14/ 04/ 2020 Co mmunic a tio n in a Crisis - Ma lc o lm E a d ie , Pro g re ssive So lutio ns L td 1
- Communic ation
in a Cr isis
Ma lc o lm E a die
- Are we in a Crisis?
“A c r isis is a pe ople - stopping, show-stopping, pr
- duc t stopping,
r e putation de fining, and tr ust-busting e ve nt that c r e ate s vic tims and/ or e xplosive visibility.” ~ Jim L ukasze wski
- $12.1 b illio n COVID-19 E
c o no mic Re spo nse Pa c ka g e to pro te c t the he a lth a nd we llb e ing o f K iwis.
- 42% o f Ne w Ze a la nde rs sa y Co vid-19 ha s impa c te d the ir pe rso na l
inc o me , c o mpa re d with 29% a c ro ss the G7 na tio ns
- Spe c ific industrie s will b e ha rd hit
- Dro p in GDP g ro wth & une mplo yme nt o f a ll o ur tra ding pa rtne rs
- Wide spre a d de a th a mo ng st the
a g e d a nd vulne ra ble
- Ke e p it in Ba la nc e
- Pre se nta tion Conte nt
- 1. Ho w do e s a c risis a ffe c t o ur c o mmunic a tio n?
- 2. Guid e line s fo r the c o mmunic a tio n
- 3. Pla nning ste ps
- 4. Whe re to fro m he re ?
- 1. How doe s a c r
isis e ffe c t our c ommunic ation
- E
motional Me mory – Pe o ple re me mb e r ho w yo u ha ndle d the c o mmunic a tio n lo ng e r tha n the fa c ts o f the c risis.
- Se t the age nda - ta ke c o ntro l o f the me ssa g e
– Pro a c tive ra the r tha n re a c tive
- Amygdala Hijac k – F
lig ht, F ig ht o r F re e ze !
– T his is hig h risk sc e na rio whe re we a re pro ne to b ra in fa de s – Avo iding fo o t a nd mo uth dise a se
- E
motional Me mor y
“Pe o ple re me mb e r ho w yo u ha ndle d the c o mmunic a tio n lo ng e r tha n the fa c ts o f the c risis.”