Social media and libraries: a perfect fit Phil Bradley - PowerPoint PPT Presentation

Social media and libraries: a perfect fit Phil Bradley http://www.philb.com

What IS social media? • What does the phrase mean to you? • What words come into your mind when we use the phrase? • What resources do you think of?

Statistics • Global active internet use totals 3.175 billion, 50% of the worlds population • Social media has 2.206 billion active users – 30% • 3.734 unique mobile users, 51% of worldwide penetration • Social media users have risen by 176,000,000 in the last year

Just to push the point home • In 2010, Eric Schmitt, former CEO of Google said “ Every 2 days we create as much information as we did from the dawn of civilization up until 2003 ″ .

Benefits and concerns • What are the benefits? • What are the concerns? • What issues need to be addressed?

What are some of the tools? • An overview of some of the tools that are available • Examples of what other organisations are doing

What other information services are doing

Netvibes

Blogs

Tumblr

Edinburgh Libraries

Google +

Facebook

Orkney Library and Archive

Manchester Libraries

YouTube

YouTube live streaming

Google Hangouts

Periscope

Twitter

Twitter Library List Members

Pinterest

Flickr

Slideshare

Pinterest

LinkedIn

Instagram

Vine

Snapchat • Median age of 18, majority of users 13 ‐ 25 • 200 million average monthly users, fastest growing messaging app in 2014 • 15% of all teenagers worldwide use Snapchat, and in the UK it’s 39% • 70% of college students post to Snapchat at least once a day • Major brands are already using it http://www.adweek.com/socialtimes/why-snapchat-should-be-the-inseparable-addition-to-social-media-strategies/616525

University of Michigan

Paper.li

Scoop.it

Learni.st

Podcasts

Augmented reality

URLs • Netvibes www.netvibes.com • Blogs – search Google for subject and add ‘blog’ as a search term • Tumblr https://www. tumblr .com • Tales of one city https://talesofonecity.wordpress.com/ • G+ https://plus.google.com • Facebook www.facebook.com • YouTube www.youtube.com • Google Hangouts https:// hangouts . google .com • Periscope https://medium.com/@periscope • Twitter www.twitter.com https://twitter.com/Philbradley/lists • Pinterest https://www.pinterest.com/ • Flickr www.flickr.com

• Slideshare www.slideshare.net/ • LinkedIn www.linkedin.com • Instagram https://instagram.com/ • Vine https://vine.co/ • Snapchat www.snapchat.com • Paper.li www.paper.li • Scoop.it www.scoop.it • Learni.st www.learni.st

So why are they doing it? • Promote and market their services • Go to where the conversations are • To encourage collaboration between the library and its members • To reach out to potential members • Increase the use of library collections • Build a sense of community with users and other institutions

Some of the advantages • Cheap • Doesn’t need much training • It’s a fast and effective way to communicate • Better engagement and collaboration with members • Increase use of the library and its contents • Involves the staff • Better outreach

Some of the challenges • It can take time • Getting ‘the voice’ right • Need to work hard to maintain engagement • External factors such as connectivity may cause issues • You have to trust your staff • You will get some things wrong

Keep in touch! • http://www.philb.com • philb@philb.com • http://www.philbradley.typepad.com • https://www.facebook.com/philipbradley