u What is SellBull? SellBull audience? How do we create your - - PDF document
Who are we? ENERGY AUDIENCE How much does SellBull Sample Report (SpaceX) A Predictive Insights Conclusions and recap Case studies and consumer transactions generated by A.I. analyzing real social media behavior Present
Who are we?
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How does your marketing
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feel today? How do we create your
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SellBull audience? What is SellBull?
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.com
powered by
Present proposal is valid for 30 days from its receiving.
generated by A.I. analyzing real social media behavior and consumer transactions
Case studies
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Conclusions and recap
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A Predictive Insights
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Sample Report (SpaceX) How much does SellBull
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cost?
2 PROPOSAL - Sellbull / Energy Boost Audience
Who we are
DANIEL KLIBANOFF
knowledge of data, Daniel intuitively Providing a wealth of information about all facets of Direct Marketing, as well as an intimate working understands the application
average response for any marketing campaign.
DRAGOȘ ALEXA
With 15+ years experience in leading creative, marketing and strategy departments and
innovative ways to merge digital with offline in an integrated approach to meeting targets, deadlines, and budgets.
Sellgency is an agency that assumes the entire process of selling products or services for companies that want predictability.
Not just a marketing agency. Not just an advertising agency. Helping your company to generate sales efficiently is our
Not just clicks, or visitors,
paper downloads, or likes,
leads, or prospects, or appointments but everything that is PRE-SALE, ON-SALE, POST-SALE.
What if you had a Sales Angel (metaphor) that would guard your Sales Process and make the sales happen to predict when and how you’ll grow? We understand why companies get so frustrated when working with marketing agencies. What if your agency would COMPLETE the sales process that started with the click, with the impression, or lead generation? What if you had access to a turn-key sales generation service that in time, would guarantee a cost per acquisition on which to base your growth decisions? We are Sellgency, and we’re going to do exactly that. We’re going to be your sales guardian angel.
Story Right
TELL THE TELL THE
Right Story
daniel@sellgency.com dragos@sellgency.com
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3 PROPOSAL - Sellbull / Energy Boost Audience
No worries. No shame.
What type of audience do you “feed” your Marketing Campaigns?
¡
Too much noise - people are bombarded with ads in every shape and form building up an advertising immunity that leads to very low response rates
¡
Too many competitors for the same segment - there was a time when it was hard to build and make products but not anymore. Your success attracts competitors. The only way to protect yourself is through a value sales process addressing the right people, at the right time
¡
Too expensive - the “low response rate” pushes marketers to want to spend ever increasing amounts of money. The bidding that most advertising platforms promote increases the cost per acquisition. In spite of available technical innovations, marketing (both online and offline) becomes harder every day. Ease of access to advertising platforms creates at least three problems for any marketer:
WE GIVE YOU THE BEST PEOPLE-BASED AUDIENCE TO ENERGIZE YOUR MARKETING CAMPAIGNS AND YOUR BUSINESS.
When your marketing yawns, your entire business yawns.
The same with your Marketing Campaigns. The moment you feed them to a “bad” audience your marketing gets slow, lazy and sleepy. Certain types of foods make us tired, depending on our body type. Scientists say that each human body has a specific way to digest nutrients. Some people “yawn” after pizza, others after a steak. Everybody knows yawning is contagious...
It is high time for your the energy audience
u
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4 PROPOSAL - Sellbull / Energy Boost Audience
Analyzing people-based data with A.I..
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STEP 1
BASED ON YOUR
CRM DATA
BASED ON YOUR
CUSTOMER STRATEGY CUSTOMER INSIGHTS
WE GENERATE
PREDICTIVE INSIGHTS
WE GENERATE
CRAFTED AUDIENCE CUSTOMER PROFILER
A.I.
We use our software to gather the intelligence we need to generate the “WHO” in the targeting process.
Our A.I. engine and patented technology use over 60B consumer- level data points with 150M refreshes daily to analyze, design and build audiences
BASED ON THESE INSIGHTS WE THEN GENERATE BASED ON THESE INSIGHTS WE THEN GENERATE
STEP 2
AUDIENCE CREATOR
A.I.
