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FOR IMMEDIATE RELEASE Contact: Jonathan Butnick Tuesday, June 7, 2016 jonathan.butnick@fox.com
TECH INNOVATIONS TAKE VIEWERS FROM TEE-TO-GREEN AT FOX SPORTS’ PRESENTATION OF 116th U.S. OPEN CHAMPIONSHIP
WATCH: FOX Sports Golf Tech In Action Aerial Drones, 18 Microphone-Equipped Holes, Enhanced Graphics and Shot Tracers Part of Comprehensive Tech Effort from Historic Oakmont Country Club
FOX Sports Partners with Lexus, Presenting Four Holes in Full Virtual Reality Los Angeles – Building on the technological successes of last year’s inaugural United States Golf Association telecasts, FOX Sports gears up for the 116th U.S. OPEN CHAMPIONSHIP with an expanded offering of in-broadcast innovations and enhancements designed to maximize the viewing experience. The all-encompassing tech plans were announced Tuesday by Michael Davies, FOX Sports’ Senior Vice President of Field Operations and Zac Fields, Senior Vice President, Graphic Tech/Integration. “We found that a lot of the elements we introduced for golf added to the broadcasts and were very well-received,” Davies said. “In preparing for this year’s championship, the goal is to do more of the things that worked, while also introducing some new technical additions that we think will make the event even more enjoyable for the viewers.” Under the umbrella of FOX LABS, the dedicated approach to exploring and developing technical partnerships, this year’s effort includes four full holes in virtual reality, the continued use of aerial drones for course-mapping and a diverse collection of cutting-edge features, as FOX Sports covers every shot in the bag. Integrations span from tee box shot tracers to radio-frequency fairway rangefinders to microphones in all 18 holes and patented green-shading graphic overlays. “Being on the front-end of creative technological innovation is part of the fabric of FOX Sports and really the primary goal of FOX LABS,” Fields said. “With golf, we’ve been able to develop new technologies that help us follow the ball better, hear conversations on the course we weren’t previously privy to and really be able to better see and understand the challenges facing these players.”
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