WG S N I N S TO C K R E P O R T : T H E COAT & JAC K E T C - - PowerPoint PPT Presentation
WG S N I N S TO C K R E P O R T : T H E COAT & JAC K E T C AT E G O RY J U N E 2 0 1 9 A I M To p r ov i d e i n s i g h t i n to g l o b a l t r e n d s b e i n g s e e n w i t h i n t h e Co a t s a n d J a c ke t ca te
J U N E 2 0 1 9
To p r ov i d e i n s i g h t i n to g l o b a l t r e n d s b e i n g s e e n w i t h i n t h e Co a t s a n d J a c ke t ca te g o r y r e l a t i ve to M o h a i r
OV E RV I E W
Th e WG S N I N S to c k F u n c t i o n wa s u s e d a s a d a t a s c ra p i n g m e t h o d to o b t a i n i n s i g h t s i n to co m m o n t r e n d s b e i n g s e e n w i t h i n t h e ca te g o r y. D a t a wa s s c ra p e d b e t we e n t h e p e r i o d o f 1 J a n u a r y 2 0 1 9 to d a te . Th e fo l l ow i n g r e g i o n s we r e i n c l u d e d w i t h i n t h e a n a l y s i s : Th e to p t h r e e r e g i o n s we r e co n s u l te d w i t h fo r e a c h ca te g o r y
S o u t h A f r i ca Au s t ra l i a U SA I r e l a n d U n i te d K i n g d o m S p a i n G e r m a ny
OV E RV I E W
I n o r d e r to a r r i ve a t i n fo r m e d i n s i g h t s , t h e p r o d u c t ca te g o r y wa s i nve s t i g a te d r e l a t i ve to wo m e n ’ s , m e n ’ s a n d c h i l d r e n s we a r . W i t h t h e fo l l ow i n g co n s i d e ra t i o n s b e i n g t a ke n i n to a cco u n t :
P O P U L A R CO L O U R S C H E M E S TO P P R I N T S A N D G R A P H I C S TO P R E TA I L E R S TO P B R A N D S F I B R E CO M P O S I T I O N / B L E N D S
WO M E N S W E A R
Th e fo l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a te s t q u a n t i t i e s o f wo m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s .
3 0 % P l u s 1 0 % P l u s L e s s t h a n 1 0 % P e r ce n t a g e S h a r e
R E G I O N N O. O F W O M E N S W E A R M O H A I R COAT S & JAC K E T S U SA U K G e r m a ny S p a i n Au s t ra l i a I r e l a n d S o u t h A f r i ca 6 6 7 6 3 1 3 0 7 9 6 1 1 5
U S A – WO M E N S W E A R
Th e fo l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a te s t q u a n t i t i e s o f wo m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s .
Belle Rose – £248.52 Dondup – £510.31 Ermanno Scervino – £2,976.70
U S A – WO M E N S W E A R
This, whilst Blazers and Sports Coats adopted more slim-fit shapes with structured tailoring. The styles saw tailored jackets short in length, often adopting double-breasted silhouettes, such as the following:
Antonio Berardi – £1,542.80 Vintage Prada – £980.83
U S A – WO M E N S W E A R
Of all consulted-with products, black colourblock designs were ubiquitous, contrasted against a trend of multi-colour checks / plaids and stripes, Blue furthermore demonstrates a common trend, being seen within 102 of all Mohair coats and jackets in the USA. The following demonstrates the top five colours used across all Mohair coats and jackets found in the US:
O t h e r 3 6 6 / 4 1 % Colourways
1 2 3 4 5 B l a c k M u l t i B l u e G r ey N e u t ra l 1 6 3 1 3 9 1 0 2 8 1 5 1 1 8 % 1 5 % 1 1 % 9 % 6 % R a n k Co l o u r ways % To t a l
