Understanding Principles of Persuasion and Communication Steve - PowerPoint PPT Presentation

Oct 02, 2022 •209 likes •457 views

Being Heard: Understanding Principles of Persuasion and Communication Steve Clark Assistant Vice President for Gift Planning Virginia Tech Agenda How we make decisions What to say principles of persuasion How to say it

Being Heard: Understanding Principles of Persuasion and Communication Steve Clark Assistant Vice President for Gift Planning Virginia Tech
Agenda  How we make decisions  What to say – principles of persuasion  How to say it – principles of communication
How we make decisions vs
vs
Possible “elephants”  Altruists  Communitarians  Devouts  Dynasts  Investors  Repayers  Socialite
Question: How likely is it that tax benefits are a donor’s “elephant”?
Principles of Persuasion  Commitment and Consistency  Social proof  Scarcity / Loss Aversion  Authority  Liking  Reciprocity  Contrast
Commitment and Consistency 17% 76%
Social Proof
Scarcity / Loss Aversion
Principles of Communication  Simple  Unexpected  Concrete  Credible  Emotional  Stories
Unexpected
Unexpected
Unexpected You don’t have to be Rich to make a gift to the University of Denver
Concrete Remember…
Concrete
Emotional
Emotional
Questions then Conclusion

Recommend

UNDERSTANDING (LMOU) LOCAL MEMORANDUM OF UNDERSTANDING (LMOU) LOCAL MEMORANDUM OF UNDERSTANDING

LOCAL MEMORANDUM OF UNDERSTANDING (LMOU) LOCAL MEMORANDUM OF UNDERSTANDING (LMOU) LOCAL MEMORANDUM OF UNDERSTANDING (LMOU) LOCAL MEMORANDUM OF UNDERSTANDING (LMOU) LOCAL MEMORANDUM OF UNDERSTANDING (LMOU) LOCAL MEMORANDUM OF UNDERSTANDING

682 views • 12 slides

Principles Principles Principles Principles of a well of a well of a well of a well- - -

High quality independent research into competition policy and regulation Principles Principles Principles Principles of a well of a well of a well of a well- - - -functioning functioning functioning functioning retail energy retail

498 views • 7 slides

CS1063: Understanding CS1063: Understanding CS1063: Understanding CS1063: Understanding

12/7/2009 CS1063: Understanding CS1063: Understanding CS1063: Understanding CS1063: Understanding Computer Hardware Computer Hardware Computer Hardware Computer Hardware A CD has a single spiral track of data, circling from the A CD has a

216 views • 3 slides

Principles and Patterns 26 February, 2020 Recap Principles Patterns Inheritance Anti-patterns

Principles and Patterns 26 February, 2020 Recap Principles Patterns Inheritance Anti-patterns Lecture overview agile development agile design principles and patterns software testing Principles and Patterns Recap Principles

1.04k views • 89 slides

Towards Understanding Towards Understanding Objectives Objectives Good basic understanding of

Towards Understanding Towards Understanding Objectives Objectives Good basic understanding of Facet5: Good basic understanding of Facet5: What it is measuring What it is measuring Its professional status Its professional status

316 views • 31 slides

Understanding Business Expectations: Understanding Business Expectations: Understanding Business

Understanding Business Expectations: Understanding Business Expectations: Understanding Business Expectations: Understanding Business Expectations: The usual and unusual The usual and unusual By Shashanka Bhide By Shashanka Bhide By

276 views • 25 slides

Consumer Privacy Protection Principles: Privacy Principles for Vehicle Technologies and Service

Consumer Privacy Protection Principles: Privacy Principles for Vehicle Technologies and Service Automotive Industry Privacy Principles Nov. 12, 2014 Auto Alliance and Global Automakers come together to create a set of privacy principles

421 views • 20 slides

Principles Seven Principles Rigor and Formality Rigor and Formality Rigor is the

Principles to Methodologies Software Engineering Methodologies Principles Tools Methods and techniques Principles Seven Principles Rigor and Formality Rigor and Formality Rigor is the tightness of the definition, design,

331 views • 3 slides

On the Level of Teaching Heaven Teaching Principles Earth 1 Four Principles Stepwise

Teaching Principles! Which Principles? Jrg Gutknecht ETH Zrich September 2005 On the Level of Teaching Heaven Teaching Principles Earth 1 Four Principles Stepwise refinement Information hiding Software composition

523 views • 20 slides

2018 Understanding the status of NPE funding Understanding the changes to the ACIP Process

2018 Understanding the status of NPE funding Understanding the changes to the ACIP Process Understanding the planning role Understanding the phasing of projects 2 9:00 a.m. Welcome 9:05 a.m. Introduction - Michelle Frazier 9:25 a.m.

816 views • 81 slides

Understanding Others Understanding Others From Dots to Robots From Dots to Robots Ayse P.

