Your Central Coast News Source Your Central Coast News Source With - - PowerPoint PPT Presentation
Your Central Coast News Source Your Central Coast News Source With over 27 hours of local news each week, KION News Channel 5/46 is t ruly your Central Coast Spencer Amanda Matt news source in the Tri-County area. KION is committed to
each week, KION News Channel 5/46 is truly your Central Coast news source in the Tri-County area.
community and viewers in delivering the best local news in the marketplace.
local news, but to bringing the viewer quality programming such as “CBS This Morning, ” “The Big Bang Theory” and “60 Minutes.”
Award Winning News Team
Spencer Amanda Matt Barry Dann Jason
The #1 Local Spanish Newscast*
Catch All Of the Local News On The Central Coast At 10pm CW PROGRAMMING
TELEMUNDO PROGRAMMING The #1 Local Spanish Newscast*
Any combination of these outlets expands your reach in order to increase the frequency of your message. Only KION News Channel 5/46 can offer four diverse and consistent audiences for you to target. Consistent and accurate news and weather coverage keeps viewers constantly returning to KION News Channel 5/46 , your Central Coast News Source. The CW Television Network is hip, trendy, and fun! The primary audience is 25-54 and young families. KION546.com is the website where you will find continuous updates on news and weather with over 2 million page views per month. KMUV Telemundo23 is the Central Coast’s premier local Spanish station targeting the growing Hispanic population.
Target Adults 35+ Target Hispanics 25-54
We’ve got the strategies to identify and reach your future customers.
Target Adults 25-54 Target Adults 21+
CBS Primetime
Viewer Profile
Gender: % COMP Household Income: % COMP Race/Ethnicity: % COMP Female 51% < $40K 32% White 81% Male 49% $40K+ 68% Black 13% $50K+ 60% Other 7% Age Breakout: % COMP $75K+ 42% Hispanic 5% <18 4% $100K+ 27% Asian 3% 18-34 7% $125K+ 17% 35-49 14% $150K+ 7% Education: % COMP 50-64 35% Graduated HS (4 Years) 27% 65+ 39% Employment: % COMP Some College (1-3 Years) 35% 18-49 22% Blue Collar 30% Graduated College+ 31% 25-54 29% White Collar 43% Works Outside of Home 81% Technology: % COMP Territory: % COMP PC Access with Internet at Home 79% East Central 14% County Size: % COMP Has a DVR 59% Northeast 20% A 32% Has a SmartPhone 83% Southeast 21% B 33% Has a Tablet 62% Southwest 12% C & D 15% Video Game Owner 33% West Central 18% Pacific 14% HH Size: % COMP TV Sets: % COMP Central 33% 1 40% 4+ 39% 2 15% 3 18% Distribution: % COMP HH Own/Rent: % COMP 4+ 79% Broadcast OTA 14% Own 72% Has Cable 86% Rent 26% Broadband Only 0.3% Owns 2nd Home 4% Children: % COMP HH W/ Children 3% Upper Demos: % COMP Vehicles: % COMP HH W/ Children Age <2 5% $125K+ & College 15% Owns a Car 62% HH W/ Children Age 2-5 8% $125K+ POM 8% Owns 2+ Cars 19% HH W/ Children Age 6-11 27% $125K+ & Children 5%
Source: Nielsen Co. NTVToolbox, NPM. 2017-18 Broadcast Season to date thru 11/1/17. Broadcast Prime. Based on HH THO; M/F Break based on HOH. Age Break based on P2+. Live+SD. Television reaches over 220,000 Households in the Tri-County Area.
County
Monterey 118,580 San Benito 16,310 Santa Cruz 87,020 An average campaign on KION will
Source: Nielsen 2016 July Book
A wide variety of placement options are available to customize your media mix and enhance your marketing plan: Digital Display opportunities: Placements within or around news content offer visibility with the added benefit of direct “click” links that bring the user straight to your website. Options include: Banners, Hovers, Pencil Pushdowns, Mobile Banners, Rich Media, Pre- Roll Video Non traditional Opportunities can offer large audiences and specific categories:
Further options that drill down to your exact customer include:
content on KION546.com and our mobile app. Your placement will offer your message visibility as well provide a link to your website.
3.5 3.1 3.1 0.1 5 Telemundo Univision Uno Mas Estrella Azteca
A 25-54 (6-6:30P)
4.3 2.2 3.8 0.2 5 Telemundo Univision Uno Mas Estrella Azteca
A 25-54 (7-11P)
When you want to market to Hispanics
*Nielsen TV report May 2017, Adults 25-54 Hispanic Households in Salinas zip code group
Monterey/Salinas Hispanic Population by County Hispanics represent 51% of the total Monterey/Salinas DMA population Cities of Note
The cities of Salinas and Watsonville are the DMA’s largest cities representing 41% of the total Hispanic population Monterey/Salinas DMA Population Trend
U.S. Census 2017 Estimates
Non- Hispanic 49% (376,966) Hispanic 51% (392,353)
61% 61%
392 345
County Population %Hisp.
Monterey 435,232 59% Santa Cruz 274,673 34% San Benito 59,414 59% More than half the populations of Monterey & San Benito Counties are Hispanic
City
Salinas 117,914 Watsonville 43,575 DMA 392,353
55%
n Salinas/Watsonville n Other Cities
183 282
§ Hispanic Pop. § % Growth since 2000
40% 47% 51%
45%
SALINAS- MONTEREY
SACRAMENTO
Hollister: CH. 22 Watsonville & Capitola: CH. 18 Prunedale: CH. 15 King City: CH. 31 Greenfield: CH. 32
FRESNO SAN FRANCISCO
Source: FCC Public Inspection Files.
This is a consumer-focused model that demonstrates the theoretical journey to making a purchase decision. Television advertising has the most impact at each stage of the decision making process!
Customers enter the funnel at various stages. By advertising with KION you are able to reach your customers at every stage of the decision process.
Source: TVB/ The Futures Company
TV has been proven to be the most successful advertising media for building consumer awareness. Make sure customers are easily able to recall your store when they are at any point of the decision making process with KION. Encourage potential target customers to visit your store for items they are actively searching for. Commercials are the most efficient way to generate interest in a product or company. Awareness
Interest
Consideration
Visit Store
Purchase
We love testimonials. Share your success story with us!
Let’s Review Your Goals Together we will discuss what your marketing goals are. We will identify your business’ unique challenges and strengths. Let’s Develop Creative Once we confirm your advertising goals, we will come up with a captivating message to attract your target customers to your business. Let’s Design a Strategy We will execute a strategic plan to place your message in front
to increase sales and grow your market share.