U S A – WO M E N S W E A R
The colour trends were reflected as follows:
Givenchy – £1,683.82 Balmain – £2,070.56 Just Cavalli – £345.56 Prada – £1,924.66 Vintage Valentino – £635 Giada Benincasa – £961.28
U S A – WO M E N S W E A R
Prints and Graphics trends were further identified. Blockcolour designs proved most popular amongst items designs, whilst checks and plaids, as well as stripe placement prints were further common amongst Mohair coat and jacket items. The following demonstrates the top print and graphic trends used across all Mohair coats and jackets found in the US:
S o l i d / P l a i n C h e c k s / P l a i d s S t r i p e A n i m a l P r i n t A b s t ra c t 3 9 5 1 0 8 1 2 1 1 9 7 1 % 1 9 % 2 % 2 % 2 %
U S A – WO M E N S W E A R
The print and graphics trends were reflected as follows:
Bottega Veneta – £1,780.16 Max Mara – £1,316.62 Burberry – £970.36 Alexa Chung – £455.16 Krizia – £1,098.11 Kenzo – £834.23
U S A – WO M E N S W E A R
The following may be understood as the top five retailers stocking the most Mohair coats and jackets as found within the US market, the retailer’s corresponding stock count has also been included:
Count: 399 Items Count: 53 Items Count: 39 Items Count: 24 Items Count: 16 Items
U S A – WO M E N S W E A R
The following may be understood as the top five brands stocking the most Mohair coats and jackets as found within the US market, the brands’ corresponding stock count has also been included:
Count: 30 Items Count: 16 Items Count: 15 Items Count: 15 Items Count: 10 Items
U K – WO M E N S W E A R
O f t h o s e co a t a n d j a c ke t ca te g o r i e s i d e n t i fi e d w i t h i n t h e U K , C l a s s i c Co a t S i l h o u e t t e s a n d B l a z e r a n d S p o r t co a t s d o m i n a te d t r e n d s r e l a t i ve to t h e M o h a i r Co a t a n d J a c ke t ca te g o r y. C l a s s i c Co a t s s aw l o n g , c l a s s i c - fi t co a t s i n c l u d i n g t i m e l e s s s i l h o u e t te s a n d s h a p e s s u c h a s ca r a n d t r e n c h co a t s – w i t h b o t h s i n g l e a n d d o u b l e - b r e a s te d s t r u c t u r e s . Th e fo l l ow i n g c l a s s i c s t y l e s we r e n o te d :
Maison Margiela – £9,892.00 Burberry – £2,690.00
U K – WO M E N S W E A R
W h i l s t t h i s wa s ev i d e n t , B l aze r s a n d S p o r t s Co a t s a d o p t s l i m - fi t s h a p e s w i t h s t r u c t u r e d t a i l o r i n g . M a ny s t y l e s m i r r o r e d t h o s e a s ava i l a b l e w i t h t h e U S – s e e i n g t a i l o r e d , s h o r te r j a c ke t s – b o t h s i n g l e a n d d o u b l e - b r e a s te d b l aze r s we r e ev i d e n t .
Chanel – £8,923.00 Prada – £1,565.00 Petar Petrov – £1,375.00
U K – WO M E N S W E A R
Findings relative to the UK market mirrored those of the US in terms of dominant colour ways, with black designs being the most prominent. Multi-colour and blue shades followed from the darker trend, with grey and neutral tones also surfacing.