REPLICA AUDIENCE
THE THE THE THE
PROPOSAL - Sellbull / Energy Boost Audience 5
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SELLBULL IS A CUSTOM SMART AUDIENCE THAT WILL BOOST YOUR MULTICHANNEL MARKETING RESULTS.
CUSTOMER PROFILER
A.I.
WE ONBOARD YOUR AUDIENCE IN OVER SOCIAL AND DIGITAL MEDIA-BUYING PLATFORMS
WHEN POSSIBLE WE CAN ALSO PROVIDE FOR USE IN DIRECT MAILING, TELEMARKETING, AND EMAIL CAMPAIGNS
&
RECORDS The CustomerProfiler is the marketing-insights machine-learning software generating comprehensive insights based on rich social media behavior in combination with trusted consumer data. The Audience Creator is the A.I. brother of the CustomerProfiler and is used to generate insights, building a new audience for your marketing efforts. The AudienceCreator finds over 4,000 of the most useful and distinguishing characteristics of a customer profile including brand engagement, media and publishers, influencers, retail and grocery purchases, and demographics.
HOW WILL YOU USE BULL? SELL
With SellBull, you can design, build, and activate high-performing custom audiences all within the same agency, us. This allows you to eliminate massive waste between planning and activation, resulting in exceptional performance. Facebook and Google (just to name the two most important digital advertising platforms) have a high delivery of ads, but fall drastically short in selecting to whom to address them. In most cases, the criteria used to pick people are limited to what each platform offers. This is severely limited, especially after the Cambridge Analytica “scandal.” Your marketing needs more accuracy, a more real behavioral intelligence to eliminate wasted money trying to sell to the un-sellable.
How is this different than Facebook or Google audiences?
MULTICHANNEL EFFORTS BRING THE BEST RESULTS
We offer support for the integrated use of our audience
ONLINE OFFLINE
WE ARE ONL Y AS GOOD AS OUR DATA PERFORMS
Our audiences provide the competitive advantage you need.
The Social Data
Both the CustomerProfile and the AudienceCreator software pair the real-world, real-data to social behavior resulting in an entity resolution engine. Combining public and proprietary sources of linkage information and joining data from multiple sources about the same person, this analysis generates an audience by relying on known data points and not guessing based on inferred or statistical models of behavior in different channels. Guessing used to be called “modeling,” and it never really worked. We use all consumer data dynamically, processing billions
segmentation from this almost infinite set of criteria and provide our clients an ability to create trusted insights about the groups of people that matter most to them. After 36+ years of experience creating and delivering data services, we believe Sellgency has a robust data industry
reputable, ethical providers. The CustomerProfiler uses a dynamic web of over 40 billion connections between people and people, people and brands, people and media, people and influencers, and more, reflecting activity on both Twitter and Instagram. We collect our data from the U.S. Census, warranty cards, registration information, the DMV, public record information, survey data, real estate, and other offline sources. We validate all our demographic data by at least two sources before including. low level of activity. Every handle in the graph is updated daily, however. We update offline data more traditionally with all the data refreshed and linked to the social graph monthly. We refresh the social graph on a continuous basis, adding new data every day. The social crawler we use is intelligent and looks for updates on the most active accounts more frequently than those with a It is essential to keep our data fresh. We assure quality by keeping both the social graph and the
maintaining the links between the two universes of data.
SELL MORE AND SAVE MORE.
The audiences we offer come from combining multiple trusted sources of social and third party data. We only work with the best. Demographics The Data is constantly updated
PROPOSAL - Sellbull / Energy Boost Audience 6
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SOCIAL MEDIA
CONSUMER
DATA
Where does the data come from?
