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tomferry.com/success tomferry.com/success tomferry.com/success Send me a Tweet @TomFerry w/ #2016BYE tomferry.com/success How s The Market? tomferry.com/success Goals For 2016? tomferry.com/success tomferry.com/success OUR CLIENTS EARN


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Send me a Tweet @TomFerry w/#2016BYE

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How’s The Market?

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Goals For 2016?

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OUR CLIENTS EARN 8X MORE THAN THE INDUSTRY AVERAGE. THEY AVERAGED

$372,578 IN G.C.I

ON 33 SALES

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5 Challenges

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Send me a Tweet @TomFerry w/#2016BYE

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Struggling Good THE RICH LEAD GENERATION SYSTEMS = 1 to 3 = 4 to 6 = 10+

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WANT LISTINGS?

C 1. Database Management for Referrals (be the hub) O 2. Geographic Farm (be the expert) R 3. Open Houses (sellers attraction) E 4. Online Leads – that need to sell.

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WANT LISTINGS?

  • 1. Database

management for referrals

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4 ACTIONS

  • 1. Map your Clients (google)
  • 2. Append your data in one
  • CRM. (Speedeon)
  • 3. Upload to Facebook
  • 4. Call them 
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3 QUESTIONS

  • 1. Have you had any thoughts of

selling?

  • 2. Are you curious about the NEW

value of your home?

  • 3. At what price… would you

become a seller?

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WANT LISTINGS?

2.Geographic Farming

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GEO-FARMING DOMINATION PLAN

  • 1. Map your track record/database.
  • Google.maps.
  • 2. Where is the annual turnover higher than 6%
  • 3. How many homes can you effectively manage?
  • 4. What’s your budget (sweat or check equity)?
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CAMPAIGNS 2 DOMINATE

1. Direct Mail - (shhhh, don’t tell anyone) 2. Door Knocking/Door Drops – (courage = Rewards!) 3. Mega and Open Houses – (attract future sellers) 4. Facebook Advertising – (the secret weapon) 5. Zillow, Realtor and Trulia – (control the footprint) 6. Zillow - Make Me Move’s – (one day listings!) 7. Video’s on the community 8. Expireds (old and new) and FSBO’s 9. Community Functions – (see and be seen)

  • 10. NOD’s – (help them)
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This needs a lot of help!

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THE #’s…

500 homes w/ A.S.P. of $500k x 6% TO = 30 listings sold (and 30 buyer sales) = $15mil in LS Volume and $450k in LS $ = $15mil in BS as well. Marketing: 2 mailers a month = $948 x 12 = $11,376 1 LS = $15,000 3 LS = $45,000 5 LS = $75,000 7 LS = $105,000

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WANT TURN KEY FARMING?

GeographicFarm.com

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WANT LISTINGS?

  • 3. Mega

Open Houses

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STRATEGY

  • 1. Create a reason to come

2.Invite the neighbors – future sellers 3.Capture neighbors with landing page/Open Home Pro 4.Schedule 3 to 5 follow ups “curious about their value”

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WANT LISTINGS?

  • 4. Direct Mail &
  • Zillow Zestimates
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I know your home is worth more than this … Want to know your REAL value? Call, text or email?

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Send me a Tweet @TomFerry w/#2016BYE

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