Social Media: A Powerful Personal & Professional Connector How - - PDF document

Social Media: A Powerful Personal & Professional Connector

How to utilize LinkedIN, Facebook and Twitter to build and strengthen bonds.

Objectives

• learn basic functions of LinkedIN, Facebook and Twitter
• determine how you can use all, some or none of the social

networks for business and personal networking needs

• develop one plan of action of action task for using

platforms to further networking needs

How are you using Social Media?

Personal and Professional Networking Current Career Goals? Top Three:

1. nutrition consulting 2. writing (blogs,articles... etc) 3. staying current with information

Social Media & Career Goals

Top 3 career goals can be a reality with the help of social media

1. nutrition consulting: Having a presence with a defined ‘brand’ helps consulting opportunities come to you. 2. writing and blogging: You can write an ebook today and publish it or start a blog. Maintaining a community with solid writing serves as a portfolio. 3. staying current: Twitter is the new newspaper. Stay current by adding accounts of value to your feed.

Personal vs Professional Accounts?

Facebook:

• Create a business

page separate from personal if you have a business LinkedIN:

• Driven by

professional use Twitter:

• Depends on your

goal

LinkedIN

Online resume and career community

How to use it

• share blog posts
• share your resume and current projects
• connect with others
• let people know what-
• you’re seeking

How to Set up a Profile

○ Enter your sub-heading. ○ Enter your area of expertise/industry ○ Add a profile picture of yourself.

Profiles

• current and past

employment history

• education
• descriptions to past

jobs and education,

Short, Simple, To the point!

When to Elaborate

• Where do you currently stand in your

career?

• What are your strengths?
• What can you offer?

Additional Points

Add specialties Add connections:

○ You can search for connections through email,

name, job title, or company.

Add websites and links

How to Connect

Purpose of your LinkedIN profile?

• Share blogs
• Share articles you’re quoted in
• Join Groups
• Connect with potential clients
• Reconnect with lost co-workers

○ ‘click ‘you may know’’

Facebook

brief messages and event sharing mini website

How to use it

• share blog posts
• share quotes
• share events/classes
• weigh in on news
• provide interest to your audience

Profiles

• Is your contact information accurate?
• a. update your current job title and employer
• b. link to your website
• What does your picture say?
• Connect social media

Facebook Tactics

• “Like” and follow pages that support your

goals

• Interact by sharing or commenting on

brands/groups that align with your goal

Twitter

140 character microblogging

How to use it

• share blog posts
• peer support/communication
• share useful resources/links
• weigh in as an expert

You have to ‘give’ to ‘get’.

Profiles

• Fill EVERY information space

○ no ‘eggs’ ○ location ○ banner/background

• Make it cohesive with your brand

Twitter Chats

www.tweetchat.com: log in Twitter account and add the hashtag # You'll only see tweets that are using that tag, and it adds the hashtag automatically on your tweets so you don't need to type in. http://www.search.twitter.com: type in #. Only the tweets that include that hashtag (#) will appear. You may have to refresh the page to get new results. www.tweetdeck.com: start a column for # once you’re logged in http://www.tweetchat.com: All you have to do is log in to one of those programs. When prompted, type in # and you'll only see tweets that include that hashtag. It allows you to see the fast-paced conversation happening in real

• time. You use just like Twitter; reply, comment, retweet, etc. All of your tweets will automatically be tagged

with #.

General Community Posting

• There are no ‘stupid posts’
• To create community, everyone needs to be

involved

• Complete your profile

Efficient Social Media Usage

• Define Purpose of Platform
• Editorial Calendars
• Scheduling Platforms
• Timing: Most Eyes?

Should someone manage my social media?

….it depends

Management

• Do you have a vision or plan you can explain

and delegate?

• Can you create measurable ‘to-do’s for each

platform?

• Do you have an assistant or intern you can

trust?

Making the most of it

• Connect

○ explore connections of brands/ ‘dream clients’ and connect with them ○ search for local groups to connect with

• Maintain the community

○ can’t build it and leave it

Your To-Do or To-Consider List

• 1. Do you have a solid brand/identity starting point? What are your colors? Your logo?

Your headshot?

• 2. Are all of your social media channels and websites connected?
• 3. What is your goal on each platform? Define your mission.
• 4. How will you sustain and grow your social media plan?
• 5. Continue to learn and grow.