What They Are, How Theyre Marketed, & How We Can Protect Our - - PowerPoint PPT Presentation
Electronic Cigarettes: What They Are, How Theyre Marketed, & How We Can Protect Our Youth Amy Barkley Campaign for Tobacco-Free Kids Coalition for a Tobacco- Free West Virginia Charleston, WV February 26, 2014 Campaign for T
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Electronic Cigarettes: What They Are, How They’re Marketed, & How We Can Protect Our Youth
Amy Barkley Campaign for Tobacco-Free Kids Coalition for a Tobacco- Free West Virginia Charleston, WV February 26, 2014
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economy.
and we need to do more of it.
– They must be based on science/evidence – They must not undercut our progress in reducing tobacco use
undermined by things that do not work.
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Tobacco Industry E-Cigarette Strategies
states and trying to convince them to:
– Promote e-cigarettes and other products as less harmful than smoking – Tax e-cigarettes and other products at a lower rate – Create special category for e-cigarettes with less regulation
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What they are…
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Electronic Cigarettes
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E-Cigars
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Tobacco Product?
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Currently, most, if not all, nicotine in e-cigarettes is derived from tobacco. Synthetic nicotine is possible, but extraordinarily expensive, and we are aware of no e-cigarettes
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What else is in E-Cigarettes?
manufacturers): propylene glycol or glycerin, nicotine, flavor chemicals
testing:
– Diethylene glycol – TSNAs (low levels) – Formaldehyde – Acetaldehyde – Acrolein
Carcinogens
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Potential Health Risks
propylene glycol
nicotine, released by e-cigarette
– Cartridges can leak out nicotine solution – Battery issues leading to explosions, fire – Variability in performance – Mislabeled or inaccurate labeling leading to overdoses – Wide variability both within and among companies, of which there are hundreds
Not enough data on health effects (short and long-term) available
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Who they are…
E-Cigarettes Companies
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BEFORE NOW
Cigarettes Smokeless E-Cigarettes (UK)
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Words of a “Transformed” Tobacco Company?
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RAI and its operating companies are committed to significantly reducing the death and disease caused by
and working with manufacturers, policy makers could herald a new era that fundamentally changes the impact of tobacco use on society. Today, public policy leaders and companies like RAI have a unique opportunity to lead that change.
Source: Reynolds American Inc. Website, “Tobacco Harm Reduction,” accessed August 2, 2013, from http://www.reynoldsamerican.com/harm-reduction.cfm?plank=harmReduction1
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Words of a “Transformed” Tobacco Company?
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“We have a little mantra inside of the company that we use, which we call the 80-90-90… We spend about 80 percent of our resources in the combustible space. The combustible space is still 80 percent, 80-plus percent of our operating income. We spend the majority of our resources still in the combustible space. 90 percent of the organizational focus, the human resources inside the company, are actually focused on the combustible space. And despite a lot of these new innovations that you see coming out, 90 percent of our R&D budgets are actually directed at the combustible category…. That is the category that's still going to deliver a lot of growth into the future.”
—Daniel Delen, President and CEO of Reynolds November 2012
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Can they help smokers quit???
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E-cigarettes are unproven as cessation aids
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“There is currently no conclusive scientific evidence that e- cigarettes promote long-term cessation …” (CDC Researchers in
peer-reviewed journal, Nicotine & Tobacco Research, 2013)
Limited data on e-cigarettes and cessation.
quit than non-users
rates to NRT patch – but patch is approved as both safe and effective by FDA
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Important to remember:
E-cigarettes companies cannot currently make cessation claims
Sottera Inc. v. Food & Drug Administration, 10- 5032, U.S. Court of Appeals, District of Columbia Circuit (Washington).
Industry uses citizens and retailers to make claims they can’t legally make Most of those arguments are anecdotal, not science-based and are made with many caveats…
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Health Harms from Individual Electronic Tobacco Use
than cigarettes
“dual-use” undermines or eliminates potential health benefits.
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E-Cigarette Usage Among Youth
– 6th-12th grades: ever use of e-cigarettes increased 3.3% to 6.8% (more than doubled) – Estimated 1.78 million youth who had used e- cigarettes in 2012 – High school students: ever-use increased 4.7% to 10% – Dual use: 76% of middle and high school students who had used an e-cigarette in the past 30 days had also smoked conventional cigarettes in the same time period
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E-Cigarette Usage Among Adults, 2010-2011
in 2011 (doubled from 2010)
(doubled from 2010)
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Key Questions for E-cigarettes
cigarettes? Likely the answer is yes, but -
– Keeping smokers smoking (bridging and/or using unproven method) – Attracting youth users who progress to conventional cigarettes – Luring former smokers back into smoking
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Key Questions for E-cigarettes (continued)
smoking combustible cigarettes?
glamorize and re-normalize smoking) encourage initiation, discourage quitting, or lead former smokers to relapse?
