Keeping the Food System Reliable: A Series of Listening Sessions for - - PowerPoint PPT Presentation

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Keeping the Food System Reliable: A Series of Listening Sessions for - - PowerPoint PPT Presentation

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Keeping the Food System Reliable: A Series of Listening Sessions for Leaders Session Two | May 14, 2020 1 How to engage using Zoom Video Video is disabled by default. View Controls to switch between active speaker view &

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Keeping the Food System Reliable: A Series of Listening Sessions for Leaders

Session Two | May 14, 2020

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How to engage using Zoom

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Video – Video is disabled by default. View – Controls to switch between “active speaker view” & “gallery view” are in the upper right corner of Zoom window. Audio – You can join audio using your computer’s speakers & microphone or dial in on your phone. You cannot use both as it will cause feedback within Zoom. If you choose to use your phone for audio use the following information: Dial in: 646-876-9923 Meeting ID: 819 3120 3335 Mute/Unmute – All participants will be muted by default. Q&A – The Q&A function can be found in the bottom bar of the Zoom application. Use this function to ask questions to the host or provide input for the current discussion. We will do our best to get all questions answered during the session, but will follow up afterwards if time runs out. If you experience technical difficulties, please contact Cynthia Gismegian at 202-316-3022 or via email at cgismegian@usfraonline.org,

  • r Annie Kramer at 314-630-8358 or via email at akramer@usfraonline.org.
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U.S. Farmers & Ranchers Alliance, Inc. Antitrust Caution

  • Directors represent Eligible Organizations (EOs). At least some EOs are or can be competitors of other EOs in one or another
  • circumstance. For that reason, all Directors need to be mindful of USFRA’s commitment to antitrust compliance.
  • Conversations and agreements regarding the fixing of prices, division of territories or customers, terms or conditions of sale,

volume of production, limitations on market access, forestalling of research and development, boycotts of market participants, refusals to deal or any other anticompetitive activity will always be off limits at USFRA.

  • Keep in mind that anticompetitive agreements or combinations among competitors need not be formal to raise questions under

antitrust laws. A verbal understanding to act illegally may be harder to prove but when proven is no less illegal.

  • Promptly report to USFRA’s Chairperson and USFRA’s CEO any information or concerns you have about actual or possible

antitrust activity at USFRA. In addition, when in doubt about a particular situation, also consult your own EO’s counsel.

Chatham House Rules

  • Participants are free to use and share ideas and information received during the session without attribution – neither the identity

nor the affiliation of the speaker(s) may be revealed.

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Welcome

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Chip Bowling Chairman, USFRA Past Chair, National Corn Growers Association

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Purpose

  • Connect leaders during the COVID-19 disruption to identify mutual needs and share resources and

perspectives, leading to a more resilient food system Objective

  • Align and unify our efforts across the sector to address the challenges arising from COVID-19
  • Gather and share intelligence to help broaden each of our perspectives on the impacts of COVID-19 across

the food system

  • Identify areas where collaboration is essential now and for future solutions
  • Inform USFRA and partners’ efforts to share the stories of essential food system workers

Today’s Discussion Questions

  • What are one or two things that are working that we can learn from?
  • What are the biggest issues you are facing right now?

Purpose and Objectives

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  • Introduction
  • Purpose and objectives for today’s session
  • Key insights from Listening Session One on May 7th
  • Value Chain Stakeholder Updates
  • U.S Department of Agriculture Update
  • Consumer Packaged Goods Sector Update
  • Restaurant Sector Update
  • Resource Platform Update
  • Hunger and Food Insecurity Update
  • Consumer Insights Update
  • Q&A and Polling forum with facilitated discussion
  • Appreciation and next steps

Agenda

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Insights from Session One

7 Sector Themes

  • Food Production
  • Animal-based agriculture facing immediate pressure due to processing plant shutdowns. Farmers and

ranchers losing money and causing issues on operations.

  • Crop-based agriculture anticipates great challenges come harvest and 2-4 years down the road, there are

issues that will need to be worked out.

  • Consumer-facing (QSR, Retail, etc.)

*Before COVID-19, food service accounted for about half of food dollars spent. The closing of many of these operations has caused a ripple effect across the food supply chain.

