Ulti-LIT Market Benchmarking Key Risks Wearable UI Sensors - - PowerPoint PPT Presentation

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Ulti-LIT Market Benchmarking Key Risks Wearable UI Sensors - - PowerPoint PPT Presentation

Ulti-LIT Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t Market 4.8 million players Majority are recreational Numerous test subjects at MIT My kids will take at least 4 sets of these,


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SLIDE 1

Ulti-LIT

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SLIDE 2

Market

◎ 4.8 million players ◎ Majority are recreational ◎ Numerous test subjects at MIT

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract

“My kids will take at least 4 sets

  • f these, please. Then I’ll take

another set.”

  • Juhan Sonin

Recreational Player

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SLIDE 3

Benchmarking

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract

Nite Glow Ultrastar

Function Standard Light up Light up & team tracking Type Normal Glow in the Dark LED Ulti-LIT Price $8 $12 $20 $ 25 Example

Ultra-Star Skylighter Ulti-LIT

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SLIDE 4

Key Risks

◎ User Acceptance ◎ Team Tracking ◎ Aerodynamics ◎ LED Configurations

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract

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SLIDE 5

Wearable UI

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract

No: Rings Why: Constriction and Safety

Current Models

P a l m s t r a p Glove Fingerless Glove Wristband Variations on Palm strap and Wristband

“I very rarely wear gloves, mostly when it is very cold. It is a bad habit to get used to it because you have to unlearn it.”

  • Olivia Chow

Recreational Player

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SLIDE 6

Sensor Technology

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract

Type Pros Cons

Bluetooth Long range for signals (5-10 m) Interference Expensive Bulky RFID Reliable and easy to code Small on hands Expensive readers Very short range (1-2 in) Bulky on frisbee Unidirectional reading Magnets and hall effect sensors No wearable power source required Flips poles for 2 teams Small and light-weight sensors Extendible range (5-10in) Expensive magnets Magnets may negatively affect electronic devices

Team Tracking

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SLIDE 7

Sensor Technology

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract

Type Pros Cons

Bluetooth Long range for signals (5-10 m) Interference Expensive Bulky RFID Reliable and easy to code Small on hands Expensive readers Very short range (1-2 in) Bulky on frisbee Unidirectional reading Magnets and hall effect sensors No wearable power source required Flips poles for 2 teams Small and light-weight sensors Extendible range (5-10in) Expensive magnets Magnets may negatively affect electronic devices

Team Tracking

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SLIDE 8

Aerodynamics

Standard Disk Weight: 175 g Conclusions

◎ RFID too heavy (> 15 g) ◎ Hall effect sensors are feasible

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract

Weight Analysis

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SLIDE 9

LED Configuration Test

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract

Conclusions

◎ Color affects visibility ◎ Translucent disc is necessary ◎ Many configurations are possible

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SLIDE 10

Product Contract

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contract

Production Description

LED Illuminated Team Tracking Flying Disc

Intended Customers

People who play frisbee for fun and non competitively

Market

Recreational frisbee players

Customer Need Product Attribute(s) Engineering Specification(s)

Aerodynamically similar to standard Weight Total weight between 170 g and 180 g Alerts players of possession changes Accuracy Changes color correctly > 95% of the time Can be comfortably thrown Thickness of Rim Rim thickness between 0.5 cm and 1 cm Visibility of disc Distance for visibility Range for visibility 40 yds

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SLIDE 11

Ulti-LIT

The Ultimate LED Illuminated Tracking Disc