Persuasive Communication Sweet Spot Relate to the audience Solve - PowerPoint PPT Presentation

Persuasive Communication Sweet Spot Relate to the audience Solve a problem Tell a story

Relate to the audience Ethos, Logos, Pathos (Credibility, Logic, Emotion)

Solve a Problem Halitosis

Tell a Story 5. The Solution 4. The Real Problem 3. The Bigger 6. Details of Picture How 2. The Stated Problem 7. Closing Key Statement 1. Opening Statement ETHOS LOGOS PATHOS

Tell a Story The Solution Persuasive Communication Workshop Dr Jon Hopwood – jon@socialagility.com.au 5 The Real 4 Details of Problem 6 How The Bigger 3 Picture Closing 7 Statement Opening The Stated Statement Problem 1 2