  • Restaurants are facing closures due to an inability to provide in-house service and lack of demand for

their services. As many reopen, supply of fresh meat is a large concern.

  • Grocery operations are shifting to anticipate a future with more click-n-collect, online

marketplaces, and delivery.

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Insights from Session One

8 Overall Themes

  • Changing demand within the supply chain is challenging organizations in the food sector in unpredictable

ways

  • Operations and organizations are having to pivot to stay profitable
  • Mental health for farmers and essential workers is a growing concern, in large part because of uncertainty
  • Essential employees are faced with longer shifts, adjusting workloads, lack of personal protective equipment,

and a heightened demand on performance

  • With a growing amount of Americans facing food insecurity, and with the overall backdrop to emotional

duress, there is a growing concern of civil unrest and or anxiety related to food shortages

  • Feeding America volunteer network is down due to COVID-19 and having to deal with surge of food with lack
  • f volunteers
  • Sharing farmer’s stories is key to helping consumers understand their supply chains

This series of shocks to the food system has shown how we need to plan for greater resiliency and coordination in the future.

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U.S Department of Agriculture Update

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Joby Young Chief of Staff U.S. Department of Agriculture

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Consumer Packaged Goods Sector Update

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Christopher Adamo Vice President Federal and Industry Affairs Danone North America

  • What are one or two things that are working that we can learn

from?

  • What are the biggest issues you are facing right now?
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Restaurant Sector Update

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Sean Kennedy Vice President, Public Affairs National Restaurant Association

  • What are one or two things that are working that we can learn

from?

  • What are the biggest issues you are facing right now?
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Resource Platform Update

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Molly Jahn Principal Investigator Repositrak/Jahn Research Group

  • FoodSourceUSA is a new platform that addresses the food

imbalances for perishables such as meat, produce and dairy, serving society and protecting the supply chain.

https://foodsourceusa.com/

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Hunger and Food Insecurity Update

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Carrie Calvert Managing Director, Government Relations Feeding America

  • What are one or two things that are working that we can learn

from?

  • What are the biggest issues you are facing right now?
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Consumer Insights Update

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Esmee Williams Vice President, Predictive Trends Allrecipes.com (a subsidiary of Meredith Publishing)

  • AllRecipes, the largest digital food brand, is a title of

Meredith Publishing, which is largest publisher in the United States today and a key partner with USFRA.

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SHELTER-IN-PLACE DRIVES SURGE IN HOME COOKING

CORONAVIRUS TRENDS: FOOD SNAPSHOT

Meredith Predictive Trends

M A R C H 3 0 , 2 0 2 0

Published: May 14, 2020

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MEREDITH + CLIENT NAME | 16 MEREDITH + CLIENT NAME | 16 MEREDITH 2020 PREDICTIVE TRENDS | 16

Insight Sources:

#1 Food and Cooking Resource

60 Million US Cooks | 1.5 Billion Visits/Year Founded 1997 190 Million US Consumers | 120 Million Women 27 Brands

Source: Meredith Data Studio.

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MEREDITH + CLIENT NAME | 17 MEREDITH + CLIENT NAME | 17 MEREDITH 2020 REAL-TIME INSIGHTS | 17

Covid-19 Has More US Households Eating More Meals at Home.

63%

Of Meredith Women are eating at home as a family more often.

47%

Of Meredith Women are cooking more/ doing more meal preparation.

51%

Of Meredith Women are cooking more from their freezer/pantry.

Source: Meredith Data Studio. Meredith Consumer Connection Coronavirus Tracking Study – Wave 4, April 22, 2020.

71%

Of Meredith Women are interested in food, cooking and recipe ideas.

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MEREDITH + CLIENT NAME | 18 MEREDITH + CLIENT NAME | 18 MEREDITH 2020 REAL-TIME INSIGHTS | 18

18-24 yrs. 25-34 yrs. 35-44 yrs. 45-54 yrs. 55-64 yrs. 65+ yrs. Allrecipes.com April 2020 Visits by Age

2020 Incremental 2019 Base

+91% YoY +63% YoY +70% YoY +87% YoY

+137%

Cooks of All Ages Are Cooking More Now

+249%

Source: Meredith Data Studio.

