Ulti-LIT Market Benchmarking Key Risks Wearable UI Sensors - - PowerPoint PPT Presentation
Ulti-LIT Market Benchmarking Key Risks Wearable UI Sensors - - PowerPoint PPT Presentation
Ulti-LIT Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t Market 4.8 million players Majority are recreational Numerous test subjects at MIT My kids will take at least 4 sets of these,
Market
◎ 4.8 million players ◎ Majority are recreational ◎ Numerous test subjects at MIT
Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract
“My kids will take at least 4 sets
- f these, please. Then I’ll take
another set.”
- Juhan Sonin
Recreational Player
Benchmarking
Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract
Nite Glow Ultrastar
Function Standard Light up Light up & team tracking Type Normal Glow in the Dark LED Ulti-LIT Price $8 $12 $20 $ 25 Example
Ultra-Star Skylighter Ulti-LIT
Key Risks
◎ User Acceptance ◎ Team Tracking ◎ Aerodynamics ◎ LED Configurations
Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract
Wearable UI
Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract
No: Rings Why: Constriction and Safety
Current Models
P a l m s t r a p Glove Fingerless Glove Wristband Variations on Palm strap and Wristband
“I very rarely wear gloves, mostly when it is very cold. It is a bad habit to get used to it because you have to unlearn it.”
- Olivia Chow
Recreational Player
Sensor Technology
Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract
Type Pros Cons
Bluetooth Long range for signals (5-10 m) Interference Expensive Bulky RFID Reliable and easy to code Small on hands Expensive readers Very short range (1-2 in) Bulky on frisbee Unidirectional reading Magnets and hall effect sensors No wearable power source required Flips poles for 2 teams Small and light-weight sensors Extendible range (5-10in) Expensive magnets Magnets may negatively affect electronic devices
Team Tracking
Sensor Technology
Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract
Type Pros Cons
Bluetooth Long range for signals (5-10 m) Interference Expensive Bulky RFID Reliable and easy to code Small on hands Expensive readers Very short range (1-2 in) Bulky on frisbee Unidirectional reading Magnets and hall effect sensors No wearable power source required Flips poles for 2 teams Small and light-weight sensors Extendible range (5-10in) Expensive magnets Magnets may negatively affect electronic devices
Team Tracking
Aerodynamics
Standard Disk Weight: 175 g Conclusions
◎ RFID too heavy (> 15 g) ◎ Hall effect sensors are feasible
Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract
Weight Analysis
LED Configuration Test
Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract
Conclusions
◎ Color affects visibility ◎ Translucent disc is necessary ◎ Many configurations are possible
Product Contract
Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract
Production Description
LED Illuminated Team Tracking Flying Disc
Intended Customers
People who play frisbee for fun and non competitively
Market
Recreational frisbee players
Customer Need Product Attribute(s) Engineering Specification(s)
Aerodynamically similar to standard Weight Total weight between 170 g and 180 g Alerts players of possession changes Accuracy Changes color correctly > 95% of the time Can be comfortably thrown Thickness of Rim Rim thickness between 0.5 cm and 1 cm Visibility of disc Distance for visibility Range for visibility 40 yds
Ulti-LIT
The Ultimate LED Illuminated Tracking Disc