Parks and Recreation Master Plan Inspiring communities to action - PowerPoint PPT Presentation

Parks and Recreation Master Plan Inspiring communities to action

Agenda • Influencing Factors • Focus Group and Stakeholder Key Themes • Website Participation • Intercept Survey • Online Survey • Statistically Valid Survey • Prioritized Needs • Next Steps

Influencing Factors

• Town Average Annual Growth rate = 1% Population • US Average Annual Growth Rate = 0.8%

• Today, 48.7% of the population is 55+ • By 2034, 58.1% of population will be 55+ Age Segmentation

• Culture often influences park and recreation experiences Ethnicity

COMPARATIVE INCOME CHARACTERISTICS Higher Income Levels. Per Capita Income Median Household Income Provide high quality $85,173 experiences with a focus on cost recovery $58,100 $54,974 $49,475 $31,950 $28,634 Income Oro Valley Arizona U.S.A.

Holistic and Continuous Public Input

Collaborative Planning Focus Group and Project Website Town Hall Meetings Community Outreach Surveys

Focus Group/Town Hall Meeting – Key Themes • Strong Advocacy and Appreciation for the System • Economic Development through Park Development • Invest in Existing Park System • Open Space Preservation • Trails, Trails, Trails • Financial Strategies to maintain and grow the system

Project Website www.planyourparksov.com/

Website Participation and Key Themes  The website has generated 926+ comments since January

Intercept Surveys • Purpose: Prioritize Importance of Park and Recreation Facilities and Amenities • Administered by Consulting Team and Parks and Recreation Advisory Board • February 7 th – March 16 th , 2020 • Nine dates and times at various locations and events • Total of 404 participants

Intercept Survey Feedback

Online Survey • Administered via Survey Monkey • Developed in partnership with the Town • April 20 – May 3, 2020 • Total of 372 completed surveys • 4,451 residents represented by the 372 completed surveys

On-Line Survey Priorities

Statistically Valid Survey

Statistically-Valid Survey • Only scientific and defensible method to understand community needs • Administered by mail/phone/web • Developed in partnership with the Town • Methodology allows high return rate (25%-35%) • Total of 443 completed surveys, 95% level of confidence with a margin of error of +/- 4.6% (Goal was 375)

Survey Response Location Map

Advocacy

Park and Facility Visitation and Condition

Ninety-five percent (95%) of Oro Valley’s parks and recreation facilities were given a condition rating that exceeded the national benchmark for excellent of 29%.

Program Participation and Quality

The national benchmark for program participation is 33%.

Fair Good Excellent Poor The national benchmark for excellent is 33%.

The national benchmark for too busy/not interested is 32% and for not knowing what is offered is 35%.

Recreation Program and Activity Needs

National Benchmarks • Community special events - 21% • Senior programs and services 16% • Adult fitness programs – 48% • Adult learning classes 14%

Park, Facility and Amenity Needs

National Benchmarks • Walking and biking trails (multi-use paved) 45% • Walking & hiking trails (natural surface) 33% • Open Space Conservation Areas/Trails – 24% • Golf - 9%

Public Support

Community Needs

Needs Analysis Methodology This model evaluates both quantitative and qualitative data. • Quantitative data includes the local demographics, recreation trends, statistically valid survey and the on-line. • Qualitative data includes community input via stakeholder interviews, staff input, intercept surveys, the project website, and planning team observations. • A weighted scoring system is used to determine the priorities for facilities and programs and services • The results of the priority ranking are tabulated into three categories: High Priority , Medium Priority , and Low Priority . 43

Recreation Programs and Services Prioritized Needs Recreation Program/Service Priority Water fitness programs/lap swimming Recreation Program/Service Priority Weightlifting/bodybuilding programs Running events Community special events ‐ ‐ Reservation/rental of picnic shelters Fitness & wellness programs High Adult learning classes After school programs/out of school camps ‐ Senior programs & services Tennis lessons & leagues Art classes Family oriented programs Bicycle lessons & clubs Learn to swim programs Volleyball programs Soccer programs Recreation Program/Service Priority Low Programs for people with special needs Reservation/rental of indoor meeting space Walking/jogging/running/cycling clubs Performing arts programs Archery Golf lessons/clinics Basketball programs Medium Environmental education programs Sand volleyball programs Pickleball lessons/clinics Recreation/competitive swim team Open swim Gymnastics Softball programs Reservation/rental of athletic fields Football programs Baseball programs Lacrosse programs

Next Steps

Next Steps June – October/November • Park Level of Service Standards and Geographical Analysis through Mapping • Recreation Programming Assessment and Operational Funding Analysis • Capital Improvement Plan • Funding and Revenue Strategies for Capital Improvement Plan • Strategic Action Plan Development • Final Master Plan Development