O t h e r 3 6 6 / 4 1 % Colourways
1 2 3 4 5 B l a c k M u l t i B l u e G r ey N e u t ra l 1 1 2 9 4 8 5 5 8 3 9 1 7 % 1 4 % 1 3 % 9 % 6 % R a n k Co l o u r ways % To t a l
U K – WO M E N S W E A R
The colour trends were reflected as follows:
Givenchy – £1,824.00 Chloé – £1,700.00 Irene – £739.00 Balenciaga – £1,775.00 Haider Ackermann – £1,885.00 Giada Benincasa – £1,876.00
U K – WO M E N S W E A R
Prints and Graphics trends were further identified. As was evident with the US, blockcolour designs proved the most popular amongst Mohair coats and jackets, with checks and plaids, animal prints and stripes also featuring. A key difference between the two regions, however, was that the UK saw a greater emphasis
The following obser vations were noted:
S o l i d / P l a i n C h e c k s / P l a i d s A n i m a l P r i n t S t r i p e G e o m e t r i c 4 0 3 9 0 1 3 7 5 7 4 % 1 6 % 2 % 1 % 1 %
U K – WO M E N S W E A R
The print and graphics trends were reflected as follows:
Miu Miu – £2,138.00 Loewe – £3,477.00 Gucci – £1,610.00 Thom Browne – £1,920.00 Missoni – £1,760.00 Etro – £1,073.00
U K – WO M E N S W E A R
The following may be understood as the top five retailers stocking the most Mohair coats and jackets as found within the UK market, the retailer’s corresponding stock count has also been included:
Count: 403 Items Count: 51 Items Count: 29 Items Count: 27 Items Count: 21 Items
U K – WO M E N S W E A R
The following may be understood as the top five brands stocking the most Mohair coats and jackets as found within the UK market, the brands’ corresponding stock count has also been included:
Count: 22 Items Count: 20 Items Count: 16 Items Count: 15 Items Count: 9 Items
G E R M A N Y – WO M E N S W E A R
O f t h o s e co a t a n d j a c ke t ca te g o r i e s i d e n t i fi e d w i t h i n t h e G e r m a n m a r ke t , C l a s s i c Co a t S i l h o u e t t e s a n d B l a z e r a n d S p o r t co a t s d o m i n a te d t r e n d s r e l a t i ve to t h e M o h a i r Co a t a n d J a c ke t ca te g o r y – a s wa s ev i d e n t w i t h b o t h t h e U S a n d U K m a r ke t s . C l a s s i c Co a t s s aw t i m e l e s s s i l h o u e t te s , s e e i n g l a r g e l y s i n g l e - b r e a s te d s t r u c t u r i n g , a s ev i d e n t w i t h i n t h e fo l l ow i n g d e s i g n s :
Miu Miu – £2,200.00 Gerry Weber – £136.90
G E R M A N Y – WO M E N S W E A R
B l a z e r a n d S p o r t s Co a t s s aw s t r u c t u r e d , t a i l o r e d fi t s – w i t h m a ny d e s i g n s m i r r o r i n g s t y l e s ava i l a b l e i n t h e U S a n d U K . A n o t a b l e d i f fe r e n ce wa s a g r e a te r ava i l a b i l i t y / d e m a n d fo r b l aze r s a n d s p o r t s co a t s w i t h g ra p h i c p r i n t s a n d a d d i t i o n a l m a te r i a l s , s u c h a s s e q u i n s , i n c l u d e d w i t h i n t h e d e s i g n s .
Gucci – £2,308.92 Loewe – £1,472.13 Brunello Cucinelli – £1,464.38
G E R M A N Y – WO M E N S W E A R
Findings relative to the German market mirrored those of the US and UK in terms of dominant colour ways. However, whilst black proved the most prominent colour within the US and UK, multicolour proved more popular by nearly double the quantities of available stock – starkly contrasting what was found within both alternative markets. The following insights were established relative to dominant colour ways:
O t h e r 1 4 9 / 3 8 % Colourways
1 2 3 4 5 M u l t i B l u e B l a c k G r ey N e u t ra l 8 7 4 6 4 5 3 4 3 1 2 2 % 1 2 % 1 1 % 9 % 8 % R a n k Co l o u r ways % To t a l
G E R M A N Y – WO M E N S W E A R
The colour trends were reflected as follows:
Acne Studios – £1,007.25 Etro – £567.16 Etro – £2,082.68 Missoni – £677.96 BOSS – £249.99 Balmain – £2,312.80
G E R M A N Y – WO M E N S W E A R
Prints and Graphics trends were further identified. In line with the trends evident within the US and UK, colourblock / solid colour designs featured most frequently. Contrasting this trend, however, was the likes of animal print, as well as Aztec-inspired themes and abstract motifs.
