Drive the Cost Per Lead Down Standing Out from the Crowd Increase - - PowerPoint PPT Presentation

Critical Success Factors

• Drive the Cost Per Lead Down
• Standing Out from the Crowd
• Increase Lead Generation

Phil DaPipeline VP of Marketing Startupz.com

Executive Page LTD

• Leads
• Traffic
• Differentiation

Happier person

To Create Engaging In-person Interactions

Impact Summary

An Increase of Raw Leads by 54%:

Net Promoter Score of 90%

Impact Summary

With a 100x Increase in Scans Additional Lifetime Value Generated:$106,920 Infotainer Investment Multiplier: 7

(Every $1 you give us we give back $7)

Cost Per Lead: -$3,590

Infotainer Impact Report

Lead Increase 100x

Show Referenced: MidAmerica Trucking Show Data Provided by: Chris Lee Company: ProMiles Date Prepared: Dec. 6th 2018

Current INFOTAINER

The Difference

Leads Acquired 3 300 297 Closing % 15.00% 15.00%

• Average Sale

$2,400 $2,400

• Total Attendence Costs

11,000 $23,000

• $12,000

Gross Profit % x x

• Client Retention Rate

n/a n/a

• Lifetime Value

$2,400 $2,400

• Number of Sales

0.5 45.0 44.6 Cost Per Lead $3,666.67 $76.67

• $3,590.00

Cost Per Client Acqusition $24,444 $511

• $23,933

Gross Sales Generated $1,080 $108,000 $106,920 Profit Generated #VALUE! #VALUE! #VALUE! Return on Investment

• 90%

369.57% 459.75% Lifetime Value $1,080.00 $108,000.00 $106,920.00

More Rave Reviews

“Having an Infotainer at our booth made a world of difference.” Gerry Spence, CEO, Cirba

More Rave Reviews

“We've been using the Infotainers for about two years now. And during that time, I would say that they have helped increased our booth traffic about 25% to 40% at every show we've had them at. So really enjoyed using them, it's been a great partnership, and we're looking forward to continuing in the future...”

Robin Wiseman Events Manager, Extrahop Networks

“Richard has been a tremendous help to us, his personality is magnetic and he attracts tons of prospects to our booth. We literally feel like we are shutting the show down when we have him in our booth because we are getting all the

• traffic. I highly recommend Richard. Have

him at your show, he’ll be a big benefit to your company.” Drake Baerresen, VP of Sales and Marketing at TurnKey Marketing

More Rave Reviews

Certified Infotainer

Richard Steele

http://tradeshowinfotainer.com/infotainers/Richard-Steele/

Optimal Solution Set

• 1. Trade Show Infotainer
• Messaging Component
• 2. Five-20 minute presentations per day
• 3. Supporting Services
• Sound Reinforcement/Elevated Stage
• Promo-links
• Engagement Specialist
• Trade Secrets Exhibitor Training Live or Online

Promo-links

Example of Promo-links:

Trade Secrets Exhibitor Training Online

• 21 minute highly consumable training
• Can be consumed on any device
• Trainer: Anders Boulanger CSP

“The booth staff were so much more motivated and engaged at the show. I would recommend bringing in Anders to a booth training before your show.” Matt Wokas, Strategic Marketing Manager, Micron Techology Research shows that 90% of sales occurring from an initial contact at a trade show are because of the staff

The Crowd

• Infotainer presenting 5- 20 minute performances

per day

• Creation of custom messaging component

– Message Engineering questionnaire – Two fine tuning conference calls to refine the message

*stage and sound system are not included

The Mob

In addition to the “Crowds” package you will receive:

• 3’x3’ Stage and suitable sound system/wireless

mic are provided.

• 500 Promo-links included in this package. Highly

recommended to facilitate effective hand-offs

The Masses

• In addition to everything in

the “Mob Package” you will also receive: – 3 Days of a Professional Engagement Specialist – Access to Trade Secrets Exhibitor Training Online

• Engagement Specialists: $600/day
• Stage Rental: $195/day
• Sound System:$195/day
• Promo-Links $1.60/piece min. 500
• Trade Secrets Exhibitor Training: $2500
• Trade Secrets Exhibitor Training Online: $39/person

A la Carte Services

Investment Summary

q Crowd: $12,000 (Infotainer Basic Package: Messaging, 3 days Infotainment) q Mob:$ 14,770 (Also includes stage/sound, 1000 Promo-links) q Masses:$ 16,770 (Also includes 3 days of an ES and Online Exhibitor Training)

Approved: ___________________________ Show Dates: March 28th-30th 2019 Louisville, Kentucky Terms and conditions:

• 50% Deposit is due upon acceptance, Remaining 50% will be invoiced post show along with

$175 Per Diem and travel expenses.

• Travel and hotel expenses are the responsibility of ProMiles
• Net 30

Tony Stroncheck

After the first day, if you are not happy and elated with the response that your Infotainer generates, send them on their way. You will receive complete refund of all performance fees.

• Leads. Impacting Profits