25 Top Free and Low Cost Tools How to grow your ecommerce sales with - - PowerPoint PPT Presentation
25 Top Free and Low Cost Tools How to grow your ecommerce sales with greater insight and execution Trinity Insight By Craig Smith, Founder & CEO My Goal: You leave here with a plan of attack. (...and that my presentation was your favorite
How to grow your ecommerce sales with greater insight and execution
By Craig Smith, Founder & CEO
trinityinsight.com
(...and that my presentation was your favorite from the week)
trinityinsight.com
trinityinsight.com
Uncover insight Create & design solutions Create memorable user experience DATA & INTELLIGENCE USER EXPERIENCE SEARCH ENGINE OPTIMIZATION SPEED & PERFORMANCE Improve intel Integrate & unify data systems Monitor trending Diagnostic audit Page optimization Content strategy Digital promotion Email program analysis Campaign management Segmentation & List Management
Create | Optimize | Manage All areas are paramount for your brand to reach market potential.
EMAIL Issue Identification Code Bloat Security
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Use: Collect all your data and store in one place with the ability to “activate” Value: Consolidating your data enables synchronized experiences and a single customer view
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Use: Dashboard Utility Value: Enables easy access to all KPI’s that are vital to your business on a single log in
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Use: Question Intelligence Value: Enables your brand to better structure your content to target audience questions - Drives Voice Search
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Use: Competitive Intelligence Value: Enables your brand to benchmark channel performance and traffic ratios
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Use: Alternate analytical platform Value: Additional tools beyond standard sampled data - for example the heatmap on the right
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Use: Enhanced insight as your platforms connect in one location Value: Better insight into profitability, trending items and categories, audience constructs
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Tools to improve your site usability
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Use: Quick modeling of revenue impact from UX optimization Value: Defines the business case in template
segments in GA
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Use: Primary research based on constructed scenarios and actions Value: Real consumer insight into presentation issues and friction points
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Use: Repository of UX testing data examples that are cultivated through the platform Value: Assists in ideation and using pre-tested designs to key templates
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Use: Self Service UX observation tool Value: Provide the “why” behind the “what” and validate internal hypothesis on key page changes and perspectives
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Use: Complete research tool for customer intelligence Value: Has much of what other systems provide but also provides form analytics to isolate the depth of user interactivity within friction areas
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Use: AWS enables the ability to use Amazon technology to construct personalization modules Value: Algorithmic flexibility complete with Amazon infrastructure make this a great option for mid market companies who wish to build their personalization stack
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Use: Simple solution to compress your image base Value: Will help mobile rendering, overall page speed, and organic search placements due to faster load times
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Tools to improve your speed & conversion
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Use: Complete diagnostic tool for performance Value: Waterfall diagrams and other tools enable exact locations of page “choke” and other issues
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Use: Secondary tool to compare against WebPageTest Value: Provides further benchmarks and also integrates third party data (ex. Yslow)
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Use: Google’s performance tool Value: Built into Chrome, provides deep intel across a variety of areas and checks against recent best practices (ex. Progressive Web Apps)
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Use: Mozilla’s security tool to help identify potential issues Value: Provides free insight into vulnerable site components from a security perspective
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Use: Scans webpages to isolate non-essential CSS Value: Gives the ability to download a “clean” CSS file to make your pages load faster
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Tools to improve automation & delivery
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Use: Ensuring that your emails look beautiful
Value: Drive email metric performance as more emails look perfect to your audience
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Use: Email formatting tool to ensure maximum delivery success Value: Identify and improve issues related to links, images, type, and calls to action
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Use: Primary email platform Value: Audience construction, API, and automation flows make Klaviyo our “go to” platform for small-mid market email marketing
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Tools to improve organic traffic
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Use: SEO Intelligence into page footprint, conducted through daily crawls Value: Provides the ability to monitor SEO performance at a macro level for your brand and to isolate execution areas for growth
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Use: Making dynamic changes to your code using JS and service worker technology Value: In situations in which platform modifications are challenging, this CDN driven approach can drive change in your website
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Use: Page level injection for SEO purposes of code mods, not from server side Value: Last resort to implementing SEO changes but free and can work (see the example to the right!)
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Use: SEO performance monitoring and trend
“repurposed” Value: Intelligence and issue monitoring and
that matter for SEO within their crawler
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Use: Nifty chrome plug in to get quick SEO data (on-page, links, href lang, SERP preview) Value: Time saver to assess page level code changes and rendering
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Use: SEO keyword tracking and competitive intelligence Value: Deep variety of tools within the platform, one of the largest and most accurate databases of search keyword data (PPC & SEO)
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Email Craig for a copy of this deck | csmith@trinityinsight.com Visit us at IRCE for a site review: Booth 1344