VAPING The science and culture of electronic cigarette use Kent - - PowerPoint PPT Presentation

VAPING

The science and culture of electronic cigarette use Kent PTSA - March 5, 2019

What Are E-Cigarettes

Battery Atomizer/ Coil

Nicotine Propylene glycol Vegetable glycerin Flavorants

Absorbent Material/ Cotton

CHKS Data - Marin County (2017-18)

Early e-cigarettes

The New Generation

The Usual Suspects

• Owned

by cigarette companies

• Not about creating a

healthy alternative

• Increases their capital

Who owns what?

• JUUL – Independent {previously PaxLab} (15 Billion $$ Company ||

64% Market Share)

• MarkTen – Altria {previously Philip Morris} (owns Marlboro,

Parliament, Virginia Slims)

• Logic – Japan Tobacco International (largest e-cigarette market

share in the world)

• Vuse – RJ Reynolds (owns Camel, Newport) (13% Market Share
• Blu – Imperial (owns Kool, Salem, Winston)

How E-Cig Companies Appeal to Youth

• Colorful decorations
• Appealing flavors
• Advertising target youth deliberately
• Futuristic design appeals

○ “I want the new upgrade!”

Targeting Youth

• Instagram accounts: ImShmacked, Bangerbuddy, Barstool, etc.
• Using teen influencers to advertise products (David Dobrik,

Matty Smokes)

• Famous people (Madison Beer, Bella Hadid, Kendall Jenner)
• Creates a social norm: “How bad can it be if everyone does it?”

Health effects of Vape Flavoring

• Thousands of Flavors
• Chemical flavorings aren’t regulated
• May contain carcinogens:

○ Cinnamaldehyde ○ 2-Methoxycinnamaldehyde ○ Benzaldehyde

• Acetyls contribute to lung disease

(Stanford)

Signs a teen might be vaping

• Fruity Aroma or Marijuana smell
• Unfamiliar handheld gadgets
• Batteries and Chargers
• Discarded Atomizers

Not an Alternative!

• Misconception that vaping is better than smoking
• Essentially just as bad - with the exception of tar
• 1 Juul Pod = 59 mg nicotine = 1 pack /20 cigs
• Vaping/Juuling is a segue to smoking cigarettes

The BB Activity

Health Effects

• Similar to smoking cigarettes
• Diacetyl → Causes Popcorn Lung
• Scar Tissue → Breathing Issues
• Heart attacks risk doubles
• COPD

• Propylene glycol
• Glycerin
• Flavorings (many)
• Nicotine
• NNN
• NNK
• NAB
• NAT
• Ethylbenzene
• Benzene
• Xylene
• Toluene
• Acetaldehyde
• Formaldehyde
• Naphthalene
• Styrene
• Benzo(b)fluoranthene
• Chlorobenzene
• Crotonaldehyde
• Propionaldehyde
• Benzaldehyde
• Valeric acid
• Hexanal
• Fluorine
• Anthracene
• Pyrene
• Acenaphthylene
• Acenapthene
• Fluoranthene
• Benz(a)anthracene
• Chrysene
• Retene
• Benzo(a)pyrene
• Indeno(1,2,3-cd)pyrene
• Benzo(ghi)perylene
• Acetone
• Acrolein
• Silver
• Nickel
• Tin
• Sodium
• Strontium
• Barium
• Aluminum
• Chromium
• Boron
• Copper
• Selenium
• Arsenic
• Nitrosamines
• Polycyclic aromatic

hydrocarbons

• Cadmium
• Silicon
• Lithium
• Lead
• Magnesium
• Manganese
• Potassium
• Titanium
• Zinc
• Zirconium
• Calcium
• Iron
• Sulfur
• Vanadium
• Cobalt
• Rubidium

HARMFUL CHEMICALS FOUND IN CIGARETTES

Quitting and Addiction

• 85% start before 18
• 85% relapse after trying to quit (nicotine)
• Nicotine addiction happens more quickly

than all drugs beside opiates

○ Withdrawal analogies; starvation, extreme dehydration, phone separation :)

LAWS AND REGULATIONS

In 2016 the FDA passed the Deeming Law requiring all NEW E-cigarettes that are put on the market to meet the standards of the Food Drug and Cosmetic Act. Many e-cigarette companies (JUUL, MarkTen, Blu, Logic & Vuse) had already been developed at this point and were grandfathered into the law. The deeming law states that compliance for existing products (those listed above) have until 2022 to file for exemptions before they will test their products. {This Law has been postponed} All E-Cigs wont get regulated until 2022.

Cannabis products

Vaporizers, Dab Pens Use Cannabis oil, wax, concentrates

• HIGHLY potent (~95% thc)

What does TUPE do about it?

• Constantly educating ourselves and

each other

• Lesson for all 9th grade Social Issues

students (45 min)

• Lessons for others by invitation (e.g.

JV Football, Middle Schools, etc.)

• Planned schoolwide event

partnering with Wellness center Spring ‘19

• Intervention w/all students caught

(1st offense*)

• 2 lunchtime meetings with Mr. Hirsch

Feedback from Prevention efforts

50% of students who vape reported reducing their intake in the weeks since the presentation

Feedback from Interventions

85% said intervention made them think that vaping was worse than they thought (31% “a lot”, 54% “some”)* 84% recognize vaping as “very dangerous” to one’s health* 38.5% report quitting following intervention* 46% report vaping less than before intervention* * meetings between

January & May; survey in June

HOW TO HELP: PREVENTION vs. INTERVENTION

PREVENTION

• Forbidden Fruit is not yet a factor

because mind is not yet made up

• Studies consistently show power of

“perceived parent restrictions” & monitoring

• Williams, et al 2010
• Benchaya, et al 2011
• (Monitoring) Perozzi 2007
• Hard and soft tactics both work
• You know your child

INTERVENTION

• “Forbidden Fruit” is a factor because

desire is already established (Cialdini)

• Hard tactics = Compliance but not

commitment

• Soft tactics = more difficult but can

achieve commitment

COLLABORATIVE EFFORT

Within School

• Administrative Support
• Wellness Center
• Peer Resource

Community at large

• Coalition Connection
• Local Government
• B.O.S. meeting at 10 o’clock today
• Smoke Free Marin
• Youth Advisory Council

Do your P.A.R.T.

• Plan
• Time & Place matter
• There is help: Quit lines, Wellness counseling
• TUPE team
• Acknowledge
• Your concern & feelings
• Their desires, concerns, questions
• Respond
• One sided vs. a 2-way street
• Time: it might take time to sink in & change habits
• “Do” instead of “don’t”

Good news!

You being here makes a difference

Q&A!

WORKS CITED