Final Multimedia Change Campaign: Green Demon Daily By Colin - - PowerPoint PPT Presentation

Final Multimedia Change Campaign: Green Demon Daily

By Colin Mackintosh, Maggie Madsen, Karina Sanchez

#MakeItGreen

Task Description

• Create a set of original campaign materials that raises awareness of a

specific problem and mobilizes people to act and address the problem

• Required campaign materials:
• A Logo and graphic identity, including color scheme and typefaces
• A short video (1-2 mins), which explains the problem and introduces the

campaign

• A basic website
• An additional campaign material from each team member (poster, buttons,

social media campaign)

Revised Problem/Opportunity Statement

Problem: Our environment faces human-initiated/perpetuated threats from multiple angles Problem: DePaul students could live a more “green” lifestyle, but haven’t explored it because of financial, time, and motivational constraints Problem: No platform currently exists to inform and mobilize students on making this lifestyle change

List of Campaign Materials and Makers

Website Colin Logo/graphic identity Maggie Video Karina Social media Colin Poster Maggie Buttons Karina Campaign material Maker

Logo and Graphic Identity

Logo:

• Complies with DePaul

logo guidelines

• Indicates affiliation

with DePaul

• Incorporates

campaign color scheme

• Merges nature and

school Fonts:

• Oswald for headers

○ Unique, clean

• Roboto for text

○ Clean, strong Colors:

• Green, black, white
• Reflect nature,

innocence, and protection

Video

Purpose: To raise awareness of the existence of the campaign, inform students on what we’re providing, and encourage them to participate in its cause Design:

• Light, humorous, and inspiring

tone

• Blue demon (DIBS) mascot to

appeal to DePaul students Link: https://www.wevideo.com/vie w/872111207

Website/Information Center

• Website provides more in-depth review of

the movements progress each month as well as recent and future activities

• Clean and modern design attributes to

higher quality reputation

• View Pictures, videos of past events
• Contact information provides centralized

information center.

• Gives movement more in-depth voice that

would prove difficult to exhibit on Twitter

• www. colin-mackintosh-97az.squarespace.com/

Poster

• Raises awareness offline
• Provides call to action
• Uses styles appealing to college

students

• Emphasizes visual and gestural

communication

• Summarizes goal of campaign
• Mimics other environmental campaign

posters, but less serious tone

○ Pathos from cuteness ○ Not crushing sadness and fear

Buttons

Purpose: To hand out to students and spread awareness of the campaign Designs:

Future Steps

• Request support from the DePaul Sustainability Network
• Partner with other environmentally-conscious campaigns or clubs
• Maintain regularly-scheduled tips (“daily” is a loose term)

○ Cycle through every couple years ○ Collect tips from followers

• Run social media challenges/competitions
• Host events on- and off-campus
• Expand range of merchandise
• Calculate impact of campaign on overall university sustainability