Where Mobile Video and Social Media Intersect
1 March 2015
TSXV: KEK OTCQX: KEEKF
Where Mobile Video and Social Media Intersect TSXV: KEK OTCQX: - - PowerPoint PPT Presentation
1 Where Mobile Video and Social Media Intersect TSXV: KEK OTCQX: KEEKF March 2015 2 Forward Looking Statements This presentation contains forward-looking statements, which statements involve substantial risks and uncertainties.
Where Mobile Video and Social Media Intersect
1 March 2015
TSXV: KEK OTCQX: KEEKF
2
Forward Looking Statements
This presentation contains forward-looking statements, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or Keek’s future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements contained in this presentation include, but are not limited to, statements about:3
What Is Keek?
KEEK IS A GLOBAL LEADER IN SOCIAL VIDEO CONTENT
Social video network for mobile, in a market poised for exponential growth
networks
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:36 - Creative Content
SourcesThe :30 length is better than shorter lengths at conveying a complex or emotionally resonant message
action
assets
FOR ADVERTISERS
36 seconds provides just the right amount of time for creators to tell their story and express themselves The perfect length for:
FOR KEEKERS
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Social Landscape
15 sec videos
celebrities, and their friends
and brands 6 sec videos
interests, and celebrities 36 sec videos Twitter recently entered the 30+ sec video space, validating Keek’s strategy and vision
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Timeline
2011 Keek Founded Summer 2011 Launched Website, iOS, & Android June 2013 Launched Windows Mobile April 2014 Alex Cameron joins as CEO Sept 2014 Full Management Team In Place Aug 2014 Ad-Serving Tech Integrated
2015
Spring 2015 Keek 3.0 Rollout Begins Sept 2014 Advertising Test & Learn Feb 2015 Rekeek For iPhone & Messenger For Android Coming Fall 2015 Keek X Mar 2014 RTO June 2014 Content Partnerships Began March 2015 Keek For Facebook Messenger
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Keek For Facebook Messenger
Keek Featured in Facebook Messenger Platform Launch at F8
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Keek For Facebook Messenger
Introducing Keek For Messenger Launched at Facebook’s F8 Conference on March 25th
A new Keek Video app built for the new Facebook Messenger Platform with exposure to over 600 million monthly active users “Mobile Video Social Network Tapped for Its Video Expertise in New Messenger Integration” “We were invited by the Facebook Messenger team to be one of the first to participate in the launch of the new platform.”
“Facebook recruits Canadian developers to help enhance Messenger app” “…path to more business-to- business deals and earning money off in-app purchases.”
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Best In-Class Management
Alex Cameron Chief Executive Officer
Joined Keek as CEO in April 2014 and assembled a best in class management team to develop a fresh new vision, superior product, and ultimately build Keek’s rightful position as a dominant market player. The team has a laser focus on:
Pei Huang Aug 2014 Director of Analytics Lin Dai April 2014 Chief Marketing Officer Jamie King June 2014 Chief Product Officer Dimi Paun Sept 2014 Chief Technology Officer Alex Macdonald Nov 2014 Chief Financial Officer Controller - Jan 2014 Bill Blummer June 2014 SVP Monetization Jonathan Dillon Sept 2014 VP Business Development, China Iain Wilson Aug 2014 VP Business Development, EU
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Recent Board Appointments
Matt Scheckner July 2014 Matt Scheckner is President and CEO of Stillwell Partners, a boutique consultancy. Stillwell is best known as the producer of Advertising Week, the world’s largest advertising, marketing and media industry summit in New York City and London . Michael Rotenberg Oct 2014
the management and production company 3 Arts Entertainment and a multiple award-winning
role in the development and production of both television and film properties.
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Total Addressable Market
SourcesFORECAST: Advertising Revenue Growth By Format (U.S.) CAGR 2013-2018
$600 B Global Ad Market (2014) $150 B Digital Ad Market (2014) $3.4 B Mobile Video (2014) By 2018 Social Ad Market $30 B In App Purchase $818 B eMarketer predicts that next year, advertisers will spend $64.3 B on mobile advertising, up 60% percent from 2014. And by 2018, mobile ad spend will reach $159 B, or 63% of global digital ad spend.
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Highlights
74+
Million Registered Users
February 2015
13+
Million Unique Visitors
3 Mn Rolling Average Mn Ending February 2015
8.7
Minutes Average Mobile Session Time
February 2015
2.25+
Billion Video Views
2014
12+
Billion Page Views
2014
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Audience
16%
North America
19%
South America
2%
Africa
19%
Europe
22%
Asia/Oceania
Keek is available in 190 countries, in 6 regions, and in 36 languages 23%
Middle East
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Demographics
56% Male 44% Female
9% 72 % 19 %
Age Breakdown 35+ yrs old Gen Z 13-17 yrs old Millennials 18-34 yrs old Keek is striking first with younger early adopters, but will mature into older audiences as we grow and evolve
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Millennials - Online & Mobile
SourcesMore than
is mobile
The Future Of TV - Reed Hastings (Netflix CEO/Founder)
Gen Z Keek Expansion
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Celebrities & Brands Love Keek
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Keek Influencers
FASHION meg_ciaoobelllaxo SPORTS Amar'e Stoudemire MUSIC 5 Seconds of Summer COMEDY Jai Brooks CELEBRITY Kendra Wilkinson TRENDING Snookie
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#DiscoverMe
#DISCOVERME IS THE TOP HASHTAG ON KEEK THREE KEEKERS HAVE ALREADY BEEN DISCOVERED
Exclusive interview with Maddi Jane Why do you use Keek as a tool to release your new music? I’ve decided to use Keek to preview and premier my newest songs and videos on their social media platform. I feel it has such a wide grasp to my fans and new fans all over the world. I also love that my fans can Keek me back with actual video messages and say hi and tell me what they think of my new music or about themselves. It’s my goto app to reach my fans and its so easy to use. Keeker @Iamkiahra was discovered by Vincent Herbert (CEO, Streamline Records) who discovered Lady Gaga!
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Monetization
POTENTIAL REVENUE STREAMS
Impressions Is The Advertising Inventory Currency
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Advertisers
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Keek Partnerships
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Valuations In Video Space
*Source: Publicly available information 1 – Valuation calculated by share price (as of APR 2015) multiplied by shares outstanding 2 – Based on publicly available news alerts 3 – Based on user valuation estimates from publicly available news articles; cannot be independently verifiedDOLLAR VALUATION / MONTHLY USER
2006 2014 2012 2013 $1.7B $19B $1.1B $1.0B 19M 450M 30M 27M Current Current $233B $33B 1.4B 284M Current Current $20B $11B 100M 70M Current $10M 13M YR Valuation Monthly Users
Rumored (3) Publicly Traded (1) Precedent Transactions (2)
$86 $42 $37 $37 $166 $116 $200 $157 < $1 Unrealized Potential Based on a $/user ratio as
>$36
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Use Of Funds
Product Development 40% Marketing 30% Sales 10% General Corp. 20% $5MM in escrow to be used to retire debt Strategy To Accelerate User Growth & Engagement
user acquisition, influencer celebrity programs as audience grows… impressions grow… engagement grows… and revenue grows too… Product evolution & marketing…