S F U O F F I C I A L A P P: S U R V E Y F I N D I N G S A N D R E - - PowerPoint PPT Presentation

S A N DY LO E W E J A S O N

S F U O F F I C I A L A P P: S U R V E Y F I N D I N G S A N D R E CO M M E N DAT I O N S

B U S 345 Y U P I N YA N G S P R I N G 2016

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

DECISION OBJECTIVES:

A P P D E S I G N:

• How to improve user interface/user-friendliness
• What functions to add/remove, or how to improve existing functions

P R O M O T I O N :

• How to promote, raise awareness, and increase usage of the SFU Offjcial App for all SFU students

RESEARCH OBJECTIVES

A P P D E S I G N:

• Determine preferences in regard to dashboard layout
• Test reactions on the concept of customization and push notifjcations
• Determine top functions and whether these functions are universal or not

P R O M O T I O N :

• Find the most efgective or preferred communication medium to promote the SFU Offjcial App

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: DASHBOARD ICONS

There is a greater preference for dashboard icons versus the current dashboard layout.

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: DASHBOARD ICONS

General survey data showed that 62.6% prefer dashboard icons. C U R R E N T DA S H B OA R D I CO N DA S H B OA R D

• Heavy users (> 3 times / week)
• Light users (< 1 time / week)
• Moderate users (1-2 times / week)
• Previous users
• Potential users

Preferences in the SFU Offjcial App Users (segemented by usage):

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: DASHBOARD ICONS

Preferences in Apple vs. Android users: C U R R E N T DA S H B OA R D I CO N DA S H B OA R D TO TA L N O I O S 32 44.4% 40 55.6% 72 100.0% I O S 40 32.8% 82 67.2% 122 100.0% TO TA L 72 37.1% 122 62.9% 194 100.0% C U R R E N T DA S H B OA R D I CO N DA S H B OA R D TO TA L N O A N D R O I D 42 34.1% 81 65.9% 123 100.0% A N D R O I D 30 42.3% 41 57.7% 71 100.0% TO TA L 72 37.1% 122 62.9% 194 100.0%

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: CUSTOMIZABLE DASHBOARD

There is a positive reaction towards the concept of a customizable dashboard based on difgerent student needs.

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: CUSTOMIZABLE DASHBOARDS

Reactions in Junior (enrolled after 2013) vs. Senior (enrolled before 2013) students: Q8: I N D I C AT E AG R E E M E N T - “ I P R E F E R A S C H O O L A P P T H AT A L LO W S C U S TO M I Z AT I O N”. S T R O N G LY D I S AG R E E D I S AG R E E N E U T R A L AG R E E S T R O N G LY AG R E E TO TA L J U N I O R S 10 22 15 47 S E N I O R S 8 3 33 59 44 147 TO TA L 8 3 43 81 59 194 Reactions in Domestic vs. International vs. Exchange students:

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: TOP 7 FUNCTIONS

The top demanded functions of the SFU offjcial app remain the same no matter year of study, gender, or faculty.

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: CANVAS/CONNECT/SIS

Access to Canvas and its functions is the most demanded function of the SFU offjcial app, although integration of all 3 core functions (Canvas, Connect, and SIS/gosfu) is demanded in balance with privacy and security concerns.

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: CANVAS/CONNECT/SIS

General survey data showed that 156 people want 1 app that integrates all 3 functions, but at the same time, 114 people are concerned about how personal information is stored.

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: CANVAS/CONNECT/SIS

General survey data showed that 67% of students use the Canvas app at least once a week vs. 22% for other school-related apps, including the SFU Offjcial App. T H E TO P 5 M U S T H AV E F E AT U R E S O F C A N VA S :

• Access to assignment grade/feedback (70.8%)
• Reminder of due dates (67.7%)
• Access to course syllabus (63.6%)
• Access to course modules (60%)
• Course announcements (54.9%)

T H E TO P 3 M U S T H AV E F E AT U R E S O F S I S :

• Access to offjcial grades (62.1%)
• Access to course info (61.5%)
• Ability to enroll in classes (57.9%)

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: PUSH NOTIFICATIONS

There is a positive reaction towards the combination of push notifjcations and critical events for both male and female students. There is also a positive relationship between push notifjcations and commercial promotions for female students.

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: PUSH NOTIFICATIONS

There is a positive reaction towards the combination of push notifjcations and critical events for both male and female students. There is also a positive relationship between push notifjcations and commercial promotions for female students. Q14: H O W L I K E LY W O U L D Y O U A L LO W P U S H N O T I F I C AT I O N F O R CO M M E R C I A L P R O M O T I O N S ? N O T L I K E LY S O M E W H AT L I K E LY V E R Y L I K E LY TO TA L F E M A L E 29 24.6% 67 56.8% 22 18.6% 118 100.0% M A L E 31 41.3% 36 48.0% 8 10.7% 75 100.0% TO TA L 60 103 30 193 C H I - S Q U A R E T E S T VA LU E D F A S Y M P. S I G . ( 2 - S I D E D ) P E A R S O N C H I - S Q U A R E 6.681 2 .035 L I K E L I H O O D R AT I O 6.676 2 .036 L I N E A R - B Y - L I N E A R A S S O C I AT I O N 6.312 1 .012 N O F VA L I D C A S E S 193 Chi-square < 0.05 proven signifjcant data.