S o l i d / P l a i n C h e c k s / P l a i d s A n i m a l P r i n t A z te c A b s t ra c t 1 9 7 7 2 1 0 4 4 6 7 % 2 4 % 3 % 1 % 1 %
G E R M A N Y – WO M E N S W E A R
The colour trends were reflected as follows:
Amber & June – £139.46 Marc O Polo – £232.40 Etro – £716.70 Dolce & Gabanna – £786.43 Prada – £1,937.01 Closed – £302.17
G E R M A N Y – WO M E N S W E A R
The following may be understood as the top five retailers stocking the most Mohair coats and jackets as found within the German market, the retailer’s corresponding stock count has also been included:
Count: 34 Items Count: 12 Items Count: 11 Items Count: 10 Items Count: 8 Items
G E R M A N Y – WO M E N S W E A R
The following may be understood as the top five brands stocking the most Mohair coats and jackets as found within the German market, the brands’ corresponding stock count has also been included:
Count: 5 Items Count: 5 Items Count: 4 Items Count: 4 Items Count: 4 Items
M E N S W E A R
Th e fo l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a te s t q u a n t i t i e s o f m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s .
4 0 % P l u s 1 0 % P l u s L e s s t h a n 5 % P e r ce n t a g e S h a r e
R E G I O N N O. O F W O M E N S W E A R M O H A I R COAT S & JAC K E T S U SA U K G e r m a ny S p a i n Au s t ra l i a I r e l a n d S o u t h A f r i ca 1 7 4 1 6 9 4 0 1 4
U S A – M E N S W E A R
O f t h o s e co a t a n d j a c ke t ca te g o r i e s i d e n t i fi e d w i t h i n t h e U SA , t h e s c ra p i n g o f r e t a i l d a t a d e p i c te d t h a t t h o s e p r o d u c t ca te g o r i e s t h a t a r e t r e n d i n g a r e u n d e r s to o d a s “ u n c l a s s i fi e d ” . O n e a s p e c t o f t h e “ u n c l a s s i fi e d ” ca te g o r y ca m e to i n c l u d e ca s u a l b o m b e r a n d z i p - u p j a c ke t s – fo l l owe d by c l a s s i c , l o n g e r s i l h o u e t t e s i n c l u d i n g t h e l i ke s o f ca r co a t s . R e fl e c te d a s fo l l ow s :
Saint Laurent – £3,980.00 Alexandre Mattiussi – £530.56
U S A – M E N S W E A R
Co n t ra s t i n g t h e ca s u a l co m p o n e n t o f t h e “ u n c l a s s i fi e d ” m e n ’ s M o h a i r co a t s a n d j a c ke t ca te g o r y , wa s t h e i n c l u s i o n o f m o r e fo r m a l a t t i r e . F o r m a l j a c ke t s ra n g e d f r o m d ay b l a z e r s to d i n n e r j a c ke t s a n d t u xe d o b l a z e r s , i n c l u d i n g t h e fo l l ow i n g :
Comme Des Garcons – £615.03 Lanvin – £1,103.00 Calvin Klein – £1,648.91
U S A – M E N S W E A R
When addressing the offerings’ dominant colour ways, it became evident that darker, colder hues frequented the categor y. Black, blue and grey were prominent, evident most frequently in solid / colourblock designs. This was offset by a multi-colour trend which saw a wider spectrum of colour-use, as well as autumnal brown hues. The following breakdown may be considered:
O t h e r 6 5 / 3 0 % Colourways
1 2 3 4 5 B l a c k B l u e G r ey M u l t i B r ow n 5 3 3 9 2 3 1 9 1 6 2 5 % 1 8 % 1 1 % 9 % 7 % R a n k Co l o u r ways % To t a l
U S A – M E N S W E A R
The colour trends were reflected as follows:
Dolce and Gabanna – £1,153.96 Aleandrew Mattiussi – £530.56 Aleandrew Mattiussi – £527.07 Calvin Klein – £516.59 Thom Browne – £1,605.63 Hevo – £494.25
U S A – M E N S W E A R
Identif ying the most prominent prints and graphics evident within the product categor y, it becomes evident that solid and blockcolour designs are the most prominent. Checks / plaids and stripes were also commonplace, whilst placement prints and paisley patterns also featured.
