Willerby An introduction to our business Welcome & - PowerPoint PPT Presentation

Willerby An introduction to our business

Welcome & introductions Peter Munk Kirsten Bolton CEO Marketing Director • Joined in June 2017 • Joined in March 2016 • Previous employers include: Jacuzzi, Black & • Previous employers include: The AMRC with Decker, Colgate Palmolive… Boeing, Jamie Oliver’s Food Trust, Business Link… • Taking Willerby from “good to great to best” • Bondholders Advisory Board Member • Building on our two great strengths: • Focusing strongly on the end-consumer • The passion of our people • Bringing our strapline to life: #creatingdreams • The quality of our product

An introduction to Willerby & our industry The holiday home industry • Business is booming • Brexit • Rise of staycations • Growing 60+ population (our largest customer base) with pension pots • Willerby currently holds a 34% share of the UK holiday home market Willerby • UK’s largest manufacturer of holiday homes & lodges • Established in 1946 by local entrepreneur, Walter Allen • 70+ years of industry experience & continued innovation • 90-acre site in Hull • £165m+ turnover

Business overview

A global business with Hull at its heart • 4 factories & 5 production lines • Annual capacity - 8000 holiday homes, 900 lodges • Head offices – including all business functions: Marketing, Design, Technical, Procurement, Production, Sales, Customer Service, Maintenance, H&S, HR etc. • 1 public showground

Why our customers choose us…

Our customers • We sell our products to end-consumers via a network of distributors • We have roughly 250 customers and 100 key client relationships • Some of these go back more than 40 years, & we’re now working with 3rd generation of those businesses • We mainly trade in the UK, but in the last 3 years we’ve also traded with 12 other countries - from Norway & Sweden to China & South Korea • We build our business by developing long-term relationships

Willerby’s workforce • 1000+ employees • 100 new jobs created in the last 12 months • 95% of our Production Senior Management team have progressed from the shop floor • 20 apprentices currently employed across the business • 3 graduates on our new Willerby Graduate Scheme

Our suppliers – supporting local business • Of our Top 40 suppliers (by spend), 38% are from the Humber region • Willerby spend approximately £42m with these local suppliers • Willerby procures a huge range of products from Hull companies, including: ✓ Insulation ✓ Plumbing & heating supplies ✓ Shower cubicles ✓ Chassis ✓ Exterior cladding ✓ Sealant ✓ Timber ✓ White goods

Willerby continues to invest in the Humber region • Hull is the ‘Caravan Capital of the World’! • Hullensians are the cream of the crop when it comes to industry knowledge, skills & experience • This does bring its recruitment challenges - competitors are searching the same candidate pool & vying for their skills • Excellent transport links • Good motorway links • Close to ports for export • History – company & family • Multi-generational/family links within the company • Proud of our roots • Proud to be one of Hull’s largest employers

Recent projects & investments • Continual CAPEX spend of £1.5-2m per year • Improved production facilities (including a recent £1m investment in our improving & increasing our production facilities by creating a new ‘flexible’ production line) • Training initiatives • Several employees are undertaking qualifications e.g. NVQs, BSC Hons • Apprenticeships & graduate scheme • New website (launched Sept 2017) & focus on social media • New luxury lodge range • New customer showground in Hull (see next) • CSR work (see next)

New Hull-based customer showground • Opened to the public in October 2017 • Decision taken to invest following incredible success of first showground in Scotland (opened 2016)

Investment in CSR – supporting & working with local organisations Willerbee campaign – raising awareness of the plight of the bumblebee • 20,000 packets of wildflower seeds distributed UK-wide, providing bee-friendly flowered areas • 100 handcrafted bee houses (working with HMP Hull) distributed UK-wide to provide bees with a safe haven • 34 local primary schools educated on bees Long-standing relationship with Dove House Hospice • Annual bike ride from Hull to Scarborough - approx. 60 staff members took part in the 2017 ride & raised £5000

On a winning streak…. • No. 189 on 13th annual Sunday Times Grant Thornton Top Track 250 (up 45 places from 234 last year!) • Hull Daily Mail Business Awards – FINALIST in Large Business category (winner TBA tonight!) • Yorkshire Finance Director Awards – WINNER of Best Finance Director of a Private Equity Backed Company • Yorkshire Awards – WINNER in Business Enterprise Category

Future plans • Overarching strategy - “Good to great to best” • Increased focus on the end-consumer: • Brand new website, launched September 2017 • New consumer showground opened in Hull in October 2017 • Relaunch of Willerby Owners Club planned for January 2018 • Lead generation strategy – first of its kind in our industry • Continued investment in our staff & facilities • Expanding our ‘luxury leisure lodge’ product offering And now we’re keen to show you some of what you’ve seen on the screen!

Any questions?