QR Codes Linking the real world with the digital world. What are - - PowerPoint PPT Presentation

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QR Codes Linking the real world with the digital world. What are - - PowerPoint PPT Presentation

Dec 03, 2023 125 likes •359 views

QR Codes Linking the real world with the digital world. What are QR Codes 2D barcode readable by mobile devices Requires a QR Code reader application QR Code Types Static Instructions direct from QR code to mobile device. No

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QR Codes

Linking the real world with the digital world.

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What are QR Codes

  • 2D barcode readable by mobile devices
  • Requires a QR Code reader application
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QR Code Types

  • Static

– Instructions direct from QR code to mobile

  • device. No additional support service required
  • Dynamic

– QR Code connects mobile device to rich content delivery service via 3G/Wifi network.

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Static QR Code example

  • Contact information
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Static QR Code example

  • Send an Email
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Static QR Code example

  • Direct Call
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Static QR Code Example

  • SMS Text Message
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Static QR Code

  • (Mobile Friendly) Websites
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Static QR Code Example

  • Real-time Navigation
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Static QR Code

  • Video Links
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Dynamic QR Codes

  • Advantages

– Adaptable content and presentation – Tracking and analytics

  • Disadvantages

– Requires 3G/Wifi/Internet access to function

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Dynamic QR Codes

  • Vcard+

– Include Photo – Downloadable vCard – Lever Social Media Links – Updatable changeable content – Direct dial – Direct navigation – Usage statistics

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Dynamic QR Codes

  • URL (mobile friendly)

– Change target URL – Tracking and statistics

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Dynamic QR Codes

  • Full Service Mobile Friendly Marketing

Platforms using dynamic codes

http://mkb.odoa.eu/MKB-examples.aspx

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QR Code Do's

  • Be Mobile Friendly
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QR Code Do's

  • Branding and Identity

– Recognition and trust

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QR Code Do's

  • Simple ‘to the point’ examples
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QR Code Don'ts

  • Default Website for computer use
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QR Code Don'ts

  • Mysterious QR Codes

– “bit.ly/NVqUGK” = ???? (what is this?)

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QR Code Tips

  • Be mobile friendly
  • Be relevant
  • Add value
  • Keep it simple
  • Interact
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More Information

  • Making your own QR Codes

– http://qr.odoa.eu – http://blog.qr4.nl

  • Dynamic QR Codes

– http://qr.odoa.eu

  • Full Service QR Codes

– http://mkb.odoa.eu

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  • Presentation by:
  • Ben van Sas
  • Jeroen Steeman

Adres 0D0A - QR Code Nederland Sint Nicasiusstraat 15 5591 EW Heeze Noord Brabant Nederland Telefoon +31 (0)6 246 75 585 Telefoon +31 (0)6 130 33 743

Mobile Marketing Services and Solutions with QR Codes