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How are e-cigarettes being marketed???
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Just like cigarettes!
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E-Cigarettes Marketing Mimics the Worst of Cigarette Marketing
TV Ads Celebrity Endorsements Cartoons Kid-Friendly Flavors Music Sponsorships NASCAR Car Sponsorships Branded Items “Cigarette Girls” Countertop Displays
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Kid Friendly Flavors
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Kid Friendly Flavors
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Resemblance to liquid candy products:
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Just like cigarettes (used to be) Jenny McCarthy, Steven Dorff, Bruno Mars, Katherine Heigl, Courtney Love and more… Re-glamorizing smoking…
Celebrity Endorsements
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Celebrity Endorsements
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Celebrity Endorsements + Youth Publications = More Hooked Kids
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Playing to Public Health
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Playing to Public Health
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Youth, Rebellion and (E)-Cigarettes
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Youth, Rebellion and (E)-Cigarettes
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Youth, Rebellion and (E)-Cigarettes
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Safety Enforcement Undermining Smoking Reduction
E-cigarettes and smokefree laws
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Safety
E-cigarettes and smokefree laws
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Studies show that e-cigarettes produce more than just nicotine vapor and water. Toxins in vapor include formaldehyde, acetaldehyde, acrolein, volatile organic compounds like benzene and toluene, tobacco- specific nitrosamines, and metals like cadmium, nickel, and lead. Though levels of these compounds are generally lower than those found in mainstream cigarette smoke, they still are among those identified as harmful or potentially harmful substances by the FDA. Several of the products themselves include warnings that inhaled nicotine is “very toxic by inhalation.”
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E-cigarettes release chemicals and ultrafine/fine particles, including volatile organic compounds and nicotine, into the air. raising concerns about the effects of “passive vaping.” One study notes, “…while not polluting as a conventional cigarette, the e-cigarettes are putting detectable levels of several significant carcinogens and toxins in the air” [emphasis in original]. Furthermore, using e-cigarettes in enclosed spaces could concentrate the released vapor (and therefore the airborne chemicals), which could pose additional health risks to non- users.
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Enforcement
E-cigarettes and smokefree laws
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Smokefree laws are easy to implement and are popular in part because they are easy to enforce and understand. Allowing e-cigarettes to be used in workplaces causes needless confusion and increases potential risks to
E-cigarettes are designed to mimic smoking on many levels, exacerbating confusion for owners and employees and complicating enforcement efforts.
Enforcement of Smokefree Laws
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Undermining Smoking Reduction
E-cigarettes and smokefree laws
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Smoke-free laws protect everyone’s right to breathe clean air AND create an environment in which smokers are more likely to try to quit and succeed in doing so and in which kids are less likely to start
public places could reverse this progress. By encouraging smokers to use e-cigarettes in places where they cannot smoke, e-cigarette marketing discourages quitting by offering smokers a way to get nicotine when they otherwise cannot.
Undermining Public Health Effects of Smokefree Laws
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Allowing e-cigarette smoking in workplaces and public places will add to the re-glamorization of smoking that e-cigarette companies are attempting to achieve through their marketing efforts, which include many
kids for decades.
Undermining Public Health Effects of Smokefree Laws
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In summary:
Many states and cities across the country have already acted to include e-cigarettes in their smokefree laws. None have been struck down by courts. Opposition is strong when being debated, but is often from outside the jurisdiction and always quickly abates.
E-cigarettes and Clean Indoor Air
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In summary:
Smoke-free laws protect everyone’s right to breathe clean air. Given the uncertainties about the harm of e- cigarette vapor, it makes no sense for non-users to be exposed to it. While e-cigarette users are free to choose to take the risk of using these products themselves, the rights of non-smokers not to breathe potentially toxic substances must continue to be protected.
E-cigarettes and Clean Indoor Air
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Responsible State Actions to Protect Public Health Regarding E-Cigarettes
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Act to keep e-cigarettes out of the hands of minors
Add e-cigarettes to the definition of tobacco products within youth access laws and related enforcement statutes Treat e-cigarettes the same as all other tobacco products when it comes to youth access and enforcement In terms of youth access, there is NO DIFFERENCE in the way these products should be treated under the law
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Act to keep workplaces and public places safe from e- cigarettes and cigarettes
The vapor from e-cigs has been found to contain nicotine, chemicals, and toxins. Workers and the public should remain protected. E-cigarette use undermines enforcement of the law and promotes confusion among smokers, e-smokers, and the non-smoking public. E-cigarette use in the workplace discourages quitting among current smokers and re-glamorizes tobacco use among youth and adults, undermining the impact of smokefree laws on smoking reduction
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THE STATE TRIFECTA
Program Funding
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Thank You!
For more info:
abarkley@tobaccofreekids.org 502-777-8148 www.tobaccofreekids.org
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