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Targeted Marketing A Result Oriented Approach to Marketing - - PowerPoint PPT Presentation
Targeted Marketing A Result Oriented Approach to Marketing - - PowerPoint PPT Presentation
Targeted Marketing A Result Oriented Approach to Marketing Objective Mass outreach coupled with the benefits of individual attention Powerful Versatile messaging communication capabilities medium Message Reaching out to Huge outreach
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Medium: Mobile Marketing
Mobile is now an essential component of any marketing strate
- gy. People keep their mobile devices close by and switched o
n at all times, so mobile is a key channel for getting across or connecting with existing customers.
- 8.5% of website hits come from a handheld mobile devices
- 9/10 smart-phone searches result in actions such as purchasi
ng a product or visiting a website.
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WhatsApp: Powerful Marketing Medium
1000 characters of Text message Send campaign to both DND and Non- DND number simultaneously Send Images and Videos to Whatsapp number with our proprietary software Huge outreach of Whatsapp: Application with highest numbers of users Users will be provided with vCard containing details of call back number for quicker response generation
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WhatsApp: Unparalleled Outreach
Over 1.5 billion active whatsapp users globally; 200 million users in India
- How WhatsApp can be a potent tool for India’s digital empowerment!
- How widespread is WhatsApp’s usage in India?
Media Perspectives
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WhatsApp: Types of Messages
- 1000 characters of Text message
- Support regional languages including Hindi
- Different set of messages for diverse section of masses
- Powerful medium for transmitting rich content: Send images for instant recognition
- Send photos of products for instant recognition
- Photographs create impact in peoples minds
- vCard: Send your contact/ call back details which can be saved by users at click of a
- button. As these are saved in phonebook, the campaigns gives a long lasting effect
- Videos
- Send videos of your past work, interaction and message to give a personalized feel
- Impactful touch point
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On Android
Delivered WhatsApp Message
On IOS
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Transactional WhatsApp
- Our panel supports sending out of messages through plug-in API.
- Once the API is embedded in your existing program, it will enable you to send out
transactional updates to your clients and other stakeholders.
- Use case: Sending out Milestone achievement certificates, event to date updates of
individuals, registration letters, appointment letters etc.
- Key features:
I. Option to send text, Pictures & PDF documents over a common API II. Useful for transmitting ready to print material, barcodes, scan codes which can be integrated with other systems/ devices III. One time plugin with your existing program IV. Pay per use model: Charges based on credit system; credits will be deducted as per usage V. No initial setup cost
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Transactional WhatsApp
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Our Services
- We provide world class end-to-end solutions for Mobile Marketing. Our bouquet of services
includes:
- Whatsapp Messages: Send out whatsapp messages with specially created/ suitably
modified content
- Database Marketing: Top quality database with assured accuracy of 95%. This is
provided based on client’s segmentation requirements
- SMS Promotions: Promote your business through this traditional yet powerful
medium
- E-Mail Marketing: Cost Effective method of delivering high impact messages
- MMS: Content rich and platform independent medium
- Missed Call Alert: Now don’t miss your leads; catch them round the clock
- Voice Messaging
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Long Term Partnership with successful brands
Our USP
Proprietary software for sending messages on various mediums with report generated for each delivered message Huge data base of target audience
- Genuine numbers
- Area wise breakup
- Age, income and location segmentation
Option of both On shore and off shore message sending End to end support for all digital marketing platforms
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Our Proprietary Panel
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Our Proprietary Panel
- User Friendly and easy to
use
- Send multiple type of
messages (Photos, text, videos, vcard) in a single click
- Upload upto 3 images,
Audio/Vedio, vCard as a part
- f single credit
- Non whatsapp numbers to
be refunded after upodation
- f DLR report
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