Into Annual Donors @fundraiserchad AGENDA: 1. Why Events? 2. - - PowerPoint PPT Presentation

▶
into annual donors
SMART_READER_LITE
LIVE PREVIEW

Into Annual Donors @fundraiserchad AGENDA: 1. Why Events? 2. - - PowerPoint PPT Presentation

Jul 22, 2023 389 likes •1.06k views

How to Turn Event Attendees Into Annual Donors @fundraiserchad AGENDA: 1. Why Events? 2. Getting the Right People in the Room 3. Cultivating the Pre-Donor Experience 4. The Asks 5. Q&A Who is this guy? And why does he think he knows

slide-1
SLIDE 1

How to Turn Event Attendees Into Annual Donors

@fundraiserchad

slide-2
SLIDE 2

AGENDA:

  • 1. Why Events?
  • 2. Getting the Right People in the Room
  • 3. Cultivating the Pre-Donor Experience
  • 4. The Asks
  • 5. Q&A
slide-3
SLIDE 3

Who is this guy? And why does he think he knows what he’s talking about?

slide-4
SLIDE 4

career fundraiser

slide-5
SLIDE 5

providing fundraising strategy, training & coaching to small nonprofit

  • rganizations
slide-6
SLIDE 6
slide-7
SLIDE 7

Wel Well l here here I a I am m bab baby, y, pra practi ctice ce what what you you pre preach. ach.

slide-8
SLIDE 8

But more importantly …

slide-9
SLIDE 9
slide-10
SLIDE 10
slide-11
SLIDE 11
slide-12
SLIDE 12

Why Why Even Events ts?

@fundraiserchad

slide-13
SLIDE 13

And And what what typ type e of

  • f donor

donor?

slide-14
SLIDE 14

Credit: Giving USA, 2018

slide-15
SLIDE 15

The primary purpose

  • f fundraising events

should be to find new individual donors.

slide-16
SLIDE 16

Get Getti ting ng the the Rig Right ht Peop People le in in the the Roo Room

@fundraiserchad

slide-17
SLIDE 17

transactional vs. relational donors

slide-18
SLIDE 18
slide-19
SLIDE 19
slide-20
SLIDE 20

Who needs to know this?

slide-21
SLIDE 21

board members event committee loyal attendees

slide-22
SLIDE 22

Cul Culti tiva vati ting ng the the Pre Pre-Do Dono nor r Expe Experi rienc ence

@fundraiserchad

slide-23
SLIDE 23

before the event

slide-24
SLIDE 24

Hi, my name is John.

slide-25
SLIDE 25

rel relen entle less ss con conta tact ct info info cap captu ture re

  • Online forms with required fields

(name, address & email)

  • Ticket purchase form
  • Table / foursome registration form
  • Email follow up forms (jotform.com)
slide-26
SLIDE 26
slide-27
SLIDE 27

send send pre pre-ev even ent t ema emails ls

  • Create event excitement (sneak

previews)

  • Start talking about the mission &

how they’re making a difference

  • Answer FAQs (parking / attire /

estimated ending time)

  • Get them used to hearing from you
slide-28
SLIDE 28

during the event

slide-29
SLIDE 29

Hi, my name is John.

slide-30
SLIDE 30

rel relen entle less ss con conta tact ct info info cap captu ture re

  • Auction bidder pre-registration
  • Sign in sheet
  • “We mail a formal receipt for tax

purposes & send auction item redemption instructions via email.”

slide-31
SLIDE 31

STORY TIME

slide-32
SLIDE 32

story characteristics

  • Compelling story about 1

PERSON, place or thing

  • Rich detail (create a vivid picture)
  • Brings up a SOLVABLE problem
  • And …
slide-33
SLIDE 33
slide-34
SLIDE 34

donor = hero

  • “Without you, this would not be

possible.”

  • “Because of your support,

Johnny has a safe place to sleep tonight.”

slide-35
SLIDE 35

get them to take a first step with your

  • rganization
slide-36
SLIDE 36

rel relen entle less ss con conta tact ct info info cap captu ture re

  • Fund a cause with low participation

threshold ($100)

  • Raffle with table captains (clipboards)
  • Pledge cards on the table

(encourage monthly giving)

  • The transaction provides the reason

for needing their contact info

slide-37
SLIDE 37
slide-38
SLIDE 38

mak make e sur sure e they they feel feel app appre recia iate ted

  • Greeter before the registration table

(work the line)

  • Board member visits & thanks each

table (“We couldn’t do the great work we do without YOU!”)

slide-39
SLIDE 39

after the event

slide-40
SLIDE 40
slide-41
SLIDE 41

post post-ev even ent t ema email

  • Sent next weekday after the event
  • “Thanks for attending …”
  • Event results
  • What those funds will be used for
  • Link to a video to learn more about

that program

slide-42
SLIDE 42

4 4 ques questio ion n eve event nt sur survey ey

  • Sent 1-2 weeks after event (WHY?)
  • What overall rating would you give the event?
  • How would you rate the food & beverage?
  • How would you rate the auction experience?
  • How does the event compare to other

charitable events that you typically attend in the region?

slide-43
SLIDE 43

The pivotal moment … 1 1 mont month h pos post t even event

slide-44
SLIDE 44
slide-45
SLIDE 45

invite them to a free engagement activity

slide-46
SLIDE 46
slide-47
SLIDE 47
slide-48
SLIDE 48
slide-49
SLIDE 49

most effective = immersive experiences

slide-50
SLIDE 50

And finally, Report on impact

slide-51
SLIDE 51

the impact letter

(3-6 months post event)

slide-52
SLIDE 52

The The Asks Asks

@fundraiserchad

slide-53
SLIDE 53

ask #1 unrestricted appeal

slide-54
SLIDE 54
slide-55
SLIDE 55

key key app appea eal l com compon

  • nen

ents ts

  • Mention that they first supported you

during the event

  • Talk about the impact you’ve shared with

them over the last 6 months

  • Ask them to consider joining you in

supporting this cause with an unrestricted donation

  • Amount = at least the price of the tickets

as a starting point

slide-56
SLIDE 56

ask #2 event invitation

slide-57
SLIDE 57

The primary purpose

  • f fundraising events

should be to find new individual donors.

slide-58
SLIDE 58
slide-59
SLIDE 59
slide-60
SLIDE 60

It’s not complicated. But it requires

  • rganized effort.
slide-61
SLIDE 61

Very few event attendees will convert to annual donors on their own. The must be stewarded and asked.

slide-62
SLIDE 62
slide-63
SLIDE 63

further learning

slide-64
SLIDE 64

12/4 – 11am (eastern)

slide-65
SLIDE 65

@fundraiserchad

@fun @fundrais draiserc erchad had inte intensi nsives ves 201 2019 9 sc schedu hedule le

Q1 Q1 = = fu fund ndra rais ising ng pla plans Q2 Q2 = = ca case ses s for for sup suppor

  • rt

Q3 Q3 = = ev even ent t opt

  • ptimiz

izati tion

  • n pla

plans ns Q4 Q4 = = fu fund ndra raisin ing g app appeals ls

slide-66
SLIDE 66

ques questio tions ns

productivefundraising.com/resources