VICTORIAS CREATIVE ECONOMY Ruth Barker Creative Victoria - PowerPoint PPT Presentation

UNCLASSIFIED VICTORIA’S CREATIVE ECONOMY Ruth Barker Creative Victoria UNCLASSIFIED

UNCLASSIFIED What is Creative Victoria? • Established January 2015 to support, champion and grow Victoria’s creative industries • Brings together support for arts, culture, screen and design • Part of the State Government’s Department of Economic Development • Builds on 40 years of sustained State Government investment in the arts and screen industries • We report to the Minister for Creative Industries 2 UNCLASSIFIED

UNCLASSIFIED Victoria’s Creative Credentials We’re home to: • Australia’s most visited art gallery, museum and library • The most visited film cultural centre in the world • One of the top three comedy festivals in the world • A busy calendar of cultural events and festivals 3 UNCLASSIFIED

UNCLASSIFIED Victoria’s Creative Credentials… • Half of Australia’s digital games industry • A third of all Australian writers and Australia’s publishing sector (Melbourne is a UNESCO City of Literature) • More live music venues per capita than New York and London • Australia’s largest consumer fashion event • A strong, independent arts sector 4 UNCLASSIFIED

UNCLASSIFIED What do we know about the economic value of the creative industries? 5 UNCLASSIFIED

UNCLASSIFIED 6 UNCLASSIFIED

UNCLASSIFIED 7 UNCLASSIFIED

UNCLASSIFIED Creative State 2016-2020 8 UNCLASSIFIED

UNCLASSIFIED Why is international engagement important • New business opportunities • New customers and audiences • New partners for collaboration • To promote Victoria UNCLASSIFIED

UNCLASSIFIED Japan, Korea and China… Digital games: • Tokyo Games Week • G-Star Seoul Design: • Hong Kong Business of Design Week 2015 - 2018 • Beijing Design Week 2017-2020 • Beijing Fashion Week Touring: • The Australian Ballet, Melbourne Symphony Orchestra, Circus Oz 10 UNCLASSIFIED

UNCLASSIFIED Digital Games in Victoria • Australia’s first games studio established in Melbourne in 1980 • Now home to half Australia’s industry • Currently 133 games studios in Vic (tripled since 2003) • Overall, Australia’s games industry is worth $2.2b AUD, 17% growth on 2014 • Over 98% of revenue derived from export • Every year 1,000 students graduate from games related courses, offered at 20 education institutions UNCLASSIFIED

UNCLASSIFIED Some Vic-based Studios UNCLASSIFIED

UNCLASSIFIED Games Regional Engagement Strategy • Asia is the gaming centre of the world, generating US$46.6 billion of revenue in 2016 (46% of global revenue) • 58% of global growth in games sector revenue came from the region in 2016 • Key focus in our engagement is with Japan, Korea, India and Thailand • Key events in Tokyo (Game Show), Seoul (G-star), Bangalore (ABAI Fest), and Bangkok (BIDC) 13 UNCLASSIFIED

UNCLASSIFIED Thank you. Questions? UNCLASSIFIED