Understanding Others Understanding Others From Dots to Robots From Dots to Robots Ayse P. SAYGIN . University of California San Diego http://apsaygin.googlepages.com Understanding Others Understanding Others Theory 3 rd person

1.34k views • 75 slides

Lunch n Learn Lunch n Learn Lunch n Learn Lunch n Learn Understanding Understanding

Lunch n Learn Lunch n Learn Lunch n Learn Lunch n Learn Understanding Understanding Understanding Understanding DTDs DTDs T s T s UNCLASSIFIED UNCLASSIFIED US Army Aviation and Missile Command US Army Aviation and Missile Command U.S.

579 views • 18 slides

Understanding a Sites Traffic With Google Analytics UNDERSTANDING GOOGLE ANALYTICS Daniel

Understanding a Sites Traffic With Google Analytics UNDERSTANDING GOOGLE ANALYTICS Daniel Stern CODE WHISPERER @danieljackstern Understanding Google Analytics Understanding how it works and when to use it is the first step to

266 views • 15 slides

COMP31212: Concurrency Topics 2.3: Understanding FSP Topic 2.3: Understanding FSP Outline Topic

Topic 2.3: Understanding FSP COMP31212: Concurrency Topics 2.3: Understanding FSP Topic 2.3: Understanding FSP Outline Topic 2.3: Understanding FSP About Transition Systems Prefix & Definition Rules Choice Rule Parallel Composition

928 views • 66 slides

Software Design Principles and Guidelines

Design Principles Design Principles and Guidelines Overview Design Principles Software Design Principles and Guidelines

1.46k views • 17 slides

Tabu Search Search Tabu Page 1 Part I Part I Tabu Search Principles Search Principles Tabu

Tabu Search Search Tabu Page 1 Part I Part I Tabu Search Principles Search Principles Tabu Page 2 Tabu Search Search Tabu Principles Memory types Tabu classifications Choice rules Additional TS elements Strategic

1.09k views • 70 slides

Federal Support for Effective Practices at Every Stage of the Business Life Cycle A Briefing

Federal Support for Effective Practices at Every Stage of the Business Life Cycle A Briefing Presented by the Northeast-Midwest Institute and the National Call to Action February 25, 2015 Tested and Effective Solutions Exist for Risks Faced by

787 views • 44 slides

INFORMING HIV SELF-TESTING SERVICES IN MALAWI USING DISCRETE CHOICE EXPERIMENTS PITCHAYA

UNITAID PSI HIV SELF-TESTING AFRICA INFORMING HIV SELF-TESTING SERVICES IN MALAWI USING DISCRETE CHOICE EXPERIMENTS PITCHAYA INDRAVUDH, MALAWI-LIVERPOOL-WELLCOME TRUST CLINICAL RESEARCH PROGRAMME MARC DELBEE, MOSES KUMWENDA, AUGUSTINE

72 views • 6 slides

The Vermont Community Foundation Investment Strategy/Performance Update December 12, 2018 1

The Vermont Community Foundation Investment Strategy/Performance Update December 12, 2018 1 Investment Results 2 Performance Compared to Other E&Fs Ending 9/30/18 3 How Was This Accomplished? Strict adherence to a strategy that

824 views • 16 slides

Congressional Budget Office November 14, 2017 Modeling the Effects of the Individual Mandate on

Congressional Budget Office November 14, 2017 Modeling the Effects of the Individual Mandate on Health Insurance Coverage Presentation at the 2017 Annual Meeting of the American Academy of Actuaries Breakout Session on Modeling the Individual

394 views • 17 slides

Il Illi linois is Emplo loyment and Busin iness System Overv rview Illin Illinois is

Il Illi linois is Emplo loyment and Busin iness System Overv rview Illin Illinois is Department of Commerce Office of Emplo loyment and Training March 13, 2019 Patti Schnoor - Technology and Performance Manager Challenges and Meeting

719 views • 34 slides

Stochastic Taxation and Pricing of CMBS REITs Robert H. Edelstein The University of California

Stochastic Taxation and Pricing of CMBS REITs Robert H. Edelstein The University of California at Berkeley, Haas School of Business Konstantin Magin The University of California at Berkeley, Center for Risk Management Research May 11, 2014

669 views • 24 slides

Dog Training Methods: The Im Impact of Bio iosemiotics on Attachment Alesha Pilon COG468

Attachment Formed Through Dog Training Methods: The Im Impact of Bio iosemiotics on Attachment Alesha Pilon COG468 SUNY Oswego Research Problem Statement I am studying how canines derive meaning from the commands of their owners because I

156 views • 12 slides

The Every Student Succeeds Act OSSE Stakeholder Webinar Special Populations October 20, 2016

The Every Student Succeeds Act OSSE Stakeholder Webinar Special Populations October 20, 2016 District of Columbia Office of the State Superintendent of Education 1 Webinar Agenda Welcome Overview of ESSA Law and Key Opportunities

625 views • 34 slides

Download document

More recommend

Explore More Topics

Stay informed with curated content and fresh updates.

animals pets art culture automotive transportation business finance computer internet construction architecture education-career electronics communication