E-commerce and the Changing Face of Retail Alison Kim, Sr. Director, - - PowerPoint PPT Presentation

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e commerce and the changing face of retail
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E-commerce and the Changing Face of Retail Alison Kim, Sr. Director, - - PowerPoint PPT Presentation

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November 13, 2018 E-commerce and the Changing Face of Retail Alison Kim, Sr. Director, Strategic Marketing WestRock At-a-Glance $16B 1 Net Sales. 300+ Operating locations. 45,000 employees. America, Europe and Asia-Pacific. 2 (1) Non-GAAP

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November 13, 2018

E-commerce and the Changing Face of Retail

Alison Kim, Sr. Director, Strategic Marketing

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WestRock At-a-Glance

$16B1 Net Sales. 300+ Operating locations. 45,000 employees. America, Europe and Asia-Pacific.

(1) Non-GAAP Financial Measure. See use of Non-GAAP Financial Measures and Reconciliations in our current report on Form 8-K filed with the SEC on August 2, 2018.

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E-commerce | Outlook and Impacts

E-commerce Outlook Supply Chain Impacts Packaging Impacts Design Impacts

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E-COMMERCE OUTLOOK

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US Chain Sales | E-commerce Outlook

Source: kantarretailIQ.com

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Areas to Watch

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SUPPLY CHAIN IMPACTS

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8

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[unprecedented] Complexity

touches

(retail)

touches

(ecommerce)

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Supply Chain Impacts

E-commerce Driving:

  • New fulfillment models
  • More ‘eaches’ touches
  • Increase in expenses
  • Need for new automation
  • More omnichannel packaging
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PACKAGING IMPACTS

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Packaging Demand

Expect overall packaging, including box demand to increase over next 5 years

……..but threats exist.

E-commerce sales growth expected to

  • utpace traditional retail

(CAGR, 2018-2023)

15.5%

Source: kantarretailIQ.com

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Potential Corrugated E-commerce Threats

Source: money.cnn

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DESIGN IMPACTS

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E-commerce Design Considerations

  • Eliminate overboxing
  • Be protective
  • Be right-sized
  • Add modularity

Structural

  • Fiber-based

replacements

  • Void fill usage

Materials

  • Think inside and out
  • Be engaging
  • Customize

Graphics

  • Drive efficiencies
  • Right-sizing
  • Late-stage

customization

Automation

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Key Take-aways

E-commerce Outlook Supply Chain Impacts Packaging Impacts Design Impacts

  • Steady growth
  • Be watchful
  • More touches
  • Wide impacts
  • Corrugated growth
  • Threats exist
  • Four levers
  • Now and future
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