Centre for Entrepreneurship, Philanthropy & Ethics Heritage - - PowerPoint PPT Presentation

Centre for Entrepreneurship, Philanthropy & Ethics

Heritage Start Up Challenge

Stage 1

April 6, 2018

Introduction

• The Need for an Entrepreneurial Climate
• It is generally acknowledged that the greatest problem of developing

countries is the growing scale of unemployment.

• Heritage Christian College is set to contribute to resolving this challenge and

help empower individuals set up businesses and employ others to reduce unemployment.

• The CEPE is offering HCC Start Up Challenge to members of the HCC

community.

• We expect a 5 page Business Concept Note at stage 1

• A. Executive Summary
• B. Market Research
• C. Strategy and tactics
• D. Management Description
• E. Financial plan

Stage 1: The 5 Part Business Plan Outline

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

Why the Business Plan

• A business plan provides a general sense of your business,

the target market you plan to serve, how you will make money and why you have a winning a business.

• To provide that clarity about your business, you will need

to be:

• Concise and specific about the necessary details of your

business.

• Clear about your target market and the competition
• Clear about how the business covers its costs and makes a profit
• Clarity helps you update the plan in the face of new

information.

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• 2. Target segment: Who you are solving the problem for
• 3. Value proposition, products or services offering
• 4. How the external environment (PEST) supports your value

proposition

• 5. Market Sizing
• 6. Pricing strategy
• 7. Competitor analysis (Competitive advantages of your

model)

https://www.virgin.com/richard-branson/adventure-problem-solving

Note Choosing the right industry or sector can be the difference between success and failure in business. Which industries or sectors have the best

• pportunities for you?

Which industries or sectors are you most suited for?

Outline of the Business Plan

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

http://slideplayer.com/slide/4253011/14/images/5/(rather+than+just+an+idea).jpg

Outline of the Business Plan

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

Various analysts develop lists of a variety of areas they deem to be of investment interest. Do you also see these opportunit

• Top 10 Small Business Investment Opportunities in Ghana
• 1. Waste management
• 2. Herbal medicine
• 3. Agriculture and farming
• 4. Oil and gas
• 5. ICT
• 6. Food production
• 7. Transport services
• 8. Real Estate
• 9. Microfinance
• 10. Tourism

Source: http://www.mytopbusinessideas.com/ghana/

Can you see opportunities for business?

Energy Climate Conflict Agriculture Education Agriculture Waste Mgt Health Fisheries Financial Inclusion Transportation WORLD PRIORITY DEVELOPMENT PROBLEM AREAS

Can you see opportunities for business?

Outline of the Business Plan

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

Priority areas often present opportunities for private sector participation as public institutions seek private partnersh for implementation of public programs. Do you see these opportunities?

http://www.worldbank.org/en/topic

Can you see opportunities for business?

Outline of the Business Plan

GOVT OF GHANA PRIORITY DEVELOPMENT AREAS Energy Health Agriculture Education Agriculture Waste Mgt Services Railway Transportation One Village One Dam Planting for Food & Jobs NEIP One District One Factory National Sanitation Campaign

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

These programs often create an enabling environment Do you see these opportunities?

Nation Builders Corps

Teach Ghana Feed Ghana Clean Ghana Revenue Ghana

12

Understanding Problems

Outline of the Business Plan

Some tools for understanding problems in order to reveal opportunities Use this framework to map your chosen problem space

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

Notes: The Fishbone diagram is a visualization tool for categorizing the potential causes of a problem in

• rder to identify its root causes.

Example

Solution: A mobile phone service Problem: Lack of phone access Cause: Lack of incomes Sub-causes: Lack of skills acquisition, Lack of jobs etc this needs to be considered in the model, somewhat

The Fishbone Diagram

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• 2. Target segment: Who you are solving the problem for
• 3. Value proposition, products or services offering
• 4. How the external environment (PEST) supports your value

proposition

• 5. Market Sizing
• 6. Pricing strategy
• 7. Competitor analysis (Competitive advantages of your

model)

Outline of the Business Plan

• B. Market Research
• 2. Target segment: Who you are solving the problem for
• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

Note When you have identified an opportunity area for business, you need to be clear on who represents the target segment that you are solving the problem for in

• rder to:

i. Ensure that there is an actual user who needs your solution ii. The user represents a target segment that is big enough to deliver sustainable returns to your business

Outline of the Business Plan

• B. Market Research
• 2. Target segment: Who you are solving the problem for
• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• What do we generally know about the target segment?
• What are the characteristics of the users in the target segment?
• Demographics
• Lifestyle
• Pain points
• Aspirations
• Etc.