S o l i d / P l a i n C h e c k s / P l a i d s S t r i p e P l a ce m e n t P r i n t P a i s l ey 1 1 3 3 3 7 2 1 7 1 % 2 1 % 4 % 1 % 1 %
U S A – M E N S W E A R
The prints and graphics trends were reflected as follows:
Thom Browne – £1,591.67 Etro – £630.38 Off-White – £657.61 Maison Flaneur – £490.76 Gucci – £4,036.41 Z Zegna– £1,082.06
U S A – M E N S W E A R
The following may be understood as the top five retailers stocking the most Mohair coats and jackets as found within the USA market, the retailer’s corresponding stock count has also been included:
Count: 123 Items Count: 16 Items Count: 3 Items Count: 10 Items Count: 4 Items
U S A – M E N S W E A R
The following may be understood as the top five brands stocking the most Mohair coats and jackets as found within the USA market, the brands’ corresponding stock count has also been included:
Count: 16 Items Count: 8 Items Count: 6 Items Count: 7 Items Count: 6 Items
U K – M E N S W E A R
Th e U K m a r ke t s e e s a M o h a i r co a t s a n d j a c ke t ca te g o r y d o m i n a te d by c l a s s i c s i l h o u e t te s – co m p r i s i n g m o s t l y t ra d i t i o n a l s t r u c t u r i n g s u c h a s ca r co a t s , h e r r i n g b o n e co a t s ,
Th e ca te g o r y a l s o i n c l u d e s t ra d i t i o n a l t a i l o r e d b l aze r s .
Rick Ownes – £1,157.00 Thom Browne – £1,270.00 Canali – £1,380.00
U K – M E N S W E A R
The dominant colour ways seen within the offerings mirrored the UK’s traditional silhouette-leaning, with classic tones dominating. Darker, moody hues were seen within the identified colours – including navies, dark greys, tweed greens and midnight blacks.
O t h e r 4 3 / 2 5 % Colourways
1 2 3 4 5 B l a c k B l u e G r ey M u l t i G r e e n 4 8 3 0 2 1 1 8 1 1 2 8 % 1 8 % 1 2 % 1 1 % 6 % R a n k Co l o u r ways % To t a l
U K – M E N S W E A R
The colour trends were reflected as follows:
Kenzo – £360.00 Stella McCartney – £630.00 Zegna – £2,360.00 Moncler Grenoble – £1,160.00 Givenchy – £1,350.00 Raf Simons – £1,233.00
U K – M E N S W E A R
The UK coats and jacket categor y sees a saturation of solid / block colour designs, with nearly four times as many as the next most popular print categor y, being checks / plaids. Whilst stripe and paisley designs were also apparent, as was evident with the US, the UK market saw floral prints as a popular trend.
S o l i d / P l a i n C h e c k s / P l a i d s S t r i p e P l a ce m e n t P r i n t P a i s l ey 1 1 2 3 0 8 3 1 7 2 % 1 9 % 5 % 2 % 1 %
U K – M E N S W E A R
The prints and graphics trends were reflected as follows:
Gucci – £1,770.00 Thom Browne – £1,230.00 Jil Sander – £1,245.00 Hevo – £690.00 Alexander McQueen – £2,050.00 Gucci – £3,440.00
U K – M E N S W E A R
The following may be understood as the top five retailers stocking the most Mohair coats and jackets as found within the UK market, the retailer’s corresponding stock count has also been included:
Count: 131 Items Count: 8 Items Count: 4 Items Count: 7 Items Count: 6 Items
The following may be understood as the top five brands stocking the most Mohair coats and jackets as found within the UK market, the brands’ corresponding stock count has also been included:
Count: 13 Items Count: 7 Items Count: 6 Items Count: 7 Items Count: 6 Items
U K – M E N S W E A R
G E R M A N Y – M E N S W E A R
A s wa s ev i d e n t w i t h t h e U K M a r ke t , t h e G e r m a n M o h a i r co a t s a n d j a c ke t l a n d s ca p e wa s s a t u ra te d by c l a s s i c s i l h o u e t te s . Ove r co a t s d o m i n a te d , a s d i d “ r e t r o ” s t r u c t u r i n g w i t h v i n t a g e a p p e a l .
Windsor – £309.91 BOSS – £271.17
In line with the trend of traditional silhouettes dominating, so too were more conser vative colour ways. Dark blue navy hues are prominent, as are black, grey and darker shades of green. Multicolour designs are conser vative, making use of traditional colour palettes.
