Rosie Paulissen (TNO) Jeroen Havinga (Keen Public) Dutch Inclusive - - PowerPoint PPT Presentation

Rosie Paulissen (TNO) Jeroen Havinga (Keen Public)

Dutch Inclusive Design for IT (DID-IT)

Research project: TKI regulation, public-private cooperation (3/2018-3/2019)

Designing for inclusion: Why?

By placing diversity at the centre of your design process, your solution will ultimately serve a larger group of people.

Designing for Inclusion helps you to focus on the things that matter.

inclusion: reach more people

One arm

Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual

inclusion: reach more people

One arm 26.000

Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual

Per year:

inclusion: reach more people

Arm injury One arm 8.000.000 26.000

Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual

Per year:

inclusion: reach more people

Arm injury New parent One arm

Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual

8.000.000 13.000.000 26.000 Per year:

inclusion: reach more people

Arm injury New parent One arm

Source: United States Census Bureau, Limbs for Life Foundation, Amputee Coalition, MedicineHealth.com, CDC.gov, Disability Statistics Center at the UCSF Out: Microsoft Inclusive Design Toolkit Manual

Temporary 8.000.000 Situational 13.000.000 Permanent 26.000 Total 21.026.000 Per year:

inclusion: design team

A pleasant user experience for everyone. Be inspired by constraints and reach creative, innovative solutions that are useful and enjoyable for a diversity of people. This way your design will be used by many more people and provide a pleasant experience.

inclusion: organisation

Everyone is less skilled, on occasion If you, as an organization, not only focus on the target group with a permanent limitation, but broaden your field of vision and involve users who are situationally limited, then you will serve many more people with the same solution. Serving more people with the same product results in more profit and/or big savings

inclusion: society

Everyone must be able to participate in society. Regardless of diversity in physical, cognitive and psychosocial skills. Regardless of the circumstances in which someone lives and regardless of whether they are permanent, temporary or situational. More inclusive (digital) information and communication tools contribute to self-reliance and participation of everyone.

Besluit ministerraad van 13 juli 2018

Besluit ministerraad van 13 juli 2018

Design for inclusion: What is it?

comparable equal inclusive

Design for Inclusion

Designing for Inclusion ensures that the full diversity of your target group can make

• ptimal use of (digital) information and communication resources.

It is a design approach in which designers and other parties involved in designing products, services or environments:

• take into account various possible limitations of users, in (digital) skills or due to their

circumstances

• involve users with various limitations in the entire design process

What do you mean, limitations?

What do you mean, limitations?

What do you mean, limitations?

• Everyone is less skilled, on occasion

Permanent

What do you mean, limitations?

• Everyone is less skilled, on occasion

Permanent Temporary

What do you mean, limitations?

• Everyone is less skilled, on occasion

Permanent Temporary Situational

What do you mean, limitations?

• Everyone is less skilled, on occasion

Permanent Temporary Situational

CIRCUMSTANCES

What do you mean, limitations?

• Everyone is less skilled, on occasion

Permanent Temporary Situational

CHARACTERISTICS CIRCUMSTANCES

What do you mean, limitations?

• Everyone is less skilled, on occasion

Permanent Temporary Situational Physical

CHARACTERISTICS CIRCUMSTANCES

What do you mean, limitations?

• Everyone is less skilled, on occasion

Permanent Temporary Situational Physical Cognitive

CHARACTERISTICS CIRCUMSTANCES

What do you mean, limitations?

• Everyone is less skilled, on occasion

Permanent Temporary Situational Physical Cognitive Psychosocial

CHARACTERISTICS CIRCUMSTANCES

What do you mean, limitations?

• Everyone is less skilled, on occasion

Permanent Temporary Situational Physical Cognitive Psychosocial Personal

CHARACTERISTICS CIRCUMSTANCES

Inclusion in daily life

Aanpasbare stoel E-bike Ondertiteling

Inclusion in daily life

Photo by Q.U.I on Unsplash

Ondertiteling t

subtitles

Inclusion in daily life

Photo by Lisa Fotios from Pexels Photo by Q.U.I on Unsplash

Rietjes Aanpasbare stoel Ondertiteling

adjustable chair subtitles

Inclusion in daily life

Photo by Lisa Fotios from Pexels Photo by Q.U.I on Unsplash

Rietjes Aanpasbare stoel E-bike Ondertiteling

E-bike subtitles adjustable chair

Inclusion in daily life

Photo by Q.U.I on Unsplash Photo by Lisa Fotios from Pexels Photo by Q.U.I on Unsplash

Rietjes Aanpasbare stoel E-bike Ondertiteling

subtitles adjustable chair E-bike straw

Designing for inclusion: #How?

Designing for inclusion: #How?

Put the user at the centre of your design process and thereby pay special attention to diversity among users The design principles of Gebruiker Centraal (User Needs First) also apply to designing for Inclusion

Inclusive Tools Method Mindset User Centered Design

Source: Microsoft Inclusive Design Toolkit Manual

DESIGN PRINCIPLES

Put the user first

Design from the needs and context of people, not from technology or your organization.

1

DESIGN PRINCIPLES

https://www.gebruikercentraal.nl/instrumenten/manifest/

Put the user first

Design from the needs and context of people, not from technology or your organization.

1

DESIGN PRINCIPLES

https://www.gebruikercentraal.nl/instrumenten/manifest/

Assume a diversity of users in terms of skills and circumstances.