When you have clarity on the target segment and the users in this segment that you are solving a problem for, it will help you connect more strongly with the target segment in order to serve the users better.

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• 2. Target segment: Who you are solving the problem for
• 3. Value proposition, products or services offering
• 4. How the external environment (PEST) supports your value

proposition

• 5. Market Sizing
• 6. Pricing strategy
• 7. Competitor analysis (competitive advantages of your

model)

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 3. Value proposition, products or services offering
• What value proposition(s) are you drawing from the opportunity areas

identified for the user representing the target segment you want to serve ?

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 3. Value proposition, products or services offering

Value Proposition Statement – Koko King Example

• Suggested example for Koko King: To provide well-packaged indigenous

breakfast options to professionals

Product or Service Offering (what are you offering?/what does the solution do?) – example

• Indigenous porridge to your office
• Complementary healthy local bun – bread roll, koose
• Auspicious packaging

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 3. Value proposition, products or services offering

Some considerations as you create a SOCIAL value proposition

http://abroadship.org/wp-content/uploads/2016/11/20161123socialinnovationandentrepreneurship.jpg

For Social Entrepreneurs Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems,

• ften with a “mission first,

profit second” attitude.

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• 2. Target segment: Who you are solving the problem for
• 3. Value proposition, products or services offering
• 4. How the external environment (PEST) supports your

value proposition

• 5. Market Sizing
• 6. Pricing strategy
• 7. Competitor analysis
• 8. Competitive advantages of your model

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 4. How the external environment (PEST) supports your

value proposition

Illustration

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 4. How the external environment (PEST) supports your

value proposition

Political Environment Economic Environment Socio- Cultural Environment Technological Environment Value Proposition/Product or service Value Proposition/Product or service Value Proposition/Product or service

Exercise:

Note your various value propositions (or products and services) and for each, indicate how each PEST factor supports or affects it

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• 2. Target segment: Who you are solving the problem for
• 3. Value proposition, products or services offering
• 4. How the external environment (PEST) supports your value

proposition

• 5. Market Sizing
• 6. Pricing strategy
• 7. Competitor analysis (Competitive advantages of your

model)

Outline of the Business Plan

• B. Market Research
• 5. Market Sizing
• Its not enough to have a

great solution, there has to be market need and reliable numbers to determine a good market size

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 5. Market Sizing

NB: If you know the size of the market (and you know the price) you can start to develop a rough estimate of the size

• f the revenue stream (for that value proposition and the targeted customer segment) – needed for your financials.

Target Market

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 5. Market Sizing

Target Segment Target Segment Target Segment Total Addressable Market (TAM) Describe/Estimate: Served Available Market (SAM) Describe/Estimate: Target Market (TM) Describe/Estimate:

Exercise: Try to estimate TAM, SAM, and TM for your target segments (if more than one)

NB: You can multiply your rough target market estimate with the price of your value proposition (discussed next) to get a rough sense of your revenue stream – needed for your financials.

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• 2. Target segment: Who you are solving the problem for
• 3. Value proposition, products or services offering
• 4. How the external environment (PEST) supports your value

proposition

• 5. Market Sizing
• 6. Pricing strategy
• 7. Competitor analysis (Competitive advantages of your

model)

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 6. Pricing strategy

How to Price Your Products: Factors to Consider

• 1. Know Your Customer
• 2. Know Your Costs
• 3. Know Your Revenue Target
• 4. Know Your Competition
• 5. Know Where the Market Is Headed

By Elizabeth Wasserman https://www.inc.com/guides/price-your-products.html

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 6. Pricing strategy

How to Price Your Products: Factors to Consider

• 1. Know Your Customer
• You can look at consumers in terms of a few distinct groups -- the budget sensitive, the convenience centered, and those

for whom status makes a difference.

• 2. Know Your Costs
• A fundamental tenet of pricing is that you need to cover your costs and then factor in a profit.
• 3. Know Your Revenue Target
• Have a revenue target for how much of a profit you want your business to make (factor in your costs for producing,

marketing, and selling).

• 4. Know Your Competition
• If products offered are comparable to yours, use their pricing as an initial gauge, offer additional service with your

product if possible.

