Hygeia Wellness Park Deliverables 1 Website Nick Koger, Katie - - PowerPoint PPT Presentation

Hygeia Wellness Park Deliverables

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Website

Nick Koger, Katie LaBranche, Gabby Redcross, Melanie Tutin

Trademark Suggestion

Registered Trademark

• Gives you superior rights to broadly utilize trademarked work within a

given industry.

• Distinguish yourself from competitors.
• Appeal to the broader public.
• Provide companies with the ability to obtain damages against infringers.
• Deter imitators.
• Provides you with a heavy presumption of ownership in the courts.
• Option to register within the state or nationally (recommend nationally).
• Consider working with an attorney who specializes in trademark

law/intellectual property (IP).

• Information about fees included in our documentation (ranges from a few

hundred dollars to $2k+). 3

Logo and Wellness Wheel Redesign

Social Media Logo Primary Logo Secondary Logo

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Font and Color Suggestions

Headlines - Merriweather

Body copy - Merriweather Sans

Primary Colors Accent Colors #2E336B #267537 #EF936B #C7A27C #F7EDF0

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#76D177

Sample Written & Visual Content

• Home page
• About page
• Visual content suggestions

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Wireframes

https://xd.adobe.com/view/802d5dfb-ad82-430a-5b9d-0ead934cfc96-f61c/?fullscreen

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User Testing

• Overall liked colors and images used
• All text too small and thin
• Highlight the page the user is on
• Confusing menu structure

○ “About” page diffjcult to find

• “Classes” page unclear whether they were online or in person
• “Resources” page did not emphasize the community aspect
• Wellness Dashboard was not clearly understood

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Revised Wireframes

https://xd.adobe.com/view/04549190-cac7-4815-74f4-4534ebafdf44-7265/?fullscreen

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Recommendations

• Use WordPress to implement wireframes

○ Webify

• For additional website development, consider hiring a web

developer: ○ Digitalminerva.com (Web Designer) ○ Chiedo Labs/Generate Impact (Web Developers)

• Hire professional photographer for website photos

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