How French companies specialized How French companies specialized - PowerPoint PPT Presentation

How French companies specialized How French companies specialized in mountain planning develop their business in mountain planning develop their business through the Cluster through the Cluster Montagne Montagne? ? INNOVATION SUMMIT January 28-29th, 2015 – Juneau, AK, USA

ARMELLE SOLELHAC - @switchagency ARMELLE SOLELHAC - @ switchagency _ 34, French, CEO of SWiTCH Inc. (USA) and SWiTCH s.a.s (Europe) _ SWiTCH: experiential marketing & communications agency specialized in tourism and action sports brands _ Active member of Cluster Mountain since 2012 _ To download this presentation: http://goo.gl/GfXGYR

CLUSTER MONTAGNE: WHAT IS IT? CLUSTER MONTAGNE: WHAT IS IT? _ Since 2012 _ A non profit public-private organization Public ¡ ins*tu*ons ¡ _ A network for mountain planning development & mountain Training ¡& ¡ management: Companies ¡ research ¡ studies, equipments, services centers ¡ _ Missions : § Consolidate french leadership through innovation § Accompany mountain tourism worldwide

CLUSTER MONTAGNE: WHAT IS IT? CLUSTER MONTAGNE: WHAT IS IT? _ 4 strategic fields: ▪ Information ▪ Innovation ▪ International ▪ Performance & human ressources _ 7 expertises: ▪ Urban planning & Architecture ▪ Winter development ▪ Summer development ▪ Natural hazards ▪ Environment ▪ Governance & Public policy ▪ Training & Services

CLUSTER MONTAGNE: WHAT CLUSTER MONTAGNE: WHAT FOR FOR? ? _ On mature markets: Introduction on new technologies & innovations _ On emergent markets: global offer _ Welcoming decisions makers

CLUSTER MONTAGNE: WHAT CLUSTER MONTAGNE: WHAT FOR FOR? ? _ Expertise missions _ Events organisation: business forum _ Provide « turnkey » mountain resorts: Economical preparatory, masterplanning, investors research, infrastructures building, Equipment & Housing, Sites operation, professional training

FACTS & FIGURES FACTS & FIGURES _ The mountain development sector in France in 2014: 1 billion € 300 5000 Turnover Companies Jobs

FACTS & FIGURES FACTS & FIGURES _ The Cluster Montagne in 2014: 143 members 122 16 8 companies institutions staff members 60 5 actions for companies training in France and abroad & research

MONEY, MONEY, MONEY… MONEY, MONEY, MONEY… _ An initiative of _ Supported by _ And private partners 1.2 million € ➔ +/- 1,389,541.75 US$ _ Annual budget: 60% ¡public ¡ 40% ¡private ¡: ¡memberships, ¡services, ¡partnerships ¡

HOW DOES IT WORK HOW DOES IT WORK? ? OPERATIONAL TEAM + WORKING COMMITEE WORKING COMMITEE WORKING COMMITEE WORKING COMMITEE PERFORMANCE INFORMATION INNOVATION INTERNATIONAL DO PROPOSALS OF ACTIONS FOR MEMBERS BUREAU GO / No Go BOARD OF DIRECTORS GO / No Go OPERATIONAL TEAM > IMPLEMENTATION

KEY SUCESS FACTORS KEY SUCESS FACTORS _ 6 KSF: PRIVATE DEDICATED INSTITUTIONAL ACTORS STRUCTURE SUPPORT ACTIVE PRIVATE BOARD OPERATIVE MEMBERS TEAM _ A collective strategy and dynamics: CO-OPETITON

THE CLUSTER’S BOUNDARIES THE CLUSTER’S BOUNDARIES _ This is not an union or a lobby: there is no political role ! _ The cluster is a catalyst , but is not a substitute . _ This is not an outsourced R&D, sales or communications department for its members. _ It’s not a source of direct business for its members… although in reality there's a lot of business between members!

MEMBERS BENEFITS MEMBERS BENEFITS _ 6 Main benefits: Get strategic information Get involved in a dynamic network Support for innovation projects Support your promotion in France and abroad Improve your performance Develop your International business

OUR FEEDBACK OUR FEEDBACK _ Communication: TV report & talkshow invitations _ International: Accompany & Preparation with international tradeshow « Mountain Planet »

OUR FEEDBACK OUR FEEDBACK _Information: strategical intelligence & data on domestic and foreign markets, on business opportunities, on innovation, etc. _ Networking: Meeting with decision makers from all around the world, meeting with members to create common offers

NEXT CHALLENGES NEXT CHALLENGES _ New challenges, new questions! _ Who can be a member? How about Italian or Swiss Cies? Shall we become an « European » Mountain Cluster? Or shall we stay limited to France? _ What is a french company? A company owned by french capital? A company that has its HQ located in France?

CONCLUSION CONCLUSION _ Not a substitute, but a catalyst to your business: you get what you give! _ Perfect combination between public institutions, research centers and private companies! _ Co-opetition!

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