social behavior news sources social conversations brand affinities charitable causes lifestyle interests media influencers tv shows demographics retail purchases financial data geography
automotive data CPG purchases ethnicity
Client: SpaceX Product: Trip to Mars Industry: Space Tourism
CUSTOMER PROFILER
A.I.What we did:
Insights Report
CUSTOMER PROFILER
A.I.generated by
th25 August, 2018
v.1
.com
Input: Customer Strategy Data analyzed:
social behavior + demographics + retail purchases + financial data + news sources + geography + occupation + automotive data + social conversations + brand affinities + charitable causes + CPG purchases + lifestyle interests + media markets + political persuasions + tv shows + ethnicity
We instructed the A.I. to look for people who are following either on Twitter or Instagram the following “Space Tourism” related accounts:
COMPETITORS
@SpaceX @ElonMusk
THE CLIENT:
@virgingalactic @blueorigin
INFLUENCERS
@neiltyson @BillNye
EXCLUSIONS: INTERESTS:
@NASA @WorldAndScience @MartianMovie @MarsCuriosity @RobertsSpaceInd @MarsRovers
SUPPORTERS OF:
@FlatEarthOrg @MarsOneProject
1.
THE WHYs
Then, we told CustomerProfilerAI only to analyze those who follow
2.
AT LEAST
social accounts
In this case, we would like to “talk” with the people who have enough awareness and sympathy towards both Elon and SpaceX to follow them in the social media universe. We are also interested in those who may think that Elon Musk is too arrogant, so they like Jeff Bezos more or Richard Branson. Unfortunately, there aren’t many serious foundations for Mars Exploration, but in general, this is an excellent way to identify those persons with a proactive approach towards a cause. Funny or not, we have the option to tell CustomerProfilerAI to exclude people who follow specific handles. In this case, it makes a lot of sense to exclude those interested in the “Earth is Flat” trend. This is a great way to identify and analyze in-depth interest against accidental
a potential customer for a Trip to Mars. By identifying those people who follow 5
to a laser-focused target. We love true influencers, especially if they aren' t “empty shells.” Whoever follows these two geniuses should be considered by our CustomerProfilerAI. With these interests, we want to go deeper into the data and find common traits and specifics. We want the Geeks, the Dreamers, the people who watched The Martian and fell in love with Mars; the promise of an adventure. We want those who play Star Citizen, and who follow the cute Martian Rovers' tweets each morning instead of reading their horoscope.
generated by
EXAMPLE
THIS IS JUST AN SPACE X IS NOT OUR CLIENT (...YET)
On top, of the “following” behavior we also told the “machine” to analyze those people that “talk” via tweets about specific things related to this particular context:
3.
This is another layer that pinpoints those interesting and interested users, analyzing before generating an audience based on their consumer profile. We tasked the A.I. to investigate those who follow certain social entities AND also actively tweet about these topics.
#mars
HASHTAGS:
“trip to mars” “colonization” “terraform”
KEYWORDS:
GENERATE PREDICTIVE INSIGHT
Meet
Ethan Adams
38 y.o. San Francisco- Oakland-San Jose, CA
Age: From:
Professor
Occupation:
$ 135,000/ yr $ 630,000
Income: Networth:
Financial info
Married with children
Family status:
Urban
Urbanicity:
Personal info Hashtags:
#familiesbelongtogether #allcaps
Mentions:
@untappd @ocasio2018 @nytimes
Following:
577
handles
Re-tweets:
@chrislhayes @sethabramson @kylegriffin1 $ 545,335
Home Value:
Nonprofit:
Supports:
NARAL Pro-Choice America
Eats at:
@ShakeShack
Media
Watches:
Full Frontal on TBS
Wears glasess from
Misc
@warbyparker
Wears a smart watch from
@Pebble
HOW COULD YOU USE THIS:
For creative messaging, this is a very interesting indicator for appropriate
from the detailed report also helps create additional filters after the audience is on-boarded.
HOW COULD YOU USE THIS:
If you know how “large the pockets” are then this will help adapt and sync the pricing strategy, or even the up-selling and cross-selling (what type of products to have in mind in these contexts).
HOW COULD YOU USE THIS:
If they have already shown an “active” interest in these brands it means these companies have talked their language. Analyze and replicate their style, taxonomy, art-direction. For a good creative team THIS is the best creative brief you can hand them.
HOW COULD YOU USE THIS:
These data point can influence business development decisions on creating a new product or even new verticals.