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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PROMOTION: SFU EMAILS

SFU Emails are the most preferred communication method related to the SFU Offjcial App across all faculties and years

• f study. The SFU Website is the second most preferred communication method.

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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PROMOTION: SFU EMAILS

SFU emails vs. other communication methods in: Juniors vs. Seniors Domestic vs. International

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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PROMOTION: SFU EMAILS

SFU emails vs. other communication methods in: Faculties: Receptive Students:

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: PARTIAL INTEGRATION OF CANVAS, CONNECT, SIS/GO SFU

W H Y:

• The SFU Offjcial App team has limitations due to privacy policies and security concerns, so at this time, full

integration of Canvas, Connect and SIS/go sfu poses many issues and lack of resources

• SFU students also show concern over how information is stored on the SFU Offjcial App, so there cannot be

compromises in order to reach full integration

• Therefore, partial integration is recommended with Canvas being priority since its functions are the most

demanded H O W: Integrate the top 5 (or top 3 if not possible) must-have features of Canvas fjrst:

• Access to assignment grade/feedback (70.8%)
• Reminder of due dates (67.7%)
• Access to course syllabus (63.6%)
• Access to course modules (60%)
• Course announcements (54.9%)

and continue to integrate aspects of Connect and SIS/go sfu into the SFU Offjcial App without violating SFU’s privacy and security policies.

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: INCORPORATE ICONS ONTO AN OPTIONAL CUSTOMIZABLE DASHBOARD

W H Y:

• The 2 largest mobile platforms Android and Apple both have a preference towards icon-themed layouts
• There is a positive reaction to the idea of a customizable dashboard, but to increase user friendliness, the App

Team should set a default dashboard in place for those who do not fjnd a customizable dashboard necessary H O W:

• Create icons for the top functions and make the dashboard customizable with drag-and-drop icons
• Have a default menu set in place with the top 6 functions, with the top 3 being Canvas, Connect, and SIS/go sfu

Canvas Connect SIS 1 3 SFU News:

• More puppy therapy!
• Event: BASS Karaoke Session April 1 at...

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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APP DESIGN: IMPLEMENT PUSH NOTIFICATIONS AS DEFAULT

W H Y:

• There is a positive reaction towards push notifjcations and critical events (road closures, emergencies, etc.)
• Push notifjcations may increase awareness of key SFU events and other promotions
• Push notifjcations may be applicable to assignment, enrollment, or tuition reminders

H O W:

• Implement push notifjcations and set it “ON” as default
• Students may opt to turn push notifjcations ofg if they wish to reduce satisfaction

Canvas Bus Connect SIS 1 3 Room Finder Library SFU News:

• More puppy therapy!
• Event: BASS Karaoke Session April 1 at...

Push Notifjcation: Snow Day - buses not running

O K

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

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PROMOTION: USE SFU EMAILS AND THE SFU WEBSITE

W H Y:

• SFU Emails and the SFU website are the preferred communication method across all faculties and years of study
• SFU Website can include latest updates without spamming students’ inboxes

H O W:

• An email from SFU should be sent out to the new undergraduate mailing list to promote awareness and

adoption of the SFU Offjcial App at the beginning of the semester year, specifjcally in the Fall semester

• If there is a new update to the app (e.g. integration of Canvas), it should be updated on the SFU website and

added onto relevant emails/newsletters to undergraduate mailing lists

• Emails about the app should be sent from SFU and can be disseminated into difgerent faculty mailing lists, even

if some faculties have a higher “click-and-open” rate than other faculties

F I N D I N G S R E CO M M E N DAT I O N S L I M I TAT I O N S

METHODOLOGY AND LIMITATIONS

M E T H O D O LO G Y:

• Data was analyzed and assessed from the General Survey Report
• Data was analyzed further via SPSS in cross-tab tables, descriptive frequency analysis, correlations, and chi-

squares L I M I TAT I O N S :

• Majority of survey participants are senior students
• > smaller sample size for junior students may not represent an accurate depiction of majority opinion or

preferences for this demographic

• Majority of the survey participants are Beedie students
• > we have limited information about other faculties’ students preferences and whether or not they align with

the Beedie faculty students

• Small sample size of students from each campus makes it diffjcult to draw any conclusion and difgerences on

their experiences/preferences

S A N DY LO E W E J A S O N

T H A N K Y O U.

Q&A