National and Kapodistrian UNI VERSI TY OF ATHENS
Incorporating risk analysis into telecom investment projects
- Dr. Dimitris VAROUTAS
Incorporating risk analysis into telecom investment projects Dr. - - PowerPoint PPT Presentation
National and Kapodistrian UNI VERSI TY OF ATHENS Incorporating risk analysis into telecom investment projects Dr. Dimitris VAROUTAS Lecturer University of Athens Dept of Informatics & Telecommunications D.Varoutas@di.uoa.gr National and
National and Kapodistrian UNI VERSI TY OF ATHENS
National and Kapodistrian UNI VERSI TY OF ATHENS
The problem The methodologies The tools
Broadband access networks 3G-WLAN business cases
National and Kapodistrian UNI VERSI TY OF ATHENS
Next generation mobile networks and services Fibre access evolution Broadcast convergence
National and Kapodistrian UNI VERSI TY OF ATHENS
Information gathering / exchange Common framework Network Studies Guidelines Standards, Research projects and field trials Other Sources Common conclusions
National and Kapodistrian UNI VERSI TY OF ATHENS
Marketing Strategy Services
Network Technology Components Cost
Marker Share
Prices Revenues
National and Kapodistrian UNI VERSI TY OF ATHENS
Marketing Strategy Services
Network Technology Components Cost
Marker Share
Prices Revenues
National and Kapodistrian UNI VERSI TY OF ATHENS
Diffusion or choice based
Market studies or expert
Cross technology models Cross country models
Diffusion Rates
0,00 0,05 0,10 0,15 0,20 0,25 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Years Rate
Actual Gompertz I Gompertz II Linear Logistic Box-Cox FLOG TONIC
National and Kapodistrian UNI VERSI TY OF ATHENS
Online or offline
Determinants of
Hedonic Price I ndex Evolution
y = 0,0396x + 0,7633
0,2 0,4 0,6 0,8 1 1,2 98/97 99/98 00/99 01/00 02/01 Years Hedonic index
National and Kapodistrian UNI VERSI TY OF ATHENS
xDSL WLAN
National and Kapodistrian UNI VERSI TY OF ATHENS
across technologies across services across countries
Price elasticity User behavior Externalities Cross technology
National and Kapodistrian UNI VERSI TY OF ATHENS
National and Kapodistrian UNI VERSI TY OF ATHENS
National and Kapodistrian UNI VERSI TY OF ATHENS
Main cable Cabinet(Cab) Distribution cable Subscriber location Local Exchange (LE) Central Exchange (CE)
Copper cable
NT NT Ethernet (P-t-P) FTTC NT
Customers < 750m
ATM
OLT
ONU
NT NT ATM (P-t-MP) FTTC NT
Customers < 750m
ONU
ATM STM4
OLT
ONT ONT
PON
ATM
ATM (P-t-MP) FTTH/O
GbE 100BaseFx
Ethernet (P-t-P) FTTH/O
National and Kapodistrian UNI VERSI TY OF ATHENS
ATM Ethernet ATM Ethernet Dense Urban 29,45 mill € 29,40 mill € 18,31 mill € 7,47 mill € Urban 18,13 mill € 18,06 mill €
Suburban
ATM Ethernet ATM Ethernet Dense Urban 66,8 % 56,2 % 46,1 % 21,5 % Urban 30,8 % 29,7 % no return no return Suburban no return no return no return no return ATM Ethernet ATM Ethernet Dense Urban 3,8 4,3 5,5 7,5 Urban 5,3 5,7 no return no return Suburban no return no return no return no return
Net Present Value (NPV)
Area Fibre to the Cabinet Fiber to the Home/Office Area
Internal Rate of Return (IRR)
FTTC FTTH/O Area
Pay back Period [years]
FTTC FTTH/O
National and Kapodistrian UNI VERSI TY OF ATHENS
0 Mill € 5 Mill € 10 Mill € 15 Mill € 20 Mill € 25 Mill € 30 Mill € 35 Mill € 40 Mill € 45 Mill € Dense Urban ATM Dense Urban EoVDSL Urban ATM Urban EoVDSL Suburban ATM Suburban EoVDSL Cable_Infrastructure Duct_Infrastructure BuildingInfra CPE_Equipment Cabinet_Equipment LEX_Equipment CEX_Equipment Cable Infrastructure Duct Infrastructure Building Infrastructure CPE Equipment CabinetEquipment LEX Equipment CEX Equipment
1 Mill € 2 Mill € 3 Mill € 4 Mill € 5 Mill € 6 Mill € 7 Mill € 8 Mill € 9 Mill € 10 Mill € Dense Urban ATM Dense Urban EoVDSL Urban ATM Urban EoVDSL Suburban ATM Suburban EoVDSL Cabinet Equipment LEX Equipment CEX Equipment
Zoom in:
0 Mill €
National and Kapodistrian UNI VERSI TY OF ATHENS
10 20 30 40 50 60 70 80 90 100 FTTC– ATM, Dense Urban FTTC EoVDSL, Dense Urban
Probability of NPV < 0 [%]
FTTC– ATM, Urban FTTC EoVDSL, Urban FTTH/O EoVDSL, Dense Urban FTTH/O EoVDSL, Urban
[%] Scenarios
National and Kapodistrian UNI VERSI TY OF ATHENS
National and Kapodistrian UNI VERSI TY OF ATHENS
Airport Hotel & Conference Public space Office Home Train station
Airport Hotel & Conference Public space Office Office Home Train station
National and Kapodistrian UNI VERSI TY OF ATHENS
(2007-2010?)
1 10 100 0.1
High Speed /Nationwide Static /Indoor Walking /Premises Moderate Speed /Citywide
Millimeter-wave LAN (2001) (2002) Wireless LAN
Target Area of Service Beyond IMT-2000
National and Kapodistrian UNI VERSI TY OF ATHENS
National and Kapodistrian UNI VERSI TY OF ATHENS
100 200 300 400 500 600 700 800 900 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Euros
BB Internet Internet SMS BB streaming video streaming audio streaming videoconf video calls & gaming CS & PS voice CS+PS
National and Kapodistrian UNI VERSI TY OF ATHENS
200 400 600 800 1.000 1.200 1.400 1.600 1.800 Low Value 183 253 453 748 1.037 1.033 971 964 948 953 High Value 1.714 1.643 1.444 1.147 860 864 926 932 961 943 Usage Total Penetration End Market Share Start Market Share OAM UMTS BTS Marketing Multiplier Terminal Subsidy WLAN Building Begin Churn
National and Kapodistrian UNI VERSI TY OF ATHENS
Market size Market share Service determinants
Technology costs Technology changes Cost components evolution Area characteristics
National and Kapodistrian UNI VERSI TY OF ATHENS
Effects of cross-country diffusion processes Competition level
National and Kapodistrian UNI VERSI TY OF ATHENS
National and Kapodistrian UNI VERSI TY OF ATHENS