Social Media for Success Mark Ellerby @CloudberryOrgUK & - - PowerPoint PPT Presentation

social media for success
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Social Media for Success Mark Ellerby @CloudberryOrgUK & - - PowerPoint PPT Presentation

Social Media for Success Mark Ellerby @CloudberryOrgUK & @SE_Mentor Martin Hogg @MartinHogg #FindItInBrum What's All The Fuss About? 65% of UK spend over one day a month online Take A Look That's on the increase Around because of


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Mark Ellerby @CloudberryOrgUK & @SE_Mentor Martin Hogg @MartinHogg #FindItInBrum

Social Media for Success

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What's All The Fuss About?

65% of UK spend over

  • ne day a month online

That's on the increase because of these...

Take A Look Around

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55-60% of Twitter, LinkedIn & Pintrest users are aged 26- 44

55% of users of Twitter are female & 70% of Google+ 100m users are male 150m users

  • n LinkedIn

Around a billion users of Facebook

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10 Practical Social Media Tips Find the right social media for your company or organisation How social media can increase your presence on & offline 3 tips to avoid getting into trouble

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Opportunities

Bring People Together Increase Visibility Target Segments

  • f Customers

Access key Opinion Makers Research Bring Life To Your Website Be Found

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Time Build it into your work, employees

  • r
  • utsource

3 Risks and Pitfalls to Avoid

Boundaries Policy & guidelines

  • n use

(personal & work time) Ownership Policy on account

  • wnership &

Intellectual Property

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10 Practical

Social Media Tips

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  • 1. Name & Keywords
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  • 2. Choosing the Right Social

Media For You

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  • 3. Trust
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  • 4. Authenticity
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  • 5. Humour
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  • 6. Provide Value
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  • 7. Online/Offline Fusion
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  • 8. Curiosity
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  • 9. Trends

Local, Mobile and Video

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  • 10. Measuring Your Efforts
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Mark Ellerby @CloudberryOrgUK & @SE_Mentor Martin Hogg @MartinHogg #FindItInBrum

Social Media for Success