• 5. Know Where the Market Is Headed
• Keep track of outside factors that will impact the demand for your product in the future.

By Elizabeth Wasserman https://www.inc.com/guides/price-your-products.html

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• B. Market Research
• 1. Industry/sector and problem-opportunity mapping
• 2. Target segment: Who you are solving the problem for
• 3. Value proposition, products or services offering
• 4. How the external environment (PEST) supports your value

proposition

• 5. Market Sizing
• 6. Pricing strategy
• 7. Competitor analysis (Competitive advantages of your

model )

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 1. SWOT Analysis
• 2. Marketing goals
• 3. Marketing strategy
• 4. Promotion and positioning
• 5. Distribution
• 6. Timelines

NB: SWOT analysis are needed to determine the capacity of the team to pursue the

• pportunity/value proposition they have identified

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 1. SWOT Analysis
• Strengths – identifying existing organisational strengths
• Weaknesses – identifying existing organisational weaknesses
• Opportunities – what market opportunities might there be for the organisation to

exploit?

• Threats – where might the threats to the future success come from?

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 1. SWOT Analysis
• 2. Marketing goals
• 3. Marketing strategy
• 4. Promotion and positioning
• 5. Distribution
• 6. Timelines

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 2. Marketing goals

https://kadiesolutions.com/wp-content/uploads/2017/01/Goals-vs-Objectives-2-300x246.jpg

Note

• Business goals and objectives are part of the planning process
• Business owners usually outline their goals and objectives in

their business plans

• Most companies use specific measurements to keep track of

their goals and objectives

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 2. Marketing goals

Illustration

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 1. SWOT Analysis
• 2. Marketing goals
• 3. Marketing strategy
• 4. Promotion and positioning
• 5. Distribution
• 6. Timelines

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 3. Marketing strategy

Note: The steps that the organization takes to connect with its customers What are the channels you use to reach the customer?

• To inform and interest them in your products and services?
• To transact business with them

Examples

• hand sales (direct or indirect?), Retail, Web, Phone, Delivery

What is the relationship you keep with the customer to keep them?

• To sustain business
• To understand their user behavior in order to improve on it.

Examples

• dedicated personal service (onsite? offsite?), phone support,

web/email based tickets, web self-help and forums

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 1. SWOT Analysis
• 2. Marketing goals
• 3. Marketing strategy
• 4. Promotion and positioning
• 5. Distribution
• 6. Timelines

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 4. Promotion and positioning

You can choose from the following traditional methods of reaching the customer. Which ones are more appropriate for your business?

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 1. SWOT Analysis
• 2. Marketing goals
• 3. Marketing strategy
• 4. Promotion and positioning
• 5. Distribution
• 6. Timelines

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 5. Distribution

How distribution normally works. What is your distribution model?

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 1. SWOT Analysis
• 2. Marketing goals
• 3. Marketing strategy
• 4. Promotion and positioning
• 5. Distribution
• 6. Timelines

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics
• 6. Timelines

A timeline to your plan is important to show the nature of the operations and also set the right expectations by showing cash flow and revenue over time. Investors will typically expect a formal business plan that projects business

• perations for three to five years.

Business plans created to understand operations will typically operate on a shorter time frame.

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• D. Management Description
• 1. Organizational structure
• 2. Employee – types of skills
• 3. Advisors
• 4. Licensing and other legal requirements

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• D. Management Description
• 1. Organizational structure

An organizational structure describes a reporting or relationship hierarchy. It can be used as a management or a planning tool or a a personnel directory.

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• D. Management Description
• 2.Employee – types of skills

List key relevant staff positons that are needed. Then identify if these positions need to be hired for or outsourced.

Key staff positions Hire & train vs. Outsource __________ _____________________ __________ _____________________ __________ _____________________

http://www.busyos.com/images/graph_ima.gif

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• D. Management Description
• 3. Advisors

https://image.slidesharecdn.com/startupadvisoryboardsfinal-150409130444-conversion-gate01/95/startup-advisory-boards-5-638.jpg?cb=1428584762

• Do you have experienced people who advise

you on your business?

• Which fields are they in (if you have them)?
• Which fields will you want them to be, (if you

don’t already have them)?

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• D. Management Description
• 4. Licensing and other legal requirements
• What licenses or certificates do

you need now and the future?

• What efforts are you making

towards getting them if you need them?

