The Donor Experience, or DX Lynne Wester Donor Relations Guru - PowerPoint PPT Presentation

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The Donor Experience, or DX Lynne Wester Donor Relations Guru @donorguru Expectation vs. Reality BEHAVIOR NOT AMOUNT! FIRST TIME INCREASE LAPSED CONSISTENT DIGITAL vs MAIL First Time Donor Journey <30 Days Postcard or Email

The Donor Experience, or DX Lynne Wester Donor Relations Guru @donorguru
Expectation vs. Reality
BEHAVIOR NOT AMOUNT! FIRST TIME INCREASE LAPSED CONSISTENT DIGITAL vs MAIL
First Time Donor Journey • <30 Days – Postcard or Email • <3 Months- Hand Written note • <6 Months- ThankView Video • <11 Months Impact Report • THEN and Only Then…
Think Airlines NOT Gifts
Thank YOU! @donorguru www.donorrelationsguru.com lynne@donorrelationsguru.com

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The Donor Experience, or DX Lynne Wester Donor Relations Guru - PowerPoint PPT Presentation

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