O t h e r 7 / 1 5 % Colourways
1 2 3 4 5 B l u e B l a c k G r ey M u l t i G r e e n 1 4 9 8 6 4 2 9 % 1 9 % 1 7 % 1 3 % 8 % R a n k Co l o u r ways % To t a l
G E R M A N Y – M E N S W E A R
The colour trends were reflected as follows:
Sandro – £306.05 Raf Simons – £983.23 Tomy Hilfiger – £216.91 BOSS – £216.94
G E R M A N Y – M E N S W E A R
The German coats and jacket categor y sees a saturation of solid / block colour designs – comprising a total of 92% of all total stock. Checks and plaids were further evident, as well as the inclusion of a “heart-shaped” graphic print.
S o l i d / P l a i n C h e c k s / P l a i d s H e a r t s 3 4 2 1 9 2 % 5 % 3 %
G E R M A N Y – M E N S W E A R
The prints and graphics trends were reflected as follows:
Alexander McQueen – £1,392.33 AMI – £598.00 Saint Laurent – £2,316.67
G E R M A N Y – M E N S W E A R
G E R M A N Y – M E N S W E A R
The following may be understood as the top five retailers stocking the most Mohair coats and jackets as found within the German market, the retailer’s corresponding stock count has also been included:
Count: 34 Items Count: 12 Items Count: 11 Items Count: 10 Items Count: 8 Items
G E R M A N Y – M E N S W E A R
The following may be understood as the top five brands stocking the most Mohair coats and jackets as found within the German market, the brands’ corresponding stock count has also been included:
Count: 3 Items Count: 3 Items Count: 3 Items Count: 6 Items Count: 7 Items
C H I L D R E N S W E A R
To date, there have been no recorded Mohair coats or jackets made available for young boys, the research therefore depicts those findings relative to the girls’ Mohair coats and jackets categor y.
C H I L D R E N S W E A R – G I R L S
Th e fo l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a te s t q u a n t i t i e s o f g i r l s ’ M o h a i r co a t s a n d j a c ke t s .
4 0 % P l u s 2 5 % P l u s 2 0 % P l u s L e s s t h a n 5 % P e r ce n t a g e S h a r e
R E G I O N N O. O F G I R L S M O H A I R COAT S A N D JAC K E T S U SA U K S p a i n G e r m a ny Au s t ra l i a I r e l a n d S o u t h A f r i ca 1 8 1 0 8 1
U S – G I R L S
The Girls’ Mohair coats and jacket categor y consists of largely classical silhouettes seeing mainly double-breasted structuring. Traditional silhouettes are noted in line with the likes of car and overcoats. The following silhouettes have been identified as ubiquitous:
Burberry – £517.99 Maan – £130.54
U S – G I R L S
Given the categor y, it is expected and identified that multicolour schemes as well as heavy use of shades of pink, white and neutral tones are evident within the designs. Softer, delicate hues are prominent and seen across the offerings. The following scheme demonstrates dominant trends within the categor y:
O t h e r 9 / 2 6 % Colourways
1 2 3 4 5 M u l t i P i n k W h i te G r ey N e u t ra l 6 6 5 4 4 1 8 % 1 8 % 1 5 % 1 2 % 1 2 % R a n k Co l o u r ways % To t a l
U S – G I R L S
The colour trends were reflected as follows:
Bobo Choses – £157.00 Douuod Kids – £131.94 Douuod Kids – £171.73
U S – G I R L S
The colourblock trend, as evident with the men’s and womenswear categories, dominated Girls’ coats and jackets in the US. Colourblock as followed by playful spots and checks and plaids, with stripes and placement prints following thereafter.