@Subaru
Car brand: HOW COULD YOU USE THIS:
This information tells you what they
Responsibilities (CSR) strategy.
Actor:
@beauwillimon
Influencers:
HOW COULD YOU USE THIS:
This should influence your media strategy and more accurately where will you show your ads regarding programmatic display or TV.
LEFT:
@emptywheel
RIGHT: MAINSTREAM:
@mindyfinn @AP_Oddities Runner, Cycling, Hiking and Camping
Hobbies:
Client: SpaceX Product: Trip to Mars Industry: Space Tourism
PREDICTIVE
Insights Report
CUSTOMER PROFILER
A.I.generated by
th
25
August, 2018 v.1.com
HOW COULD YOU USE THIS:
This figure tells us if your best audience is active in Social Media, and especially on Twitter. This should influence your media buying strategy.
HOW COULD YOU USE THIS:
In many contexts, this is how you decide with which influencers to partner up, and which trends make your audience respond. People in TV:
Comedian:
@jonathanalter @therealdratch
THE REPORT CONTAINS IN AVERAGE ANOTHER
+10 PAGES
DOWNLOAD THE FULL REPORT HERE
(external link)
CRUISE TRAVEL Industry:
@RoyalCaribbean @CruiseNorwegian
See how we would approach the strategy driven Insights and Audiences for 3 random industries
9 PROPOSAL - Sellbull / Energy Boost Audience
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COMPETITORS 148K followers 248K followers
@CelebrityCruise @CarnivalCruise
224K followers 91.6K followers
@CruiseCritic @PortholeCruise
MEDIA 20K followers 82.2K followers
@CruiseAddicts
INFLUENCER 22.1K followers
@CruiseRadio
20.9K followers COMMUNITY
#cruise #travel #trip #travelworld #discoverearth FINANCIAL INVESTING Industry:
@Fidelity @Vanguard_Group
COMPETITORS 270K followers 236K followers
@charlesschwab @RobinhoodApp
120K followers 85.9K followers
#money
@MarketWatch @MONEY
MEDIA 388K followers 3.6M followers
#stock #market #midcap #microcap #smallcap #largecap #bearish #bullish DIABETES Industry:
@AmDiabetesAssn @JDRF
ASSOCIATIONS/ FUNDATIONS 57.9K followers 137K followers
@WDD @AADEdiabetes
10.2K followers 69.9K followers
#diabetes
@DiabeticLiving @accuchek_us
MEDIA 12.1K followers 44.9M followers
#type2doc
World Diabetes Day#type1diabetes
INFLUENCERS
@StockTwits
601k followers
@NerdWallet
53.9K followers
@getrichslowly
58.5K followers
@wisebread
67.5K followers
@valuewalk
54.4K followers
@MoneyCrashers
34.9K followers INFLUENCERS
@diabetesdaily
56.3k followers
@DiabetesHealth
63.1K followers
@diaTribeNews
15K followers
@HopeWarshaw
8.6K followers
@BeyondType1
54.4K followers
@nutritionjill
12.3K followers COMMUNITIES
#T1D #type2diabetes #diabadass #t1dstrong
MANUFACTURERS
AUTOMOTIVE
Industry:
INSURANCE
Industry:
% better CPA than campaign average
% higher CTR
CPG
Industry:
We are only as good as the results our audiences deliver.
