SLIDE 4 Information/Awareness Campaigns Information/Awareness Campaigns
- e.g., ‘know your limits’; ‘gamble responsibly’; true odds;
dispelling fallacies; help lines; signs of PG
- n gambling product; posters at venue; radio/TV; websites;
presentations at schools
- Mixed results showing these messages can temporarily
improve knowledge and change attitudes
- However, a) most people don’t attend to them and b) effect
- n gambling behaviour fairly minimal (except for helpline
calls and presentation to treatment, which reliably increases)
- In other prevention fields, behavioural change uncommon,
and only occurs if info is personally relevant, behaviour easy to change, and consequences of not changing are significant (e.g., cholesterol, sodium, HIV testing)