DESIGN PRINCIPLES

https://www.gebruikercentraal.nl/instrumenten/manifest/

Put the user first

Design from the needs and context of people, not from technology or your organization.

1

Assume a diversity of users in terms of skills and circumstances.

Only be satisfied if your user is

Design, test, measure and improve. And keep doing that.

2

DESIGN PRINCIPLES

https://www.gebruikercentraal.nl/instrumenten/manifest/

Put the user first

Design from the needs and context of people, not from technology or your organization.

1

Assume a diversity of users in terms of skills and circumstances.

Only be satisfied if your user is

Design, test, measure and improve. And keep doing that.

2

Involve a diversity of users.

DESIGN PRINCIPLES

https://www.gebruikercentraal.nl/instrumenten/manifest/

Put the user first

Design from the needs and context of people, not from technology or your organization.

1

Assume a diversity of users in terms of skills and circumstances.

Only be satisfied if your user is

Design, test, measure and improve. And keep doing that.

2

Involve a diversity of users.

Make it simple for the user

Design simple processes, create user-friendly systems and write understandable.

3

DESIGN PRINCIPLES

https://www.gebruikercentraal.nl/instrumenten/manifest/

Put the user first

Design from the needs and context of people, not from technology or your organization.

1

Assume a diversity of users in terms of skills and circumstances.

Only be satisfied if your user is

Design, test, measure and improve. And keep doing that.

2

Involve a diversity of users.

Make it simple for the user

Design simple processes, create user-friendly systems and write understandable.

3

Take into account the physical, cognitive and psychosocial limitations

• f your users and their circumstances.

DESIGN PRINCIPLES

https://www.gebruikercentraal.nl/instrumenten/manifest/

Put the user first

Design from the needs and context of people, not from technology or your organization.

1

Assume a diversity of users in terms of skills and circumstances.

Only be satisfied if your user is

Design, test, measure and improve. And keep doing that.

2

Involve a diversity of users.

Make it simple for the user

Design simple processes, create user-friendly systems and write understandable.

3

Take into account the physical, cognitive and psychosocial limitations

• f your users and their circumstances.

Base upon facts, not assumptions

Design based on facts and usage research, don't assume that your user is like you.

4

DESIGN PRINCIPLES

https://www.gebruikercentraal.nl/instrumenten/manifest/

Put the user first

Design from the needs and context of people, not from technology or your organization.

1

Assume a diversity of users in terms of skills and circumstances.

Only be satisfied if your user is

Design, test, measure and improve. And keep doing that.

2

Involve a diversity of users.

Make it simple for the user

Design simple processes, create user-friendly systems and write understandable.

3

Take into account the physical, cognitive and psychosocial limitations

• f your users and their circumstances.

Base upon facts, not assumptions

Design based on facts and usage research, don't assume that your user is like you.

4

Study the characteristics of your users and involve a diversity of users.

DESIGN PRINCIPLES

https://www.gebruikercentraal.nl/instrumenten/manifest/

Put the user first

Design from the needs and context of people, not from technology or your organization.

1

Assume a diversity of users in terms of skills and circumstances.

Only be satisfied if your user is

Design, test, measure and improve. And keep doing that.

2

Involve a diversity of users.

Make it simple for the user

Design simple processes, create user-friendly systems and write understandable.

3

Take into account the physical, cognitive and psychosocial limitations

• f your users and their circumstances.

Base upon facts, not assumptions

Design based on facts and usage research, don't assume that your user is like you.

4

Study the characteristics of your users and involve a diversity of users.

Be transparent and share your knowledge

Work together and share your knowledge and experience. Be open to feedback.

5

DESIGN PRINCIPLES

https://www.gebruikercentraal.nl/instrumenten/manifest/

Put the user first

Design from the needs and context of people, not from technology or your organization.

1

Assume a diversity of users in terms of skills and circumstances.

Only be satisfied if your user is

Design, test, measure and improve. And keep doing that.

2

Involve a diversity of users.

Make it simple for the user

Design simple processes, create user-friendly systems and write understandable.

3

Take into account the physical, cognitive and psychosocial limitations

• f your users and their circumstances.

Base upon facts, not assumptions

Design based on facts and usage research, don't assume that your user is like you.

4

Study the characteristics of your users and involve a diversity of users.

Be transparent and share your knowledge

Work together and share your knowledge and experience. Be open to feedback.

5

Create awareness about inclusion among all involved in the design process.

With information, tips, techniques and guidelines for designs for Inclusion.

inclusie.gebruikercentraal.nl

Inclusion Toolkit

Optimaal Digitaal game

Playfully improve your (online) services. Use the extension set with the inclusion themed game.

Designing for inclusion: Workshop

More about inclusion

• Share your experiences with design for inclusion in the Gebruiker Centraal blog.
• Do you have good examples, ideas or additions for the toolkit? Then let Gebruiker Centraal know.
• Play the Inclusion themed Optimaal Digitaal game.
• inclusie.gebruikercentraal.nl

Articles:

• Inclusief ontwerp van digitale formulieren: toepassen van richtlijnen en

betrekken van kwetsbare gebruikers | Tijdschrift voor Human Factors, juni ’19 (Dutch only)

• What’s the difference between digital accessibility and inclusion? |

conference.gebruikercentraal.nl/category/blog/

Thanks!

Rosie Paulissen

rosie.paulissen@tno.nl

Jeroen Havinga

jeroen.havinga@keenpublic.nl

keenpublic.nl/inclusie