Richard Smith Vice President, Digital Distribution Sony Pictures - PowerPoint PPT Presentation

Richard Smith Vice President, Digital Distribution Sony Pictures Home Entertainment

Progress since the last PEVE Consumer System Operational Adoption Walmart Service UltraViolet Titles Announced launched

Now 3 Ways for Consumers to engage With New Release BDs Via EST Via Disk to Digital and DVDs

Nearly 100 UltraViolet Titles and 1000s More via EST / Disc to Digital

Sony Pictures UltraViolet Research UltraViolet’s Effect on Awareness of UltraViolet Purchase Decision 43% 41% Positive Aware Effect Source: SPHE Tracker December 2011 AU7: Within the past few months, have you heard of a new digital movie format called UltraViolet (UV)? AU8. UltraViolet (UV) is a new industry service which gives consumers a digital version of a movie, when they a purchase the movie on DVD or Blu-ray, that can be downloaded or streamed to their computers, phones, set-top boxes, or tablets and watched anywhere (“Buy once, play anywhere”). Knowing that a movie you were interested in included an UltraViolet (UV) copy, how might this affect your likelihood to buy it on DVD or Blu-ray?

The Year Ahead More Title Rollout of Services Availability by Retailers Common File Broad Consumer Format Marketing International Expansion

Broad Consumer Marketing • T agline • Primary messaging • Standardization of stickers • Multi-studio sizzle for head of BD/DVD • Social media campaign • How-T o Video • Thumbnail pack shot images • Retail cards /posters

Sony Pictures UltraViolet Launch Titles - UK 25 June 2012 2 July 2012 9 July 2012