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10 PROPOSAL - Sellbull / Energy Boost Audience
MORE BANG
F O R Y O U R B U C K
RETAIL
Industry: DISPLAY ADS
% higher CTR
% higher video completion rate
Major video game launch Online push to Pinterest sales
% lower CPC
% higher CTR
DIRECT MAIL FACEBOOK
Online lead generation
% higher CTR than ads served to control group
FINANCIAL
Industry:
SERVICES
Online lead generation
% higher engagement than benchmark MANUFACTURING
Industry: INSTAGRAM
Corporate social responsibility engagement
% higher CTR
% lower CPC
CPG
Industry: FACEBOOK
Online lead generation
% higher engagement in pre-roll video
% higher CTR in display
POLITICAL
Industry:
DISPLAY | VIDEO PRE-ROLL
Campaign to influence ballot initiatives in two states
TECHNOLOGY
Industry:
B2B
CONNECTED TV, DISPLAY & SOCIAL
Campaign to drive sales for major computer/ IT manufacturer
% higher CTR
% lower CPA than leading B@B data providers
% lower CPA
% lower CPM
FINANCIAL
Industry:
SERVICES
DISPLAY & SOCIAL
Campaign to drive mortgage applications for Community Bank
% lower CPA
RETAIL
Industry: DISPLAY
Campaign to drive sales for athletic apparel company Insurance direct mail campaign
than ads served to control group
B2B
than ads served to control group than demographic targeting
It’s more affordable than you would think
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11 PROPOSAL - Sellbull / Energy Boost Audience
ONLINE ONLINE OFFLINE
for a 100,000 impressions digital audience
for 10,000 records of postal addresses
500 + $
add phones
250 + $
add e-mails
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A very detailed consumer insight report based on social media behavior and offline data of real people (either based on your CRM data or on a custom strategic approach).
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On-boarding this audience to (almost) any advertising platform you use.
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A new audience (tailored or replica) to use in your digital advertising for 100,000 impressions (in general this audience will generate a 2.5X CTR).
What you will receive... What if I need more impressions?
using this audience
(whichever is higher)
from the same audience batch
$5/thousand
using this audience
(whichever is higher)
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As with the digital audience, a very detailed consumer-insight report based on social media behavior and offline data of real people (either based on your CRM data, or
approach).
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A new audience (tailored or replica) of 10,000 postal records you can use in your direct marketing (optionally you can add phone and email for additional fees).
What you will receive... What if I need more records?
from the same audience batch
$40/thousand
+$15 add phones +$10 add emails
Roll-outs of minimum $1,500
postal addresses
Please allow us to recap.
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12 PROPOSAL - Sellbull / Energy Boost Audience
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You see an increase in cost while addressing audiences and you wonder what could you do better.
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Your C.A.C. (Customer Acquisition Cost) is higher than your Profits, and you hope and pray that the Customer Client Life Value puts things
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You run Display, Social Media, Email, Telemarketing, or Direct Mail campaigns and you see your response rates register lower and lower.
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You feel you’re missing something in your performance marketing and you don’t know why.
What is your current status?
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Implementing a good product or service - even for the best marketing agency out there, it's extremely hard to sell “questionable” products.
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Crafting good creative messaging - please invest in well done banners and landing pages. Find your voice and your Unique Selling
audience bad messaging that doesn't attract a response.
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Have your Sales Funnels (plural) in place (hire us or any other ad tech professional to help you) - a good audience may be wasted if the “post-response” experience isn't exceptional.
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Our favorite metric - one of our extreme success stories is a 68% decrease in C.A.C.. Don’t you wonder how much we could decrease this for you?
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We give you a specially designed audience based on your needs which should increase response rates by at least 30%.
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Because of this new audience, your advertising is more “ready to buy” and costs should decrease at least 15%.
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This is the first step: a better audience to address for your marketing campaigns. Ask us what else can we do for you.
How will we help you?
DO NOT BELIEVE US!
TEST OUR AUDIENCE AGAINST “WHATEVER-OTHER” AUDIENCE
IT WOULD BE NICE FOR YOU TO COMPARE APPLES TO APPLES (please use the same creative, same criteria and same budget when comparing the audiences)
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Great idea! - have an after-sale procedure in place - remember, your marketing’s real success is repeated sales from the same client, not just the initial sale.
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Implement the necessary procedures to close the sale - whatever that means in your context.
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Please, please, please nurture your gained leads - we see so many cases where leads are burned simply because the sales team is not ready to handle them.
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As a reminder, our agency handles the entire process for most of our clients. Ask us for a full sales solution proposal.
Contact:
Do you need more information about SellBull?
Daniel Klibanoff
256-468-5478 928-396-8492 daniel@sellgency.com danielklibanoff 46 Park Avenue N. Asheville, NC 28801-3113