S o l i d / P l a i n S p o t s C h e c k s / P l a i d s S t r i p e P l a ce m e n t P r i n t 1 2 2 1 1 1 7 1 % 1 2 % 6 % 6 % 6 %
U S – G I R L S
The prints and graphics trends were reflected as follows:
Zara – £18,62 Bonpoint – £173.13 Douuod Kids – £133.34 Caffe D’Orzo – £193.37 Fendi Kids – £362,14
U S – G I R L S
The following may be understood as the top five retailers stocking the most Mohair coats and jackets as found within the US market relative to the Girls categor y, the retailer’s corresponding stock count has also been included:
Count: 20 Items Count: 3 Items Count: 1 Items
U S – G I R L S
The following may be understood as the top five brands stocking the most Mohair coats and jackets as found within the US market, relative to the Girls categor y, the brands’ corresponding stock count has also been included:
Count: 7 Items Count: 4 Items Count: 2 Items Count: 3 Items Count: 2 Items
U K – G I R L S
The Girls’ Mohair coats and jacket categor y, relative to the UK market, consists of largely classical silhouettes. Cocoon coats, double-breasted structuring and sheared collars are evident. Typical silhouettes include:
Burberry – £470 Caramel Baby – £240
U K – G I R L S
As was evident with the US market, soft hues of pink, blue and white were found across the designs – with multicolour designs also being identified as a trend within the categor y. Brown autumnal shades were also evident, with designs embracing the warmer, richer tone. The following breakdown depicts the colour trends as mentioned:
O t h e r 9 / 2 2 % Colourways
1 2 3 4 5 P i n k B l u e W h i te M u l t i B r ow n 1 2 8 5 4 3 2 9 % 2 0 % 1 2 % 1 0 % 7 % R a n k Co l o u r ways % To t a l
U K – G I R L S
The colour trends were reflected as follows:
Zara – £18,62 Bonpoint – £173.13 Douuod Kids – £133.34 Caffe D’Orzo – £193.37 Fendi Kids – £362,14
U K – G I R L S
The categor y saw heavy use of solid colourblock designs, along with checks and plaids. As with the US market, sports and stripes were further evident, as was the inclusion of placement print. Reflected as follows:
S o l i d / P l a i n C h e c k s / P l a i d s S p o t s S t r i p e P l a ce m e n t P r i n t 2 3 5 2 1 1 7 2 % 1 6 % 6 % 3 % 3 %
U K – G I R L S
The prints and graphics trends were reflected as follows:
Zara – £39 Burberry – £490 Zara – £24.99
U K – G I R L S
The following may be understood as the top five retailers stocking the most Mohair coats and jackets as found within the UK market relative to the Girls categor y, the retailer’s corresponding stock count has also been included:
Count: 20 Items Count: 3 Items Count: 2 Items Count: 3 Items Count: 2 Items
U K – G I R L S
The following may be understood as the top five brands stocking the most Mohair coats and jackets as found within the UK market, relative to the Girls categor y, the brands’ corresponding stock count has also been included:
Count: 10 Items Count: 4 Items Count: 2 Items Count: 3 Items Count: 2 Items
S PA I N – G I R L S
The Girls’ Mohair coats and jacket categor y, relative to the Spanish market, consists largely
Cocoon coats, finished in both single as well as double-breasted structured were evident. Small coat collars were identified, with many of the coats exhibiting hoods. Typical silhouettes include:
Pili Carrera – £131.64 Pili Carrera – £78.95
S PA I N – G I R L S
Autumnal colours largely dominate the Girls Mohair coats and jacket categor y in Spain, with richer, warmer colours being seen more frequently than its UK and US counterparts. Burnt oranges, deep reds, complimented by neutral shades are commonplace. With multicolour designs also being seen. The following colour way depicts the noted trends:
Colourways
1 2 3 4 5 N e u t ra l O ra n g e M u l t i G r ey R e d 3 2 1 1 1 3 8 % 2 5 % 1 3 % 1 3 % 1 3 % R a n k Co l o u r ways % To t a l
S PA I N – G I R L S
The colour trends were reflected as follows:
Pili Carrera – £77.40 Pili Carrera – £92.90 Zara – £35.60
S PA I N – G I R L S
Whilst colour trends varied in comparison to the UK and US markets, prints and graphics remained consistent with the identified international trends. This reflects when noting the proliferance of solid / colourblock designs, followed by checks and plaids, as well as placement prints.