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• E. Financial plan
• 1. Assumptions for cash flows projections
• 2. Operating costs
• 3. Projected revenues and profits by segment
• 4. Investment requirements and financing strategy
• 5. Critical success factors
• 6. Specific risks and their solutions

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• E. Financial plan
• 1. Assumptions for cash flows projections
• Cash flows for young businesses are often

loaded with assumptions.

• How reasonable the assumptions are

determines how external parties respond to the cash flows. Cash flows can overvalue

• r undervalue the company
• What are the key assumptions around your

cash flow projection?

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• E. Financial plan
• 2. Operating costs

http://www.nahbclassic.org/assets/images/hpf_0205_f01.jpg

• Operating costs are expenses associated with

the maintenance and administration of a business on a day-to-day basis.

• Operating costs are in two broad categories:
• Fixed costs: they are the same irrespective
• f if operations are running e.g. rent
• Variable costs: May increase with
• perations e.g. raw materials

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• E. Financial plan
• 3. Projected revenues and profits by segment
• Projections are important for understanding the

present business situation and what the management expects to do in the future.

• Understanding the growth potential in the target

segments will help us understand the revenue growth potential at the company level.

• Projections also provide an understanding of how

industry growth rates affect revenue projections for the company

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• E. Financial plan
• 4. Investment requirements and financing strategy

https://image.slidesharecdn.com/investmentsectorstrategysmepiecehm15-170529082412/95/investment-sector-strategy-sme-piece-hm150317-8-638.jpg?cb=1496068924

• What do you need funding for and how much do

you need to raise?

• You may need to show the progression of your

business as unpacked into logical but achievable steps that enable the business achieve stated goals.

• You may also want to show the cash

requirements for each step.

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• E. Financial plan
• 5. Critical success factors

https://strategyaudit.files.wordpress.com/2014/08/sme-key-success-factors.jpg

S

• Critical Success Factor are important because

they measure how well a business is achieving its strategic plan

• They are used to identify the tasks and things

that can lead to exceptional performance

• Typically, the CSFs will focus on the tasks that effect

quality, cost, customer satisfaction, market share and increased revenues.

• They can be monitored monthly

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• E. Financial plan
• 5. Critical success factors

https://strategyaudit.files.wordpress.com/2014/08/sme-key-success-factors.jpg

S

• Provides a visual of how well the business is

performing and how it can excel.

Outline of the Business Plan

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• E. Financial plan
• 6. Specific risks and their solutions

Examples of potential risks that can affect your business

• Physical Risks: The type of building you operate from.
• Location risks: The location, natural elements like

flood, heat, moisture content etc.

• Human risks: Social vices, corruption, sickness -

depending on where you operate

• Technology risks: power outages and system failure

Once you have identified some of the risks, you can prioritize and prevent them. It is important to identify risks early, in order to take control of them

https://www.environmentalleader.com/wp-content/uploads/2010/08/ey8410.jpg

Outline of the Business Plan

• A. Executive Summary
• 1. Vision and mission
• 2. How your business model works
• 3. Rationale for why the business will succeed
• 4. Your market entry strategy, major barriers, alternative

strategy

• 5. History of your business
• 6. Legal structure of the business
• 7. Past experience of key personnel in the industry or business

*These questions are better answered at the end of the plan development process

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• A. Executive Summary
• Your vision and mission
• How your business model works
• Rationale for why the business will succeed
• Your market entry strategy, major barriers,

alternative strategy

• History of your business
• Legal structure of the business
• Past experience of key personnel in the

industry or business

• B. Market Research
• Industry/sector and problem-opportunity mapping
• Target segment: Who you are solving the problem for
• Value proposition, products or services offering
• How the external environment (PEST) supports your

value proposition

• Market Sizing
• Pricing strategy
• Competitor analysis (Competitive advantages of your

model )

Stage 1: The 5 Part Business Concept Note Outline

• A. Executive

Summary

• B. Market

Research

• C. Strategy

and Tactics D. Management Description

• E. Financial

Plan

• C. Strategy and tactics

SWOT Analysis Marketing goals Marketing strategy Promotion and positioning Distribution Timelines

• D. Management Description

Organizational structure Employee – types of skills Advisors Licensing and other legal requirements

• E. Financial plan

Assumptions for cash flows projections Operating costs Projected revenues and profits by segment Investment requirements and financing strategy Critical success factors Specific risks and mitigation strategy

Thank you

• HCC is here to make a difference
• Avail yourself of the opportunities offered by the CEPE