Action Transportation Action Team Your Move Pilot ODOT and ODH - PowerPoint PPT Presentation

Action Transportation Action Team Your Move Pilot

ODOT and ODH joint initiative Action Transportation Action Team Targeted pilot - 5 counties September – mid October Franklin – Columbus Richland – Mansfield Your Move Pilot Summit – Akron Stark – Massillon Athens – Nelsonville

ODOT and ODH joint initiative Action Transportation Action Team 2 Components - Ads - Experiential Learning Your Move Pilot

ODOT and ODH joint initiative Action Transportation Action Team Tested designs and messages - General - Pedestrian - Bicycle - Transit Your Move Pilot

ODOT and ODH joint initiative Action Transportation Action Team Integrated, Multi-Channel Broadcast - Digital • Spotify Your Move Pilot • Pandora -Terrestrial • “Traditional”

ODOT and ODH joint initiative Action Transportation Action Team Integrated, Multi-Channel Broadcast Your Move Pilot

ODOT and ODH joint initiative Action Transportation Action Team Integrated, Multi-Channel Print - Bike Share stations - Billboards Your Move Pilot - Gas Stations - Transit - Bus Benches

#YourMoveOhio Action Transportation Action Team Integrated, Multi-Channel Social Media Ads - Facebook Your Move Pilot - Instagram Online Communities - Facebook - Instagram

#YourMoveOhio Action Transportation Action Team Integrated, Multi-Channel Social Media Ads - Facebook Your Move Pilot - Instagram

#YourMoveOhio Action Integrated, Multi-Channel Transportation Online Communities Action Team - Facebook Your Move Pilot - Posting in a “maintenance” phase, 1-2 times/week facebook.com/YourMove Ohio

Your Move Pilot

#YourMoveOhio Action Transportation Action Team Your Move Pilot Instagram @YourMoveOhio

Pilot Evaluation - Pilot Community Feedback from CHCs - Ads - Takeaways: creative is on target; add TV; skip digital radio; do sponsored posts Your Move Pilot instead of ads on Facebook - Train the Trainer - Clarify Trainers’ roles

January-Early April Action Transportation Action Team - Focus Groups - Key Leader Interviews Your Move Pilot - Continue social media maintenance schedule

YMCA of Ohio Partnership Action Transportation Action Team - Materials for Locals - 11x17 Poster Your Move Pilot

YMCA of Ohio Partnership Action Transportation Action Team - Materials for Locals - 6 x 11 Tip Card Your Move Pilot

YMCA of Ohio Partnership - Materials for Locals �������������������������� - Editable flier to Are you bike curious? Wish you knew more about riding on the road? ����������������������� promote rides �������������� Your Move Pilot ������������������������������������� [Name] from [Organization] will lead a free “How We Roll” training session about how to safely and confidently ride on the road. The 2½ hour session includes an on-bike tour, as well as information on rules of the road and practice riding on roads by bicycle. Learn more and RSVP today — [Name], [Email], [###-###-####] “How We Roll” is a program of Yay Bikes!. [N ame of person or Organization] was trained by Yay Bikes. � ������������ ��!"��#� ���$%�&�$�%�&��%�

ODOT and ODH joint initiative Action Transportation Action Team Statewide campaign launching May 2017 Your Move Pilot

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Campaign Components - Advertising - ODH- statewide and local - Locals – could supplement Your Move Pilot - PR and Earned media - Social media - Website - 2 Train the Trainer sessions - Finalize messaging

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Finalized Messaging • Primary — Think outside your car. Walk. Bike Bus. • Secondary — Your Move Pilot - Safety . - Explore more by choosing active transportation. - Enjoy quality time.

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Train the Trainer sessions • Columbus, March 20-22 • Fremont, March 29-31 Your Move Pilot

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Advertising • TV • Radio • Outdoor Your Move Pilot • Gas Stations • Transit

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Ohio Markets/ Cities - Columbus - Cincinnati - Cleveland Your Move Pilot - Lima - Toledo - Dayton - Youngstown - Meigs County - Washington County

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Total Ad investment: $303,906 Value Added Your Move Pilot $60,764 Additional 20% in value, mix of TV and radio spots, window clings

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Advertising • TV - Cable, Broadcast - :30 and :15 Your Move Pilot https://vimeo.com/214516428?utm_source=email &utm_medium=vimeo-cliptranscode- 201504&utm_campaign=28749

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Advertising • Radio - Broadcast, traffic and weather Your Move Pilot - Public Radio, traffic • Creative to mirror TV

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Advertising • Outdoor - Orange Barrel, Columbus Your Move Pilot - Traditional Poster Billboards

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Advertising • Gas Stations Your Move Pilot

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Advertising • Transit – Cincinnati, Peterman Your Move Pilot

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team PR and Earned Media • Columbus Bike to Work Day event, May 19 • Statewide release Your Move Pilot • May is Bike Month • Momentum from new 3 foot law, bike routes designations • Final 2016 bike and ped crash stats

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Social Media • Continue to build communities Your Move Pilot • Sponsored posts to increase reach

#YourMoveOhio Statewide Launch Prep Action Transportation Action Team Web site YourMove.ohio.gov Your Move Pilot

Action Transportation Action Team Your Move Pilot