SLIDE 1
INTRODUCTION
Our neighborhood is a vibrant place to live, work, shop, and play. Our sense of character is built on a foundation of community. We see richness — in
- ur history, our tradition, and our social interaction.
We see new generations enjoying our own brand
- f urban living, created more than 50 years ago
by previous generations of trailblazers. Our way of life is special because the way we live is unique. You feel it when you cross through the Third Street gateway, shop in our one-of-a-kind stores, indulge in our destination restaurants, explore our parks, marvel at our gardens. Millions
- f individual bricks were placed on top of one
another to form this village we call our home. We care about our neighbors. And we’re proud of what we’ve built. That’s why each year we invite thousands to share our passion by experiencing
- ur homes and our gardens. We’re an interesting
mix of personalities, and we always have been. We’re fun and we like to laugh. What we have can’t be replicated. We live this way — and protect it with great passion — because we understand that what we have is a neighborhood like no other. Because character lives on.
This brand guidelines document is intended to help us create clear and compelling communications. There is some flexibility to our brand, in a nod to our vibrant
- spirit. There are also a few things
that are “fixed” in an effort to create consistency. Our goal is to become a brand that is recognized and authentically connects our community with others.
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