[PPT] - Matching Gifts 2 DID YOU ? KNOW 65% of Fortune 500 companies and PowerPoint Presentation

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Matching Gifts

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DID YOU

KNOW

?

65% of Fortune 500 companies and many other smaller companies match employee donations to a wide range of nonprofits.

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What are Matching Gift Programs?

A A mat atching g gift gift prog program is is a a corp

rporate

ph phila ilanthropy prog program des desig igne ned to

su

supp pport the nonprofits which a company’s employees are are pa pass ssion ionate e ab abou

ut by

y mat atchi hing do dona nations ns mad ade by y em empl ployees. s.

” “

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Can you guess which company created the world’s first matching gift program?

01 02 03 04 05 06

Boeing General Electric General Motors IBM Kelloggs Proctor and Gamble

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Launched the world’s first matching gift program in 1954

General Electric

$1,322,962,765

Cumulative amount matched since the program was launched

$38,100,000

Total amount matched last year

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Guidelines

Components of Matching Gift Guidelines

Employee Eligibility (Full-time almost always eligible, part-time and retirees sometimes) Matching Gift Ratio (Usually 1:1. Sometimes .5:1, 2:1, or 3:1) Nonprofit Eligibility Either most 501(c)(3)

rganizations or restricted

to certain broad categories

f nonprofits

Submission Deadlines (6 – 12 months or Feb. / Mar. of the following year) Submission Process (Increasingly electronic) Minimums and Maximums Min: $25 – $100 Max: $1,000 – $20,000

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Matching Gifts are Underutilized

Lack of Awareness

Many donors have never heard

f matching gift programs

Not front-of-mind

Matching potential doesn’t cross the minds of many donors

Unknown process

Many donors have no idea how to submit their matching gifts

Just forgot

Well intentioned donors mean to submit their matches but just forget

in n matching gift ift fun unds go

unc

unclaimed an annually.

$4-$10 Billion

We e es estim timate tha that

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Top Matching Gift Companies

Which companies offer the best matching gift programs and what makes for a strong program?

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What makes them so great?

Top Matching Gift Programs

Emp mployee ee Elig igib ibili ility The company matches donations from a wide range of individuals such as full-time, part-time, retirees, spouses, etc. Match ch Ratio io The company has a generous matching gift ratio. Match ch Amounts ts The company has low minimums and high maximums. No Nonprofit it El Eligib ibil ility ity A wide range of nonprofits and educational institutions are eligible. Sub ubmis issio ion Dead adlin line There is a grace period for eligible donors to submit their matching gift requests. Sub ubmis issio ion Proc

cess

Individuals can quickly and easily submit their matching gift requests.

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Generous limits and the creator of matching gift programs

General Electric

Em Employee Elig Eligibility

Employees, retirees, and surviving spouses

Match Ra Ratio io

Dollar for dollar

Match Amounts

$25 - $25,000 annually

No Nonprofit it Elig Eligibility ty

Nearly all 501(c)(3) organizations or educational institutions and UK nonprofits

Sub Submission Dea eadline

Registered by the donor by April 15th of the following year

Sub Submission Proc

cess

Easy online submission process

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The highest employee participation rate

Microsoft

Em Employee Elig Eligibility

Full-time and part-time employees

Match Ra Ratio io

Dollar for dollar

Match Amounts

$25 - $15,000 annually

No Nonprofit it Elig Eligibility ty

Nearly all 501(c)(3) organizations and educational institutions

Sub Submission Dea eadline

Within 12 months of the donation date

Sub Submission Proc

cess

Easy online submission process

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Fundraising matches and global employees eligible

State Street

Em Employee Elig Eligibility

Recently expanded to global workforce

Match Ra Ratio io

Dollar for dollar

Match Amounts

Up to $35,000 annually per employee based on role. Fundraising match of up to $5,000.

No Nonprofit it Elig Eligibility ty

Nearly all 501(c)(3) organizations and educational institutions. Global

rganizations eligible.

Sub Submission Dea eadline

Requests that matches be submitted in a timely manner.

Sub Submission Proc

cess

Easy online submission process

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Marketing Tips and Examples

What should you be doing to increase your matching gift revenue?

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Use Double the Donation’s Matching Gift Tools For Free from 11/14/17 – 12/12/17

Learn more at: https://doublethedonation.com/giving-tuesday/

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Keys to Increasing Matching Gift Revenue

Your nonprofit wants to both prompt donors to submit their matching gift forms and make it as easy as possible to do so. ”

“

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Newsletters

Charcot Marie Tooth Association (CMTA) Email Newsletter

Use our Free Matching Gift Giving Tuesday Resources: https://doublethedonation.com/giving-tuesday/

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Social Media

St Strategy

Social media is a great way to engage your digitally savvy donors and volunteers to submit matching gifts. Scheduling messages on a recurring basis is an easy way to appeal to supporters without asking for an additional donation. National Kidney Foundation Facebook Post

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Acknowledgement Emails

St Strategy

You’re already emailing or mailing thank you letters to

donors. Modify these letters to promote matching gifts.

It’s an easy step, but it can make a big difference in matching gift awareness. Piedmont Healthcare Foundation Features a graphic and text link that takes donors to their match page

SLIDE 19 19 TIGER KIDS Illustration Design 535 WOLF KIDS Branding Company 535

Dedicated Matching Gift Page

With a matching gift plugin from Double the Donation

ASPCA (American Society for the Prevention of Cruelty to Animals Dedicated matching gift page using Double the Donation’s plugin

St Strategy

Create a matching gift page for your nonprofit where you provide donors with company specific matching gift forms, guidelines, and

instructions. Then share this page

with your supporters. Consider this page your matching gift command center, your hub.

From 11/14/17 to 12/12/17 direct your donor to: https://doublethedonation.com/giving-tuesday/

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Donation Pages

St Strategy

Engagement is at its highest during the donation process. It’s a great time to promote matching gifts. Raise awareness when donors are at their most receptive. Sample Donation Form – Full Search Tool Enables individuals to access matching gift forms and guidelines Sample Donation Form – Streamlined Search Added Enables individuals to enter their company then present matching gift forms and guidelines on the confirmation page

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Confirmation Screens

St Strategy

New donors clearly care about your organization. Provide match information immediately after the donation process. The sooner a matching gift request is submitted after a donation, the better. Match details placed directly on the confirmation page encourage immediate action. Search for Common Ground The confirmation screen directs donors to their dedicated match page Morris Educational Foundation Adds Double the Donation’s plugin on the donation confirmation page

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Double the Donation Special Offer

Utilize Double the Donation’s tools for free during Giving Tuesday

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Use Double the Donation’s Matching Gift Tools For Free from 11/14/17 – 12/12/17

Learn more at: https://doublethedonation.com/giving-tuesday/