2007 Year in Review 12 Tradeshow Participation 2007 Year in Review - PDF document

2007 Year in Review 12 Tradeshow Participation

2007 Year in Review 13 Redesigned Website

Plans for 2008 16 National Advertising

Plans for 2008 Enhanced Warranty Promotion • Increases KIOTI’s Commitment to Their Customers & The Products Manufactured • Increases Commitment to Commercial Use of Products • Gives Customers Peace of Mind Against Unexpected Repair Costs 17

Plans for 2008 Enhanced Online Presence • Tractor By Net Tractor By Net • Hobby Farm Lifestyle Online • Rental Product News Online Rental Product News Online • Researching AccuWeather • Researching Weather Channel g 18

Plans for 2008 Public Relations • 6 Press Releases • 2 Feature Articles • 2 Feature Articles • Magazine Covers • Online Forum Coverage • Press Kits for Tradeshows Attended • Continued Premium Placements 19

Plans for 2008 Collateral Materials • KIOTI Pocket Tractor Guide English and French Canadian Versions • KIOTI Point-of-Purchase Display Hobby Farm Direct Mail Piece • KIOTI Branded Literature Displays KIOTI B d d Lit t Di l • Dedicated Implement & Attachment Guide 20

Plans for 2008 Cable • National Cable Commercial • Ability for Dealers to Tag Regionally • To Be Test Marketed With One Select Dealer • Available For Download Through The Dealer Den • Will Run on the Website and Other Select Web Locations Will R th W b it d Oth S l t W b L ti 21

Plans for 2008 Sports Advertising • One Test Market to Be Selected • Will Test Market Team or Outdoor Sponsorship • Will Test Market Team or Outdoor Sponsorship in Select Dealer Area • Will Roll Out Additional Areas and Sponsorships if S if Successful f l 22

Plans for 2008 23 Annual Dealer Meeting Cancun Mexico Cancun Mexico

Plans for 2008 Enhanced Genuine KIOTI P Parts & Service Marketing t & S i M k ti • Dedicated Parts & Service Brochure • Parts and Service Parts and Service Point-Of-Purchase Display p y • Special Warranty Promotions 24

Plans for 2008 25 New Tradeshow Display

2008 Tips How Can You Sh Shoot to the Top With KIOTI t t th T With KIOTI In 2008? • Let us Know of Unique PR Opportunities in Your Area • Submit Interesting Photos of Tractors You Sell • Submit Interesting Photos of Tractors You Sell • Call Us to Handle Photoshoots for Interesting Applications • Keep Us Abreast of What’s Happening in Your Market Area Keep Us Abreast of What s Happening in Your Market Area • Let Us Know Your Local Marketing Needs 27

2008 Tips How Can You Shoot to the Top With KIOTI Shoot to the Top With KIOTI In 2008? • Be Consistent In Your Local Advertising Efforts • Always Work to Reinforce the KIOTI Brand Locally • Don’t Forget About PR • Don t Forget About PR – It s Cost Effective It’s Cost Effective • Use KIOTI Provided Co-op Materials To Save Time & Money • Use Your Available Co-op Funds Use Your Available Co op Funds • Gear Up to Grow With KIOTI and the KIOTI Product Line • Become a 5-Paw Dealer 28