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MEREDITH + CLIENT NAME | 19 MEREDITH + CLIENT NAME | 19 MEREDITH 2020 REAL-TIME INSIGHTS | 19

Breakfast +144% YoY Lunch +80% YoY Dinner +83% YoY

Prioritizing Comfort & Convenience Over Complexity

April 2020 Recipe Views

Source: Meredith Data Studio.

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MEREDITH + CLIENT NAME | 20 MEREDITH + CLIENT NAME | 20 MEREDITH 2020 REAL-TIME INSIGHTS | 20

PROTEINS

Beef +89% YoY

More Of Everything

VEGETABLES DAIRY FRUITS

Pork +64% YoY Chicken +81% YoY Eggs +222% YoY Dairy +143% YoY Milk +70% YoY Butter +55% YoY Cheese +79% YoY Broccoli +380% YoY Carrots +233% YoY Corn +46% YoY Legumes +85% YoY Apples +80% YoY Berries +61% YoY Lemons +65% YoY Bananas +176% YoY

Demand up strongly for all types and forms of ingredients (frozen, canned, dried, fresh); with longer ‘shelf-life’ ingredients benefiting most.

Source: Meredith Data Studio.

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MEREDITH + CLIENT NAME | 21 MEREDITH + CLIENT NAME | 21 MEREDITH 2020 REAL-TIME INSIGHTS | 21

Shopping Done Differently

FEWER TRIPS/ BIGGER CARTS MORE CLICKS ARE TUESDAYS THE NEW SUNDAY?

People are stocking up for 1-2 weeks. Online grocery sales grew +110% YoY in March/April. Allrecipes’ busiest time is now Tuesdays 4p – 9p. Half of Meredith women are worried about their future employment and 1 in 3 are already experiencing cutbacks/layoffs. Views of ‘budget conscious recipes’ are up +2X YoY.

PENNY PINCHING?

Source: Meredith Data Studio. Adobe Digital Economy Index.

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MEREDITH + CLIENT NAME | 22 MEREDITH + CLIENT NAME | 22 MEREDITH 2020 REAL-TIME INSIGHTS | 22

What’s Next?

Meredith Consumer Connection Coronavirus Tracking Study – Wave 4, April 22, 2020.

COVID-19 will change future behaviors…focus on home, family and self-care will continue long after the outbreak has ended. Women intend to maintain their renewed interest in home cooking, family connections, DIY home projects, and personal wellness.

80%

anticipate cooking more meals at home after COVID

  • utbreak

has ended.

43%

who have shopped

  • nline for food

anticipate continuing behavior.

42%

anticipate working from home (all or some days) post pandemic.

3 in 4

anticipate being more open to trying new brands and products in the future.

Among Meredith Women

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THANK YOU

Esmee Williams, VP Predictive Trends (+1) 206.436.7416, esmee.williams@meredith.com

R EPORT P REPARED B Y:

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Q&A and Discussion

Questions for our speakers: Please use the Q&A function, found in the bottom bar of the Zoom application, to submit questions that you would like speakers to comment on. Please indicate if your question is for a specific speaker. We will do our best to get all questions answered during the session but will follow up afterwards if time runs out. Poll Questions: We will be asking three poll questions of all participants to get a pulse on where this group is at in terms of current challenges and needs. If you wish to provide additional comments in response to a poll question, please indicate this in the Q&A box and we will call on you (and get you unmuted).

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Next steps

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Following this call, we will compile and share

  • Notes from today’s session
  • Relevant resources to assist you and your team as you’re navigating changes due to the

pandemic

  • Additional opportunities to contribute and collaborate on issues, as discovered and

discussed during our session (i.e. smaller working groups, survey or mapping work, etc.) All of these resources will also be shared on our private LinkedIn group. Our next listening session will take place on Thursday, May 28 at 11:30 CDT

  • Including our extended leadership network, with ~150 value chain representatives
  • If you haven’t registered already, a link will be included in the follow-up communications
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How you can contribute

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Provide the USFRA network with any COVID-19 resources your

  • rganization has created. These can include:
  • Talking points
  • FAQs
  • Social media content
  • Infographics
  • Media assets

You can share these resources, as well as any additional ideas, by emailing Jennifer Johnson at jjohnson@usfraonline.org.

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Thank you!

If you have any follow up questions, please reach out to Jennifer Johnson at jjohnson@usfraonline.org

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