S o l i d / P l a i n C h e c k s / P l a i d s P l a ce m e n t P r i n t 5 1 1 7 1 % 1 4 % 1 4 %
S PA I N – G I R L S
The prints and graphics trends were reflected as follows:
Pili Carrera – £77.40 Pili Carrera – £92.90 Zara – £35.60
The following may be understood as the top retailers stocking the most Mohair coats and jackets as found within the Spanish market relative to the Girls categor y, the retailer’s corresponding stock count has also been included:
Count: 5 Items Count: 3 Items
S PA I N – G I R L S
The following may be understood as the top brands stocking the most Mohair coats and jackets as found within the Spanish market, relative to the Girls categor y, the brands’ corresponding stock count has also been included:
Count: 4 Items Count: 3 Items Count: 1 Items
S PA I N – G I R L S
The womenswear categor y saw a saturation of classic, longer style silhouettes, with frequent use of colourblock design. Whilst darker tones are prolific, this is often offset by multicolour, bright designs. However, a key trend to take note of in the categor y, is undoubtedly the use of animal print
C O N C L U D I N G C AT E G O RY T R E N D S
A further notable trend was the use of mohair in faux fur designs. Due to increasing pressure on the luxur y sector, the movement away from genuine fur garments has seen a rapid increase in faux fur using other natural fibres to mimic the look and feel of fur. One such fibre is evidently that of mohair, and has been seen across a multitude of designers’ latest collections.
C O N C L U D I N G C AT E G O RY T R E N D S
Typically, fibre composition in the womenswear categor y sees blends including polyester, viscose, polyamide, acr ylic, wool and Mohair. Blends with luxur y fibres were also present, including the likes of Cashmere and Alpaca. High Mohair composition blends sit at between typically 60% and 70% Mohair – often including the likes of tailoring. The majority of compositions sit at anywhere between 20% and 40% Mohair blends. Whilst those items with less Mohair sit at between approximately 5% and 10% Mohair.
F I B R E B L E N D C O M P O S I T I O N S
8% Mohair 22% Mohair 60% Mohair
The menswear categor y comes to include a number of prevalent trends. Perhaps the most prolific is that of structured jackets – the majority of which see nods to traditional sartorial English tailoring, with the likes of tailored jackets saturating the categor y across markets. Longer, classic silhouettes also dominate – many of which see traditional overcoat styles in dark hues, designed to be worn over tailoring.
C O N C L U D I N G C AT E G O RY T R E N D S – M E N S W E A R
Stylistically, more conser vative designs and styles are noted – in line with this trend, traditional colour palettes are also noted. Many designs come to include traditional, colourblock canvasses, offset by the inclusion of placement print and contrasting materials.
C O N C L U D I N G C AT E G O RY T R E N D S – M E N S W E A R
Given the proliferation of tailored coats and jackets, many fibre blend compositions come to include Wool and Mohair specifically. This whilst the coat category comes to see a vast range of blends including Cotton, Cire and Polyamide Nylon, Polyurethane with Wool and Mohair. Alpaca, Silk and Cashmere with Mohair is further evident. It is noted that typically, menswear sees higher Mohair composition blends, with greater Mohair composites as high as 90%+ Mohair. Median mohair compositions were found to be between 40 and 60% Mohair. Whilst those items with less Mohair composites ranged between 10 and 20% Mohair.
F I B R E B L E N D C O M P O S I T I O N S
16% Mohair 60% Mohair 92% Mohair
The Girls categor y relative to Mohair coats and jackets found near-unanimous trend results across the identified three regions. Neutral, softer hues in blockcolour are most notable, with a key focus on pink shades across the coat and jacket categor y – a notable exception is understood as checks and plaids, which are a further trend in the categor y. Traditional silhouettes in double-breasted structuring dominate.
C O N C L U D I N G C AT E G O RY T R E N D S – G I R L S
It was identified that the average Mohair fibre blend composition was typically low. Typical compositions included Acr ylic, Wool, Polyester and Mohair blends. Alpaca also featured within Mohair blends from luxur y design houses such as Burberr y. Mohair blends were notably low, ranging from 5% to higher composites of 18%.
F I B R E B L E N D C O M P O S I T I O N S
5% Mohair 12% Mohair 18% Mohair