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The H2020 European Project SUCCESS Strategic Use of Competitiveness towards Consolidating the Economic Sustainability of the European Seafood sector Yvonne Feucht Thnen-Institute of Market Analysis 20.09.2016 Page 0 Yvonne Feucht

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20.09.2016 Page 0 Yvonne Feucht Workshop on Aquaculture Food security

Strategic Use of Competitiveness towards Consolidating the Economic Sustainability of the European Seafood sector

The H2020 European Project SUCCESS

Yvonne Feucht Thünen-Institute of Market Analysis

20.09.2016 Workshop on Aquaculture Food security - SOUTH ATLANTIC RESEARCH COOPERATION – Session 2

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Situation on the European fish market

High share of imports in the European fish market
Low competitiveness due to higher production costs
Higher labour costs
Higher environmental standards

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Project description

What is the project about?

 Reinforcing the competitiveness of the European fisheries and aquaculture industries

What is the main objective?

 analyse the challenges for the European fisheries and aquaculture sectors

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Tracks for improving the competitiveness

f the European seafood sector
Understanding and improving the awareness
Alternative/innovative markets

 Potential role of 'quality' attributes (SUCCESS Workshop on sustainable sourcing organized in Rome in May 2016)  Direct selling, export markets, new markets for traditional products

Improving production methods
Identifying and popularizing innovations

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How is the project organized?

An interdisciplinary team of 24 partners from all over Europe

(economy, marine science, sociology, psychology)

 4 Universities  7 National fisheries/marine institutes  8 Industry partners (e.g., DUCAMAR - PL, Kilic – TUR)  5 Consultancy companies + Stakeholders

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A glimpse at the findings of the B2C part

62% 63% 64% 65% 66% 67% 68% Important to cover global fish demand Fish ponds are worth of protection Fish farming creates new jobs Agreement with statements regarding aquaculture (N=4103)

Positive attitudes towards aquaculture in Europe
Promising arguments for communication

 Protection of endangered species, high quality fish with minimal residues, fish welfare, naturalness

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Upcoming research: Innovative products

Potential for a coastal fisheries label
Potential for the marketing of Finnish salmon trout
Potential for locally and eco-friendly produced plaice
How to remove perception barriers for carp consumption?

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Contact

Thanks!

Yvonne.feucht@thuenen.de Thünen-Institute of Market Analysis http://www.success-h2020.eu/

This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No 635188

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SUCCESS project

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Scope of the research

Dealing with a large variety of species (Salmonids, whitefish,

flatfish, mussel, carp, seabass & seabream, coastal species)

Across the whole value chain