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NCC Education and You Study and Communication Skills Your Name Internet Search Engines Date Search engines The history of search engines How they developed How they work The future of search engines NCC Education and You Your

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Search engines • The history of search engines • How they developed • How they work • The future of search engines NCC Education and You Your Name Date
The first search engine • Archie • Once a month • Unorganised lists • 1992 NCC Education and You Your Name Date
Organised content • JumpStation • 25,000 pages • The University of Stirling NCC Education and You Your Name Date
Old and new search engines • Lycos, AltaVista, AskJeeves, Excite • Google, Bing, Yahoo!, Baidu • Yandex, Naver NCC Education and You Your Name Date
How Google works • Page Rank • Links on other pages • Key words • Useful and reliable pages NCC Education and You Your Name Date
Advertising • T op results • Sidebar • Useful and relevant ads NCC Education and You Your Name Date
Disadvantages • The Google Effect • Money wasted on SEO • Constantly updated algorithms NCC Education and You Your Name Date
The future of search engines • Personalised results • Smart search • Large revenues NCC Education and You Your Name Date
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