JORGE, TEODORA, FINAL JASPER & YAN-TING PRESENTATION What are - - PowerPoint PPT Presentation

FINAL PRESENTATION JORGE, TEODORA, JASPER & YAN-TING

What are we going to talk about?

• Research question
• Research
• Insights
• Concept
• Workshop
• Customer Journey Map
• Media Use

Research Question. How can we engage 50 – 65 yr.

• ld people to join up with

their neighbourhood and switch to green energy?

Insights.

• Not well-enough informed.
• Need help with calculations and personal planning.
• Process not clear enough.
• The fact that they save costs and efgort when doing it

together is not clear enough.

• Very cautious not to be tricked and to have to pay more

than necessary.

• Want to be sure that their investments are worth it.
• Individually don’t think the rest will want to join.

Concept.

We are more than just neighbours, we are a team!

The neighbourhood becomes more than only a neighbourhood. The people form a team and by joining each member makes a promise to start making chang- es to their house to save energy. Everyone who joins the team re- ceives a badge of recognition.

Customer Journey Map.

Homework

Inviting Sticker Saving Energy

Poster Website Evaluation Party Flyer Sticker Sticker Workshop

Presentation Exercise Team Work

Inviting

Workshop.

• 1. Presentation
• 2. Preparation exercise – the diagram
• 3. Teaming up
• 4. Creating a plan of action (homework)
• 5. Implementing the plan (doing the homework)
• 6. Evaluation

7. Formation of new teams

• 8. Make new plan of action (homework) and carry it out

Workshop.

Goal of the workshop The goal of the workshop is to make people join Buurkracht and make an investment and later inspire their neighbours to join as well. They will not only save energy but also build a relationship with the neighbours and feel like a group. Structure of the workshop The structure of the workshop is: workshop (1 evening) + homework (2 months) + evaluation (part of next workshop). How to get know about the workshop? News about the workshop taking place will be spread through the use of posters on bus stops and supermarkets; distributing flyers around the houses and pinning them on notice boards in supermarkets. There will be a link to the website, where they can find further information.

Workshop.

Posters & Flyers

BUURKRAC HT

ONDERZOEK SAMEN MET DE BUURT NAAR GOEDE OPLOSSINGEN!

Workshop.

Workshop starts 1.Presentation 2.Table Exercise 3.Teamwork 4.Homework 5.Evaluation 6.Party

Workshop: 1. Presentation.

20:00 General introduction of the whole project and explanation of the different ways of saving energy and the investment that each one requires, as well as an explanation of how to sign up for the project.

Workshop: 2. Table Exercise.

• Everyone gets a house diagram
• Write down energy saving methods, classified in how much

cost they require

Workshop: 2. Table Exercise.

Mini-presentations on different tables 4 tables with ‘mentors’ giving more detailed information about the different costs, that the various energy-saving methods require.

A B C D

[ Workshop Exercise ]

Change in 10 minutes to discuss each topic

€ 100 – 1000 € 0 – 100 € 1000 – 2000 € +2000

Workshop: 2. Table Exercise.

Table topics based on costs

€100 – 1000 € 0 – 100 €1000 – 2000 € +2000 Amount of energy saving Investment A B C D

Workshop: 2. Table Exercise.

Diagram Finish filling in energy-saving methods in the house diagram.

Workshop: 3. Teamwork.

All participants get divided into smaller teams, concentrating

• n specific methods of saving energy, according to the costs

they require.

€ +2000 € 1000 – 2000 € 0 – 100

[ Teamwork ]

€ 100 – 1000

A B C D

Workshop: 4. Homework

Homework 1 Creating a plan of action: Each team discusses with each other what course

• f action they’re going

to take in the next few

• months. They brain-

storm, ask questions, get the chance to have their personal situation con-

• sidered. They make a

clear step-by-step plan.

Week 1 Week 1 Week 1 Week 2 Week 2 Week 2 Week 3 Week 3 Week 3 Week 4 Week 4 Week 4

December Januari Febuari

Vervang de lampen Dubbel glas isolatie Zet het internet ‘s nachts uit Muur isolatie

Workshop: 4. Homework

Homework 2 Invite more neighbours to join the teams Sticker signal - put a sticker on your wall/window. This shows the others in the neighbourhood that their neighbours are engaged in saving energy.

IK DOE MEE AAN BUURKRAC HT! IK BEN ONDERDEEL VAN BUURKRAC HT! IK BEN EEN BUURKRAC HTER! OOK IK BESPAAR ENERGIE! MEE DOEN? U BENT VAN HARTE WELKOM! BESPAART U OOK MEE?

IK WEL!

Workshop: 4. Homework

Implementing the homework (in the next two months)

• In the next two months all participants follow their individ-

ual action plan. They change aspects of their lifestyle,

• in order to save energy.
• They place the sticker on their window.
• They also try to invite more neighbours to join the project.
• In the meantime they can make an appointment with the

mentor to discuss the progress and ask questions. This way they will feel supported and secure in their choices.

Workshop: 5. Evaluation

Each person calculates what % of energy they saved in the last 3 months. They compare the results with each other. The

• nes with the biggest % of saved energy give feedback to the
• thers about what worked well with them.

Party. Each workshop can be ended with some drinks and cake and a casual atmosphere so everyone can really get to know each

• ther. This will invoke even more the feeling of belonging to

a group. Workshop again.

• Formation of new teams: Everyone joins a new team with a

different level of investment, from what they’ve just done.

• Make new plan of action (homework) and carry it out.

FINAL PRESENTATION JORGE, TEODORA, JASPER & YAN-TING

Thank you for your attention!