Mobility Effect in Retail From Brick to Click and now Tap Vinay - PowerPoint PPT Presentation

Mobility Effect in Retail “From Brick to Click and now Tap” Vinay Nayak K, Collabera Solutions Mobile Application Conference, Silicon India 20 th Sep 2013 1

Agenda  Context  Mobility in Retail – Must have features  Contactless Retail  What next?

Brick and Mortar - v1.0 3

Brick and Mortar - v2.0 4

Brick and Mortar - v3.0 5

Online Retail 6

Online Retail 7

Enter Mobile Shopping 8

Tesco Home Plus in Korea 9

Online Retail 10

Mobile Enabled Retail – Must Have Features 11 11

Location Based Services 12

Location Based Services - Priceline  Negotiator app for finding and booking a hotel room  58% booked their room within 20 miles  35% booked within a mile  82% booked room less than a day 13

Location Based Services - Realtor  Buy  Sale  Rent  Scout  Draw  Search 14

Virtual Gifts 15

Virtual Gifts  More popular than plastic cards  Integration with Mobile Wallet  Projected Market $11 billion in 2014  Virtual Gift Marketplaces  Facebook brought Karma  Social Media integration - popular 16

Mobile Coupons  Location Based coupons  47% users want a coupon on their phone if they are near a store  Augmented Reality further popularizing coupons 17

Virtual Wardrobe / Dressing Rooms 18

Virtual Wardrobe / Dressing Rooms  Australians increasingly shopping online  Online and in-store as well  Virtual Sales assistants  Virtual changing rooms  More up-sell and cross-sell opportunities  Sussan and Target seeing customers coming back to them  Convenient shopping for those with busy lifestyle 19

Augmented Reality 20

Augmented Reality – How it works 21

Augmented Reality – Innumerable usecases  Ikea  Nescafe 22

Contactless Retail – Silent Revolution in making 23 23

Mobile Payments – A way of life 24

Mobile Wallet – Different Options 25

NFC – Enabling Mobile Payments 26

What Next? 27 27

iBeacon – Welcome the new age in store retailing  Small wireless sensors  Bluetooth Low Energy (BLE) or Bluetooth 4.0  Range 50m compared to NFC – 20cm  Does not need a built in chip like NFC  Micro-location  In-Store, Near Store Marketing  Indoor Navigation 28

What next?  Whole new in store experience or just Show rooming?  Apple itself refreshed its �chain of stores�  56% of shoppers said they were likely to spend more money at a physical store  44% of shoppers would like to use a mobile app to support in-store shopping 29

What next for online stores?  Store at your doorsteps  AaramShop in India  Predictive Shopping / Smart Buying with BigData analysis  Second Screen apps / Augmented Reality apps on Smart TVs  Order a shirt as you are watching movies 30