Shaping the Future Mobile Shaping the Future Mobile Shaping the - - PowerPoint PPT Presentation

ITU/MIC Workshop on “Shaping the Future Mobile Information Society” Seoul, 4-5 March 2004

Note: The views expressed in this presentation are those of the author and do not necessarily reflect the opinions of the ITU or its membership. Lara Srivastava can be contacted at lara.srivastava@itu.int

Shaping the Future Mobile Shaping the Future Mobile Shaping the Future Mobile Shaping the Future Mobile Information Society: Information Society: Information Society: Information Society:

The Case of the Japanese The Case of the Japanese The Case of the Japanese The Case of the Japanese Keitai Keitai Keitai Keitai

International Telecommunication Union 2

The “Keitai” Calculation

32.3 33.5 34.9 38.6 49.9 52.3 59.2 81.1 140.8 206.6 Korea (Rep.) Spain Brazil France United Kingdom Italy Germ any Japan United States China Total mobile subscribers, top 10, 2002, millions

Subscribers to Fixed and Mobile Services in Japan, 1996-2002 (millions)

10 20 30 40 50 60 70 80 90 1996 1997 1998 2000 2001 2002

Mobile Internet subscribers as a percentage

• f total mobile subscribers (2002)

79.2% 74.9% 33.9% 33.0% 29.1% 20.0% 13.8% 12.0% 11.7% 8.9%

Japan Korea (Rep.) China Argentina Finland Canada Germany Singapore France United States

Source: ITU MPHPT

International Telecommunication Union 3

The “Keitai” Context

• Success of mobile Internet
• Operator-led mobile sector
• Revenue-sharing for content
• Early introduction of IMT-2000/3G

services, including e.g. video services

• Recent introduction of flat-rate 3G

billing

• Ubiquitous network society

– Active governmental programmes and policy

International Telecommunication Union 4

Mobile: not only for ‘on the move’

Location when making mobile calls (2002)

11.7% 23.8% 30.4% 33.7% 38.3% 46.2%

In transit (train, bus) In transit (in a car) Station or bus stop Public place (e.g. shop) Workplace

• r school

At home

Location when using mobile browser (2002)

9.4% 12.7% 21.1% 23.9% 31.7% 63.2% In transit (in a car) Public place (e.g. shop) Station or bus stop Workplace

• r school

In transit (train, bus) At home

International Telecommunication Union 5

New applications and services

Top reasons for using the Mobile Internet in Japan (2002)

83.3% 45.8% 37.3% 34.8% 31.5% 19.9% 18.1%

E-mail Music Paid content Wallpapers etc.. News/Weather Shopping Info search

Source: MPHPT, 2002

• Audio and video
• Location-based services
• Mobile gaming
• Multimedia

home

• In-vehicular

applications

• Vending

and ticketing

International Telecommunication Union 6

The case of chips and codes

• The DoCoMo 2D Code

– With this, mobile can read data from a simple code – May eventually embed hyperlinks – A first step to the T-Engine Forum’s “Ubiquitous Communicator”?

• RFID

– Roppongi Hills trial – read or shop or… – Eat: RFID and sushi – Implications

International Telecommunication Union 7

Keitai Device Evolution

DoCoMo SO504iC With Felica card for payment/transport TU-KA TS41 First “sonic speaker” handset with bone conduction technology Vodafone V601N With built-in TV tuner DoCoMo SH2101V PDA-style terminal with detachable pen-sized handset

International Telecommunication Union 8

Protecting Data and Consumers

• Camera phones and privacy
• Chat rooms and dating sites
• Enhanced personal ID

functions

– and accessories

DoCoMo F505i With fingerprint sensor

International Telecommunication Union 9

The Japanese mobile “etiquette”

• A time and a place?
• Industry self-regulation

– Restaurants – JR Railway – Shinkansen

• Individuals

– Awareness – Etiquette

International Telecommunication Union Strategy and Policy Unit

www.itu.int/futuremobile

Thanks! Thanks!

lara.srivastava@itu.int

Vision without action is a daydream. Action without vision is a nightmare

• Japanese poem