Productathon: Final Presentation MENTOR: APARNA MOHAN BY: ANIRUDHA - - PowerPoint PPT Presentation

Productathon: Final Presentation

MENTOR: APARNA MOHAN BY: ANIRUDHA BHARADWAJ

Table of Contents

Pg No : 3

Defining the problem (What is)

6

Customer Personas

12

Prioritization

16

Mockups and User feedback

20

Metrics to evauate success:

Defining the problem (What is)

There is very less participation in volunteering events by Duke students ( can be generalized) in organizations in and around RTP, Raleigh, Durham. Duke has a student population of around 17,000 and total strength of 26,000 and yet there is minimal participation in volunteering events. There around 150 NGOs/NPOs within a radius of 50 miles and their outreach yo student community is very less.

Market Analysis

• Industries who don’t have a strong

marketing team will face issues

• f reaching customers.
• For ex: A local artist who is

performing over the weekend will have a tough time reaching out to a music enthusiast.

• NGO’s don’t promote and the

knowledge about the need of volunteers is very limited to the crowd. Also, many of them volunteer only for meeting certain criterion or to graduate

Interviews:

I interviewed 28 customers and we identified the users based on these factors: 1) Native Americans ( To get user stories which will help an “American problem”) 2) Undergraduates (They will be here for 4 years as

• pposed to graduates)

Our used cases were based mainly on students, considering the fact that will be eager to volunteer and also, they will have some amount of free time as compared to family men.

Customer Personas

. Personal life: Tim is a 20-year-old junior majoring in Computer science at Duke

• University. He thinks he is very

fortunate and grateful for what he has and wants to give back to

• society. He is very busy with his

tight schedule at school, but will find sometime during the weekends where he can relax and chill. Professional life: Tim heads the undergrad housing and recreation team. He interned at XXX company this summer and was awarded the best intern

• f

this summer. He manages his time brilliantly and prioritizes everything very well. He wears different hats and still performs his best at everything. Social life: Tim loves volunteering and thinks it is an integral part of his life. He started helping

• ut

the lesser fortunate from the age of 7. He derives intangible happiness helping people around him also he loves to meet new people and get a broader perspective of life. View on volunteering: Tim has been an active volunteer and loves to volunteer. He is a part of a couple of organizations at Duke and works closely with them. He feels he has limited knowledge finds it super tough to find out NGO’s in and around Durham.

The Nice Guy

Customer Persona-2

.

Thomas is a 21 years old undergraduate student from France. He is currently studying at Duke University majoring in Public Policy. He was born and brought up in Virgina from a well to do family. He is interested in pursuing a career as a mechanical engineer working on green energy He is a very social person and likes to meet new people whenever he

• can. He is curious about different

cultures and loves spending his time getting to know people from different backgrounds. He is also an avid reader of fiction and can be found in the library a lot of times. In his school curriculum, volunteering was optional and did not have credits associated to it. Thus, he does not have any significant experience in

• volunteering. He has been a part of blood donation camp and in a ‘Go

Green’ campaign which was organized by his school. He has volunteered earlier but not very interested in volunteering for organizations. He has done volunteering in the past only for the credit and to graduate from his school He feels if he must dedicate his time on self-development and master a skill rather than volunteering

Customer Prioritization:

I chose Tim as the main persona because of the following reasons: 1) Population: From our survey and interviews we found out that Tim represents a large population and their persona can be generalized easily. 2) Youngsters / college students : Most of the youngsters generally think working for an NGO gives them more social attractiveness and it is more kind of for getting attention rather than the older population who do not do it for social media visibility.

Customer journey mapping (What If)

The most important pain-points were: 1)They have very limited/no knowledge about the NGO events happening in and around Durham. 2)Even though they have a tight schedule, they find time during late evenings and weekends and NGO’s timings is not flexible. 3)They prefer to go in groups along with their friends and transportation is a big issue for them.

Re-iterated Jobs to be done: Refine

THE JPG OF THE WHOLE PROBLEM REITERATED AND JOB TO BE DONE WAS TO CONNECT THE STUDENTS/ PEOPLE TO THE VOLUNTEERING EVENTS THERE IS A LOT OF COMMUNICATION GAP AND UNDERSTANDING ISSUES BETWEEN THE 2 PARTIES. THE SCOPE OF THIS JOB OF CONNECTING STUDENTS TO NGOS CAN BE EXTENDED TO THE GENERAL POPULATION AND HELP PEOPLE IN AND AROUND DURHAM BENEFIT FROM THIS.

Brainstorming :

• Keeping the prioritized persona in mind and to solve their problem. We

started of thinking divergently and later started converging as we started to get similar ideas.

• After careful prioritization , we Came up with a solution which is highly

impactful and feasible.

• We tried to develop an MVP to test and rapid prototype in the next

phase.

Prioritization:

Convergent thinking and concept development

Selected Ideas and MVP:

• After mapping it through impact vs feasibility map I prioritized it and produced 3 solutions

1)To solve transportation issue : There are duke communities which have prayers at Duke chapel regularly. They do a lot

• f volunteering work and the people who come there are adults and they can help students transport. They volunteer

regularly in and around RTP and they might be willing to help students with transportation. Additionally, Duke can arrange pick-ups and drops on specific days and times which will benefit all the students and they can set their schedule accordingly and, go along with their friends. 2)To solve awareness issue: There can be a tab called NGO/volunteering on Duke listings. NGOs can update the need and timings of the work there and people can check that regularly and be posted about the happenings. This can serve as a common listserv instead of having listserv’s for individual organizations. Additionally, there can be postings in weekly news letters which we receive from Pratt or GPSC and the contact info of all the NGO’s that require help. 3)To solve communication issue: Students are willing to volunteer but they need the timings to be very flexible. Sitting down setting a schedule of available timings can help a lot in this aspect. Also, there must be mutual help amongst NGO’s, they should have a common pool of details of all the people who volunteer and they should redirect volunteers from places where there is excess to places where there is scare of volunteers.

Sketching, wireframing and prototyping (What works)

https://dukeproduct.invisionapp.com/overview/Volunteering-Duke-list- ck2qay1bl0ihd01ciypz0m9t3/screensv=%2B0nT%2F2rIWoGvakBwqfZp0g% 3D%3D&linkshare=urlcopied

Wireframing continued...

Mockups and user feedback:

https://invis.io/AGURKUUTSUC

Mockups and User feedback continued....

Mockups and user feedback continued....

User feedback: Anna: This is solving almost all

• f my problems, I can know all the

events at one place, I can ask my friends availablity, I can get help for travelling too. I am excited to use it . David: It is very easy to use. I like how it

• ffers a description of the volunteering
• pportunity. It is a one stop shop if I want

to volunteer.

Storyboarding:

Metrics to evauate success:

Number of users who click the button volunteering and succesfully go volunteer resulting in the increase of engagement Students feedback for having a one-stop shop for all the volunteering events happening in and around durham NGO's/NPO's feedback to evaluate increased engagement and easiness of travel from university to the location.

Thank You !!!

I hope to have an impact on volunteer engagement with this project Questions ??