Reputation Management in six (sort of) easy steps. Presented by - - PowerPoint PPT Presentation

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Reputation Management in six (sort of) easy steps. Presented by - - PowerPoint PPT Presentation

Sep 03, 2023 123 likes •668 views

Reputation Management in six (sort of) easy steps. Presented by Mickey Lonchar Quisenberry Marketing & Design Your Permanent Record, circa 1960s: Your Permanent Record, circa 2012: The picture people get about you is

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Reputation Management in six (sort of) easy steps.

Presented by

Mickey Lonchar

Quisenberry Marketing & Design

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“Your Permanent Record,” circa 1960’s:

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“Your Permanent Record,” circa 2012:

The “picture” people get about you is defined by how you show up in search results.

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Your next resume: Google.

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What people used to do after a bad experience:

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What people now do after a bad experience:

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What people now do after a bad experience:

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What people now do after a bad experience:

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What people now do after a bad experience:

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What people now do after a bad experience:

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Goals of Reputation Management?

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Goals of Reputation Management?

  • Improve “sentiment” of comments.
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Goals of Reputation Management?

  • Improve “sentiment” of comments.
  • Have the most-positive mentions rank

higher.

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Goals of Reputation Management?

  • Improve “sentiment” of comments.
  • Have the most-positive mentions rank

higher.

  • Have more people spread your “positive”

content.

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  • 1. Accept that knowledge

is power.

  • “If I ignore it, maybe everyone else

will too.” Not.

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  • 1. Accept that knowledge

is power.

  • “If I ignore it, maybe everyone else

will too.” Not.

  • Know what’s being said so you can

address it.

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  • 1. Accept that knowledge

is power.

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  • 1. Accept that knowledge

is power.

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  • 2. Take steps to “organize

the speech.”

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  • 2. Take steps to “organize

the speech.”

  • Add fresh, interesting

content on a regular basis.

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  • 2. Take steps to “organize

the speech.”

  • Add fresh, interesting

content on a regular basis.

  • Use tags and meta data.
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  • 2. Take steps to “organize

the speech.”

  • Add fresh, interesting

content on a regular basis.

  • Use tags and meta data.
  • Correctly “claim” the

listings you’re entitled to.

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  • 2. Take steps to “organize

the speech.”

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  • 2. Take steps to “organize

the speech.”

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  • 2. Take steps to “organize

the speech.”

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  • 2. Take steps to “organize

the speech.”

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  • 3. Give visitors a place to

talk about you.

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  • 3. Give visitors a place to

talk about you.

  • Social Media (Facebook,

Twitter, etc.)

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  • 3. Give visitors a place to

talk about you.

  • Social Media (Facebook,

Twitter, etc.)

  • Blogs
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  • 3. Give visitors a place to

talk about you.

  • Social Media (Facebook,

Twitter, etc.)

  • Blogs
  • Social Media buttons/

badges

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  • 3. Give visitors a place to

talk about you.

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  • 3. Give visitors a place to

talk about you.

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  • 3. Give visitors a place to

talk about you.

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  • 3. Give visitors a place to

talk about you.

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  • 4. Rationally respond to the

not-so-good stuff.

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  • 4. Rationally respond to the

not-so-good stuff.

  • Do it with an attitude
  • f “helping.”
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  • 4. Rationally respond to the

not-so-good stuff.

  • Do it with an attitude
  • f “helping.”
  • Be transparent & sincere.
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  • 4. Rationally respond to the

not-so-good stuff.

  • Do it with an attitude
  • f “helping.”
  • Be transparent & sincere.
  • Migrate complaints off-line.
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  • 4. Rationally respond to the

not-so-good stuff.

  • “One-on-one conversation

in front of hundreds of people.”

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  • 5. Reach out to people & groups

who love your brand.

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  • 5. Reach out to people & groups

who love your brand.

  • Invite them to comment

and share.

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  • 5. Reach out to people & groups

who love your brand.

  • Invite them to comment

and share.

  • Drive engagement with

social apps.

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  • 5. Reach out to people & groups

who love your brand.

  • Invite them to comment

and share.

  • Drive engagement with

social apps.

  • “Crowdsource” & co-create.
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  • 5. Reach out to people & groups

who love your brand.

  • Turn frequent contributors

into “advocates.”

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  • 6. Check Google results regular

& routinely publish new content.

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  • 6. Check Google results regular

& routinely publish new content.

  • Google indexes “pages” not

web sites.

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  • Google indexes “pages” not

web sites.

  • Use blogs to indirectly

answer negative posts.

  • 6. Check Google results regular

& routinely publish new content.

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Reputation Management Bonuses:

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  • Learn more about your

customers’ preferences.

Reputation Management Bonuses:

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  • Learn more about your

customers’ preferences.

  • Real-time feedback.

Reputation Management Bonuses:

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  • Learn more about your

customers’ preferences.

  • Real-time feedback.

Reputation Management Bonuses:

  • Nurture customer loyalty.
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Questions?

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Contact info: mickey@quisenberry.net Blog: quisenblog.com Twitter: @mickeylonchar

Request a pdf of this presentation at mickey@quisenberry.net