2015 the year of Big screen Big adventure Ian Officer Chairmans - - PowerPoint PPT Presentation

Wye Valley and Forest of Dean Tourism AGM

2015 the year of Big screen – Big adventure Ian Officer Chairman’s update and financial report

Financial Summary - 2015

2015 2014 Income (£k) 156.5 67.5 Expenditure (£k) 129.5 79.2 Surplus (Deficit) (£k) 27 (11.7)

• 2015 surplus £27k, of which:
• £10k pre-commited 2016 spend for existing projects
• £5k earmarked for follow up spend to maintain these projects
• £12k available to support 2016 initiatives (plus £15k reserves

carried forward)

33% 17% 46% 4% Membership Advertising, Events etc. Grants VAT refund & misc 44% 6% 5% 45% Wages Admin Member events & training Marketing & PR Expenditure breakdown Income breakdown

Team #DeanWye Highlights and into 2016

Maureen McAllister Executive Director

Our focus

• Film and TV
• Press and PR
• South West Tourism Growth Fund
• Website
• Digital activity – social media and online
• Partnerships
• Travel Trade
• Apprentices

Film and TV … 2015

Showcasing our starring roles

For 2016 … We will continue to promote our film credentials We will maximise all opportunities to use this to raise our profile

Press and PR … 2015 big wins

• National and regional coverage – press releases and photo
• pportunities
• Press trips and liaison with key media partners
• Local media (tourism specific and importance of tourism)
• Estimate reach (June 2015 – March 2016) 3,288,518,708
• An advertising value of £1,895,748 (print only)

2015 big wins … Press and PR

2015 big wins … Press and PR

For 2016 …

• We will continue with our top tens and your’s too
• We will share our hero images
• We will share experiences
• We will work with VisitBritain and VisitEngland to get the message out

there

• We will host press and PR visits
• We will tell YOUR story

External funding in 2015 South West Tourism Growth Fund

• Press and PR
• Overseas exhibitions
• Travel trade events
• Business development opportunities

For 2016 … Watch this space

Website in 2015 The website is performing well with on average 69% new visitors and 31% returning visitors to the site 500k annually An average 2 months sees 101,430 unique visitors, viewing 592,773 pages (4.34 pages per visit) Site duration has increased further to an average of 3.32 mins

For 2016 …

• New design
• Mobile friendly
• Linked to FreetoBook
• More opportunities for promotion
• Foreign language pages
• New members website – dedicated for members information
• nly

Digital activity in 2015

• Twitter @DeanWye (6,199 followers)
• #DeanWye (current reach of 251,427 for last month)
• Facebook (3,408 likes – average 42 new likes a month)
• Pinterest (225 followers)
• Instagram (537 followers)
• Blog has an increased readership
• Consumer newsletter reaches over 35,000 people / 107,117
• pens

Digital activity in 2015

For 2016 …

• More likes and shares on social platforms
• More members tweeting and retweeting
• Better and more consistent use of Instagram
• More photo opportunities to get noticed
• Tripadvisor and Facebook reviews
• Bespoke adverts and promotions for social media
• Competitions

2015 big wins … never missing a trick! Home of sport – BRONZE MEDAL

2015 big wins … never missing a trick! Rugby World Cup

Publications in 2015 …

• Visitor guide
• Eating out and attractions guide
• Maps and walks guides
• Distribution

For 2016

• New attractions and eating out guide
• South West England maps

Maximising partnerships in 2015

• South West Tourism Growth Fund
• Cotswolds DMO
• Forest of Dean District Council
• Coleford Town Council

More of the same for 2016 with a focus on Apprenticeships with our education strategic partners

2016 – looking forward into a galaxy far, far away

• PR, PR, PR – focus on our key stories, raise our profile
• Digital and on-line activity
• Partnership working
• Increase membership and member support
• Develop strategic partners and funding opportunities
• Continue to put the Forest of Dean and Wye Valley firmly on the map!