The Kia Approved Used Car Programme / Dealer Profitability - - PowerPoint PPT Presentation
The Kia Approved Used Car Programme / Dealer Profitability European Networking Group, January 24th, 2017 Snapshot of the UK Car Market Annual new car sales 1.9 - 2.6m Used car sales 6.2 7.7m Annual new car sales 1.9 - 2.7m Used car sales
European Networking Group, January 24th, 2017
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Annual new car sales 1.9 - 2.6m Used car sales 6.2 – 7.7m Annual new car sales 1.9 - 2.7m Used car sales 4.8 – 6.7m % of dealer’s profit is derived from Used Cars & F& I income 36 different brands actively compete to sell new and used cars in the UK Nationally, 50 % of dealer’s profit is derived from Used Cars & F& I income
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Annual new car sales 1.9 - 2.6m Used car sales 6.2 – 7.7m
More than 90% of most brands enquiries come from the net. 50% of Car Buyers don’t contact the Dealer before visiting. 60% of all car searches are conducted between 18.00 and 21.00
% of dealer’s profit is derived from Used Cars & F& I income
Less than 10% of consumers know the brand they want to buy before they start their search. 85 % of consumers take less than 6 weeks to do their research More than 80% of Dealer’s used car sales are made within 1 hour’s drive
Data, courtesy of Autotrader
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Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Ford Direct Toyota Approved Used Warranty Offer 12 months/20,000 mile or balance of manufacturers warranty, whichever is longer. 2yrs unlimited mileage Back to Original period / 100,000miles Keep remainder of the original 3 year 60,000 mile warranty or extend the warranty to cover 12 months/Unlimited mileage12 months unlimited 12 months See notes below Keep remainder of the
the vehicle is older than five years then a 12 month warranty is supplied. Maximum Car Age 4 Years 1 year 18 months 7 years 5 years No mention on web page? No mention on web page? Maximum Car Mileage 60,000 miles 20,000 miles 18,000 miles 100,000 miles 60,000 miles 100,000 miles No mention on web page? Preparation Standard Multi point Inspection Multi point Inspection Multi point Inspection Multi point Inspection Multi point Inspection Multi point inspection Multi point inspection Exchange Benefit 30 day exchange 30 day/1000 Mile exchange 60 day exchange 30 day/500 Mile exchange 30 day/1000 Mile exchange 30 day/1000 Mile exchange 30 day/1000 Mile exchange All Makes Programme No No No Non Toyota's receive similar level of cover. Yes No No Recovery/Breakdown Cover 12 months AA Assistance 2yr Ford Assistance 2 year RAC inc European Cover 12 months AA 12 months Citroen Roadside Assistance Volkswagen Assistance 12 Months RAC assistance Additional Benefits: 7 day free insurance 7 day insurance 7 day insurance HPI & NMR check HPI & NMR check HPI & NMR check HPi & NMR check HPi Check HPi & NMR check HPi & NMR check Check on Vauxhall recall register Tamper proof
Transfer of any remaining breakdown cover and warranty if vehicle sold. O% Finance for up to 48 months on Specific models - with no dealer subsidy. Hologram bearing the Kia motif Automatically become a member of Club Toyota for 12
to take advantage of exclusive
Comments Every Network Q Vauxhall registered to 2nd owner only under 12 months old with less than 30,000 miles now supplied with lifetime 100,000 mile warranty 90 day Sale or Return Programme on Campaign vehicles. 90 Day Free stocking
vehicles Depending on the age of the vehicle there are two warranty's supplied. For cars up to 3 years and 100K it will have an all component Warranty. All vehicles over 3 years of age and under 100,000 miles will have an Approved Warranty. If Original new Car warranty has expired, then a 12 month Approved Warranty will be supplied. Warranty CAR Care Plan Car Care Plan In House Mondial TWG/RAC Used Car Warranty Scheme Aon are the underwriters. Not sure if Toyota administer in house
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Rental Company ‘Buy Backs’
Brand ‘Buys- Back’ rental cars and ‘Refurbishes / reconditions cars Brand sells cars to Dealers / 3rd parties , via Brand sell cars
Deal to Rental Company
with New Car Strategy
Robust De-fleet process Engage with Market Makers Cars are ‘Ready to Retail’
We only sell cars to Kia Dealers – no 3rd parties
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Used Car of the Year – The Kia Sportage
2016, carbuyer, Used Car of the Year, the Kia cee’d
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How old do you want it to be? How old is this horse?
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55 57 59 61 63 65 67 69 71 73 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 SPORTAGE 1.7 CRDi ISG 2 5dr Manufactuer A Manufactuer B Manufactuer C Manufactuer D
Sportage 1.7 CRDi RV 1 Year 10K 2016
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Annual new car sales 1.9 - 2.6m Used car sales 6.2 – 7.7m The average Kia Dealer sold 54 Kia Approved used cars last year. The average Dealer made just under £1,000 GP % of dealer’s profit is derived from Used Cars & F& I income The average Kia Dealer turned their used car stock, every 47 days
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