Profiting in the Digital Age Thursday, April 9, 2009 By Mark - - PDF document

Profiting in the Digital Age

Thursday, April 9, 2009 By Mark Opperman, CVPM

Profiting in the Digital Age

Presented by: Mark Opperman, CVPM VMC, Inc.

Let Let’ ’s talk about your veterinary s talk about your veterinary software program software program

Scheduling appointments

• Manually or using your software program?

Ten Minute Flex Scheduling

Inventory Control

• Does Your Computer Control All Your

Inventory?

• Use a Manual System Along With Your

Computer Such As The Red Flag Inventory Control System

Email Reminders

• What is the most effective protocol?
• Three Tier Reminder System
• 1. E-Mail and Postcard
• 2. Tri-fold reminder
• 3. Pet Health Alert Postcard

You can achieve 80%-85% Effectiveness

Using the search and sort capabilities of your veterinary software program

• Patients seen in the past year with no future

reminders

Target Marketing

• Dental
• Senior Wellness

Four requirements for an effective target marketing campaign: 1.Identify your target group 2.Educate your target group 3.Provide a package of services 4.Provide an incentive

Electronic Medical Records

• Going to a “paperless”

environment

• Using writing tablets
• Wireless environment
• Scan as you go process
• Benefits and cost savings

Using Digital Photography in Your Practice

• Patients pictures printed on invoices

and reminders

• Before and after dental pictures, ear

problems, surgeries, etc.

• Boarding journals
• Virtual tour of your practice using a digital

picture frame

Internet

• As an educational tool for doctors and team

members

• Education tool for clients

Does everyone need access to the internet? Do you know “where your computer” has been? What controls do you have in place?

Internet

• Website is no longer an option – a necessity

– Do you have one? – What does it look like? – Does it represent the quality and excellence of your practice?

What makes a web site effective?

• Dynamic Text
• Splash
• Virtual tour
• Pictures, pictures, and more pictures
• Interactive
• Eye appeal

Dynamic text Professional photos Interactive features

What makes a web site effective?

• Ability to download forms
• Ability to acquire patient information
• Use as a marketing tool

– Birthday cards – Pet ID cards – Target marketing

Establishing a shop site

• n your web site
• What would be the value to you and your

clients?

• Neutralize internet pharmacies
• Maintain control of your client base
• Offer products you don’t want to inventory in

your practice

When does it make sense to purchase new technology?

Let’s look at an example: Purchase of a digital radiology machine cost effective or not?

Things are going to change — Are you going to adapt

• r become extinct?

Thank You!

Mark Opperman, CVPM VMC, Inc.

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