SLIDE 5 LIVE CO-VIEWING AMPLIFIES YOUR MESSAGE
§ Nielsen has studied live co-viewing and found that consumers DO pay attention to specific brands and products they see during these events. § In fact more than 75% of adults said they were somewhat to- very likely to notice the brand or product advertised. § Over half (55%) talked about the brand or product with family
- r friends, over one-third researched it online, 29% made a
purchase and 12% shared it on social media. § This ad effectiveness holds true for Millennials as well with 60% talking about the brand/product with family or friends and close to half going online for more info.
55% 60% 60% 51% 36% 41% 48% 28% 29% 33% 28% 29% 12% 9% 17% 9%
A18+ A18-24 A25-34 A35+
Direct Actions from OOH Co-viewing
Talked about the brand/product with family or friends Researched online for more info Purchased in store or online Share on social media
Source: Nielsen, GENERAL POPULATION OUT-OF-HOME FALL SPORTS LOCATION SURVEY, OCT 29-31, 2018,
The “POWER OF LIVE” & AD EFFECTIVENESS
